media campaigns
Unmetric Report Details Social Media Winners and Losers Among Top Brands
pandodaily.com
Touting vanity metrics like Facebook fans and Twitter followers may make brands feel good about themselves, but the figures offer little indication of the real effectiveness of their social media campaigns. As with real people, the company with the most online friends isn’t necessarily the most popular. Social benchmarking company...
Salesforce.com: We Have 150K Chatter Users Chatter And Are Opening It To Everyone (CRM)
www.businessinsider.com
Salesforce.com just revamped its two-year-old chat tool, Chatter, to give users what they really want--the ability to talk to people outside of the company. The tool has been wildly successful for Salesforce, Doug Bewsher, senior vice president of Chatter marketing, told Business Insider. Bewsher left Microsoft's Skype division this summer...
Now it is #facebook
www.guardian.co.uk
Adoption by Facebook makes hashtags a more potent marketing tool, argues Tim AndersonTwitter hashtags began in 2007, invented by open-standards evangelist Chris Messina, who was inspired by similar tags on Flickr and, before that ,channels on IRC (internet relay chat). Messina called them tag channels and the idea was to...
Brand Marketers Totally Miss Social Media Influencers
readwrite.com
Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media's 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren't even being reached. The new report...
Prediki's all-purpose prediction promises attract Austrian government cash
gigaom.com
Accurate predictions have been a tantalizing prize since the days of the soothsayers, but these days the business is getting more technical, from collaboration-centric financial forecasting techniques to Nate Silver’s data-driven political predictions. Of course, those two examples are pretty different, but an Austrian firm called Prediki is now trying...
2010 Search & Social Awards : Nominate Your Blog!
www.searchenginejournal.com
We’re very happy to announce the 2010 Search & Social Awards, the extention of the old SEJ Search Blog Awards, will be held this April to award the best in blogging and media campaigns across the online marketing industry. For those of you who are new to the format, SEJ...
Google Acquires Social Ad Manager Wildfire
www.fastcompany.com
News updates all day from Fast Company.Companies may now manage their advertising campaigns on Facebook, Pinterest, and Twitter using a service owned by Google.The search giant announced it had agreed to acquire social media marketing startup Wildfire in a blog post on Tuesday. Details of the acquisition weren't disclosed, though...
We are all part of The Echo System system ystem stem...
venturebeat.com
Social analytics startup The Echo System launched its latest tool to help businesses measure and understand the impact of their social media campaigns. Dubbed Echo Effect Analytics, the new platform brings together social data with transactional data, so brands can see in cold, hard numbers the correlation between social media...
Social marketing platform Unified gets more Yammer-like
gigaom.com
As Microsoft’s $1 billion acquisition of Yammer showed us, there’s an appetite for social media products tailored for the enterprise. And with several new enhancements rolled out Wednesday, Unified wants to be even more of an enterprise-grade communication and social operating platform specifically for marketers. Launched in January, Unified offers...
Sprout Social knows when you're sleeping, awake, and checking social media
venturebeat.com
Sprout Social kicked off two new publishing tools today to further help businesses get the most out of their social media campaigns. Sprout Queue makes it easier to coordinate and schedule content for delivery in advance. ViralPost analyzes audience behavior to provide guidance for when to publish information to achieve...
Facebook ad results improve during holiday season, Kenshoo finds
www.insidefacebook.com
Facebook ad interaction rates and return on ad spend have increased since Thanksgiving, according to Kenshoo Social. The social marketing platform company says interaction rate is up 46 percent, meaning users are taking more actions after clicking on ads, including Liking pages, installing apps and completing sales. Kenshoo says direct sales...
Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach
techcrunch.com
Ad analytics company Adometry, the combined entity created when Click Forensics acquired Adometry and kept its branding, has announced it has closed an $8 million Series D round, led by Shasta Ventures, with Austin Ventures and Sierra Ventures also participating. As part of the funding round, Shasta Venture’s MD, Jason Pressman, will...
Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach
Social Media Management Startup Spredfast Raises $1.6 Million
techcrunch.com
Spredfast, recently a finalist in the Microsoft BizSpark Accelerator at SXSW, has raised $1.6 million in funding from Austin Ventures. This marks the first financing secured by the startup, which markets a social media management platform for businesses. Spredfast enables companies to manage social media campaigns and customer acquisition initiatives...
Early Bird Deadline for Social Media Marketing Boot Camp Ends Tomorrow, May 10
www.insidefacebook.com
Editor’s note: Our sister company, Mediabistro, hosts online workshops that teach social media strategy. The summer session of their Social Media Marketing Boot Camp starts June 7. Read on for details. Mediabistro’s Social Media Marketing Boot Camp will show you how to launch a successful marketing campaign across various platforms...
Study: Adults choose Web over TV, YouTube ads more effective than cable ads
9to5google.com
Google collaborated with advertising research company Nielsen to conduct a series of new cross-media studies for television, and they discovered over one-third of adults opted for broadband Internet over cable TV. The search engine’s six cross-media studies looked at viewership patterns and campaign effectiveness across television, YouTube, and the Google Display Network. The results indicated 31...
Social marketing is hot: Unified scores $14M following big industry exits
venturebeat.com
Facebook’s market value may be plummeting, but the demand for its ads, and social ads in general, remains at fever pitch. Here to help brands and enterprises with their social play-calling is startup Unified, which just raised $14 million in financing led by Condé Nast owner Advance Publications, with...
Guest Post: Deeper Metrics, Advertising Everywhere and a Showdown with Google, 2013 is the Year Facebook Grows Up
www.insidefacebook.com
This is a guest post by Alex Peiniger, CEO and cofounder of social media analytics web service quintly. It’s been an exciting year for Facebook, from the introduction of its new ad formats, to its expansion into social gifting, to being the most watched IPO of the sector. The social...
Guest Post: Deeper Metrics, Advertising Everywhere and a Showdown with Google, 2013 is the Year Facebook Grows Up
Unified launches new platform features to better track earned media value from social advertising
www.insidefacebook.com
Enterprise marketing technology company Unified today released a new product called Amplets, which allow advertisers and publishers to track the earned media that results from people sharing their ads and other content. The company also updated its Social Operating Platform to support native, premium and mobile advertising across Facebook and...
Funding Daily: Election Day
venturebeat.com
The 2012 Presidential Election dominates the news today as people all over the world wait with baited breathe for a winner to be declared. Voters stood in line for hours to cast their ballots as reports of fraud, manipulation, and broken machines ricocheted around the internet. Technology has certainly...
Social media analytics firm Socialbakers acquires Facebook advertising startup SocialBrando
thenextweb.com
Czech social media analytics company Socialbakers today announced that it has acquired Croatian social media advertising company SocialBrando. The company will incorporate both SocialBrando’s Facebook advertising platform and team, integrating the firm completely, thus making it Socialbakers’ tenth international office. The SocialBrando team, including CEO Mario Francesevic and CTO Andrej...
Why Twitter Buzz ≠ Movie Ticket Sales
readwrite.com
Most film studios operate under the assumption that the more buzz and positive sentiment a movie has on Twitter, the better the movie will perform at the box office. It ain't necessarily so... Instead, it's quality over quantity. Or maybe, influencers over volume. That is the basic formula for determining what...
Pinterest analytics service Pinfluencer rebrands as Piqora and launches new visual gallery product
thenextweb.com
Pinfluencer, the third-party and unofficial marketing and analytics service for Pinterest, has rebranded itself as Piqora. It is now billing itself as “The Complete Marketing Suite for Pinterest”. In collaboration with its launch, the company is also launching a new gallery product, something it says is a fully-embeddable, social e-commerce...
Twitter Analytical Tools Threaten Third-Party Developers
www.readwriteweb.com
Twitter may become the heavyweight in analytics of its own content, boxing out rivals HootSuite, bit.ly and Klout. As first reported by ReadWriteWeb, Twitter plans to launch sophisticated analytical tools, according to Erica Anderson, Twitter's manager for news and journalism. Anderson, who made the comments last weekend at a social...
The 10 Social Media Metrics Your Company Should Monitor
www.socialtimes.com
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics,...
Social Analytics Startup Awe.sm Hires Former CBSi And AOL Exec Fred McIntyre As CEO
techcrunch.com
Social analytics startup Awe.sm has been growing quickly and getting a lot of interest from brands that want to use its platform for measuring the effectiveness of their social media campaigns. With that in mind, the company has hired a new CEO, industry veteran Fred McIntyre. It’s been a long...
Smartphone wars: Samsung & Apple launch media campaigns
tech.fortune.cnn.com
Bottom line: Apple's webpage beats Samsung's. Samsung's video beats Apple's ads FORTUNE -- In case you missed it, the smartphone wars entered a new phase last week with the introduction of the latest Samsung phone to challenge Apple's (AAPL) iPhone line. Samsung's Galaxy S4 may not be available for sale...
Mountain Dew Releases 3 Fan-Created Flavors
mashable.com
Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today.The flavors are out now and the one that performs the best — both online and in the real...
Facebook, Twitter, Pinterest, And Social Media Marketing: Three Trends
www.businessinsider.com
Yesterday Orbitz CEO Barney Harford defended his company's targeted pricing -- offering Mac users more expensive hotel options than those offered to PC users -- by using Twitter to send out a clarification. As Harford's succinct response shows, social media has grown beyond a conversation tool to help companies manage...
Former msnbc.com boss joins board of Mixpo to bring video ads to all screens
www.geekwire.com
Charlie Tillinghast Former MSNBC Interactive News president Charlie Tillinghast has joined the board of Mixpo, a Seattle startup that’s developed technology to deliver online video ads across multiple screens. The appointment is a big win for Mixpo, and comes two weeks after Tillinghast officially stepped down from NBCNews.com (which previously operated under the...
SeeWhy Creates A Hub For Shopping Cart Recovery Tools With SeeWhy CORE
techcrunch.com
There are plenty of products out there promising to help online merchants reach out to visitors who leave without making a purchase. However, SeeWhy founder and Chief Strategy Officer Charles Nicholls says they’re all too narrow — he describes everything currently on the market as “point solutions” that don’t fix...
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