measurement business

measurement business

With acquisition of Atlas complete, Facebook looks to improve ad measurement

www.insidefacebook.com
Facebook COO Sheryl Sandberg shared today on the company’s first quarter earnings call that its acquisition of Atlas from Microsoft closed last week and that she welcomed the team to Facebook today. Atlas Advertiser Suite is a platform that advertisers and agencies use to plan, manage, track and optimize their digital marketing....
With acquisition of Atlas complete, Facebook looks to improve ad measurement

TV Everywhere's Counting Problem

allthingsd.com
“TV Everywhere” is supposed to let the traditional TV business hang onto the status quo, by promising viewers they can watch whatever they want, whenever they want it. As long as they keep paying for TV. But even if consumers go for that deal, the TV guys need to make...
TV Everywhere's Counting Problem
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