media campaign

media campaign

NYTimes Columnist Stirs Up A Controversy That Will Only Drive Human Trafficking Further Underground

www.techdirt.com
You may recall a couple years ago that a bunch of politicians, led by state Attorneys General, went on a huge grandstanding campaign against Craigslist, because some people were using Craigslist for prostitution -- including some human trafficking. As we noted at the time (repeatedly), Craigslist was incredibly cooperative with...
NYTimes Columnist Stirs Up A Controversy That Will Only Drive Human Trafficking Further Underground

Google sending invitations for Glass Explorer program

www.electronista.com
Google is sending invitations out to participants in a social media campaign for the Google Glass Explorer reservation program. Individuals will receive a message from Google over Google+ or Twitter confirming the invite, if their entry to the #ifIhadglass competition was impressive enough to the search engine, over the next...
Google sending invitations for Glass Explorer program

Chocolate: all round your Facebook

www.guardian.co.uk
Once, when a chocolate bar was discontinued, that was the end; nowadays it's the start of a social media campaign to bring it back. What would you like to see revived?Chocolate has always been marketed to allure; wrapped in silken packaging and advertised in commercials with husky voiceovers and lustrous...
Chocolate: all round your Facebook

Epic Fail: Barclays' Facebook Debacle Highlighted the Chasm Between the Bank and Its Customers

www.readwriteweb.com
In late June, the banking and financial services giant Barclays introduced a fictional character named Dan on its Facebook page. Dan's appearance coincided with the bank facing massive fines for illegally manipulating interest rates. The social media mascot - whose character was, after all, no more honest than those of rate-fixing...
Epic Fail: Barclays' Facebook Debacle Highlighted the Chasm Between the Bank and Its Customers

Domino's Social Media Campaign Offers Free Food to "Pizza Holdouts" - http://bit.ly/cIbGz1

mashable.com
Domino's Social Media Campaign Offers Free Food to "Pizza Holdouts" - http://bit.ly/cIbGz1

What's A Like Worth? Let's Do Some Math...

www.fastcompany.com
Marketing software firm HubSpot has tried some amusing math to work out how much a "like" is worth for social marketing purposes. Facebook "likes," Twitter re-tweets and @mentions, Reddit upvotes, Ycombinator news "ups," Diggs... these are the magical social media goodies that anyone engaged in social media promotional campaigns...
What's A Like Worth? Let's Do Some Math...

What If Giving Up Your Brand Really Means Giving Up?

adage.com
Before you move some of your surviving budget into a spiffy new social-media campaign and give up control of your brand to "the conversation," consider that you might be replacing your old-fashioned, excruciatingly commercial marketing with newfangled irrelevant nonsense....
What If Giving Up Your Brand Really Means Giving Up?

MPs call for media campaign to raise awareness of cybercrime

www.guardian.co.uk
Science and technology committee says advice on preventing cybercrime is too full of jargon for people to understandMPs have urged the UK government to launch a major publicity campaign to help people protect themselves from online crime.Simple security precautions could thwart around 80% of cyber attacks, but advice on preventing...
MPs call for media campaign to raise awareness of cybercrime
Twitter helps "convey a message of deterrence," says Israel's IDFSpokesperson

New Shoppable YouTube Videos Are The Walkmans Of Advertising

www.fastcompany.com
Some day you'll buy your favorite television character's outfit with a click of the remote. That day isn't today. But YouTube just brought it a little closer. After dozing off by the pool in a tiny yellow bikini, Supermodel Candice Swanepoel dreams of a fabulous alternate life in which...
New Shoppable YouTube Videos Are The Walkmans Of Advertising

Report: Nokia paying AT&T for exclusive employee use of the Lumia 900

www.wpcentral.com
We've heard numerous times that the Nokia Lumia 900 will be a "hero" device for AT&T, a term that is unfamiliar for many who are not in the business of smartphones. Here, the usage refers to AT&T promoting the Lumia 900 on the level of the Apple iPhone meaning...
Report: Nokia paying AT&T for exclusive employee use of the Lumia 900

McDonald's Suffers New Hashtag Hiccup On Twitter

paidcontent.org
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter users are already linking the fast food giant’s new hashtag—#shamrocking—with an obscene sex term. The campaign began earlier this week when McDonald’s started a Buzzfeed page encouraging users to submit...
McDonald's Suffers New Hashtag Hiccup On Twitter

Tunisian Facebook activists look to overthrow…marijuana laws

thenextweb.com
Whenever you think of social media and the Middle East – the first thing that comes to mind is revolutions, right? Admit it. When talking about the Middle East, we’ve consistently had terms like Facebook revolutions and Twitter activists pushed in our faces for over a year, starting with Tunisia,...
Tunisian Facebook activists look to overthrow…marijuana laws
The Power of Youth: How Invisible Children Orchestrated Kony 2012

Project Fiona becomes Razer Edge, starts at $999, sans controller

www.engadget.com
Razer CEO Min-Liang Tan has been dreaming about building a true PC gaming portable for years. He's cooked up prototype clamshells, controller-toting tablets, and built two top of the line gaming laptops along the way -- but now his dream is almost ready: the Razer Edge. Look familiar? It...
Project Fiona becomes Razer Edge, starts at $999, sans controller
Burberry faces lawsuit for using Bogart image on Facebook timeline

Japanese airline ANA introduces social media campaign to boost tourist numbers

thenextweb.com
We’ve already seen the Japanese government turn to social media to help boost tourist numbers, and now All Nippon Airways (ANA) has followed suit by rolling out its own viral campaign. The airline has announced the launch of its Is Japan Cool? website which is aimed at sharing and exploring the...
Japanese airline ANA introduces social media campaign to boost tourist numbers

Pro tennis player David Ferrer accidentally tweets praise for Samsung Galaxy S4 from an iPhone

thenextweb.com
Oops. We’ve got another celebrity promotion gaffe on our hands after tennis player David Ferrer sent out a tweet praising Samsung’s new Galaxy S4 smartphone from an iPhone, as noted by AppleInsider. The tweet noted that he was happy with the S4 and was using the new S Health feature...
Pro tennis player David Ferrer accidentally tweets praise for Samsung Galaxy S4 from an iPhone

Google Creative Lab Gets ‘Old Spice’ Creative Director Iain Tait From Wieden + Kennedy

techcrunch.com
A big hire for Google announced today, and perhaps a sign of some sharper viral marketing coming out of the company going forward: the company is adding Iain Tait to the team at Google Creative Lab, the company’s in-house team that creates marketing campaigns for all things Google, covering products...
Google Creative Lab Gets ‘Old Spice’ Creative Director Iain Tait From Wieden + Kennedy

Judy Blume's teen classic "Forever" is an ebook for the first time

paidcontent.org
Judy Blume’s Forever, which was originally published in 1975 and tells the story of two teenagers having sex for the first time, is also now an ebook for the first time. Publisher Simon & Schuster is playing up the “first time” thing with a social media campaign, “Do you remember your...
Judy Blume's teen classic "Forever" is an ebook for the first time

Now Mayor Bloomberg Plans to Nag Teens About Their Darn Earbuds

betabeat.com
Mr. Bloomberg. (Twitter) Has there ever been a person more relentlessly energetic than Mike Bloomberg? The New York Post reports that our outgoing mayor is launching yet another initiative in his ongoing campaign for clean living, and it’s targeted to the young folks and their deafness-inducing earbuds. Oh, and clean your damn...
Now Mayor Bloomberg Plans to Nag Teens About Their Darn Earbuds

Here Come The Tweets: Gnip Offers Access to Full Twitter Archive (For a Price)

allthingsd.com
Twitter is largely credited with the rise of the “interest graph,” the name for the network of various and sundry things we as humans like to do, and the ways in which those interests connect us to one another. Each tweet brings more insight as to what we’re thinking, what...
Here Come The Tweets: Gnip Offers Access to Full Twitter Archive (For a Price)

Apple back on China's good side after Tim Cook's apology

gigaom.com
A little humility can go a long way — and result in better PR. In the face of an incessant media campaign against its customer service policies in the China and a week or so of being called “arrogant,” Apple chose a response that included a small change to iPhone...
Apple back on China's good side after Tim Cook's apology

Microsoft and Facebook Unveil Docs, but Why?

webworkerdaily.com
One of the features unveiled at Facebook’s f8 developers conference yesterday was Docs, a new product of Microsoft’s FUSE Labs. It’s a Facebook app and companion website that enables Facebook users to upload and create Office documents to share with their Facebook friends. New documents will show up in a...
Microsoft and Facebook Unveil Docs, but Why?

Barack Obama's 'four more years' tweet most popular ever

www.telegraph.co.uk
Barack Obama's social media campaign was highlighted during US election night, with one of his tweets proclaiming "Four more years" becoming the most popular ever....
Barack Obama's 'four more years' tweet most popular ever

Zimmerman Legal Team Launches Social Media Campaign

allthingsd.com
The defense team representing George Zimmerman — the Florida-based Neighborhood Watch leader charged in the death of 17-year-old Trayvon Martin — has launched a full-on social media campaign in support of their client, complete with Twitter account and Facebook page. Zimmerman’s lawyers contend that their intent is not to influence...
Zimmerman Legal Team Launches Social Media Campaign

Obama bests Romney in the social media campaign, research shows

www.guardian.co.uk
Study indicates Obama is in front of his GOP challenger on social media, but neither spends much time on engagementWhen it comes to using social media to engage a wired-in sector of the US electorate, one presidential candidate proves more adept at working the web to his advantage. Despite efforts...
Obama bests Romney in the social media campaign, research shows
Nordstrom bets on Bonobos, leads $16.4M investment in online fashion retailer

#TheRules of Social Media: Think Past Vanity Metrics Like Followers.

www.fastcompany.com
Barack Obama has 18,738,950 Twitter followers. Mitt Romney has 881,703. But the former Massachusetts governor's social media sidekick isn't sweating it. "We're going against an entity [the Obama social media campaign] that's been in place for six years," says Zac Moffat, Romney's head of social media. "We don't have to...
#TheRules of Social Media: Think Past Vanity Metrics Like Followers.
Social media's billion-person game of telephone is good for memes but bad for activism
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