media campaigns

media campaigns

Unmetric Report Details Social Media Winners and Losers Among Top Brands

Salesforce.com: We Have 150K Chatter Users Chatter And Are Opening It To Everyone (CRM)

www.businessinsider.com
Salesforce.com just revamped its two-year-old chat tool, Chatter, to give users what they really want--the ability to talk to people outside of the company. The tool has been wildly successful for Salesforce, Doug Bewsher, senior vice president of Chatter marketing, told Business Insider. Bewsher left Microsoft's Skype division this summer...
Salesforce.com: We Have 150K Chatter Users Chatter And Are Opening It To Everyone (CRM)

Now it is #facebook

www.guardian.co.uk
Adoption by Facebook makes hashtags a more potent marketing tool, argues Tim AndersonTwitter hashtags began in 2007, invented by open-standards evangelist Chris Messina, who was inspired by similar tags on Flickr and, before that ,channels on IRC (internet relay chat). Messina called them tag channels and the idea was to...
Now it is #facebook
Brand Marketers Totally Miss Social Media Influencers

Prediki's all-purpose prediction promises attract Austrian government cash

gigaom.com
Accurate predictions have been a tantalizing prize since the days of the soothsayers, but these days the business is getting more technical, from collaboration-centric financial forecasting techniques to Nate Silver’s data-driven political predictions. Of course, those two examples are pretty different, but an Austrian firm called Prediki is now trying...
Prediki's all-purpose prediction promises attract Austrian government cash

2010 Search & Social Awards : Nominate Your Blog!

www.searchenginejournal.com
We’re very happy to announce the 2010 Search & Social Awards, the extention of the old SEJ Search Blog Awards, will be held this April to award the best in blogging and media campaigns across the online marketing industry. For those of you who are new to the format, SEJ...
2010 Search & Social Awards : Nominate Your Blog!

Google Acquires Social Ad Manager Wildfire

www.fastcompany.com
News updates all day from Fast Company.Companies may now manage their advertising campaigns on Facebook, Pinterest, and Twitter using a service owned by Google.The search giant announced it had agreed to acquire social media marketing startup Wildfire in a blog post on Tuesday. Details of the acquisition weren't disclosed, though...
Google Acquires Social Ad Manager Wildfire
We are all part of The Echo System system ystem stem...
Social marketing platform Unified gets more Yammer-like
Sprout Social knows when you're sleeping, awake, and checking social media

Facebook ad results improve during holiday season, Kenshoo finds

www.insidefacebook.com
Facebook ad interaction rates and return on ad spend have increased since Thanksgiving, according to Kenshoo Social. The social marketing platform company says interaction rate is up 46 percent, meaning users are taking more actions after clicking on ads, including Liking pages, installing apps and completing sales. Kenshoo says direct sales...
Facebook ad results improve during holiday season, Kenshoo finds

Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach

techcrunch.com
Ad analytics company Adometry, the combined entity created when Click Forensics acquired Adometry and kept its branding, has announced it has closed an $8 million Series D round, led by Shasta Ventures, with Austin Ventures and Sierra Ventures also participating. As part of the funding round, Shasta Venture’s MD, Jason Pressman, will...
Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach

Social Media Management Startup Spredfast Raises $1.6 Million

techcrunch.com
Spredfast, recently a finalist in the Microsoft BizSpark Accelerator at SXSW, has raised $1.6 million in funding from Austin Ventures. This marks the first financing secured by the startup, which markets a social media management platform for businesses. Spredfast enables companies to manage social media campaigns and customer acquisition initiatives...
Social Media Management Startup Spredfast Raises $1.6 Million

Early Bird Deadline for Social Media Marketing Boot Camp Ends Tomorrow, May 10

www.insidefacebook.com
Editor’s note: Our sister company, Mediabistro, hosts online workshops that teach social media strategy. The summer session of their Social Media Marketing Boot Camp starts June 7. Read on for details. Mediabistro’s Social Media Marketing Boot Camp will show you how to launch a successful marketing campaign across various platforms...
Early Bird Deadline for Social Media Marketing Boot Camp Ends Tomorrow, May 10
Study: Adults choose Web over TV, YouTube ads more effective than cable ads
Social marketing is hot: Unified scores $14M following big industry exits

Guest Post: Deeper Metrics, Advertising Everywhere and a Showdown with Google, 2013 is the Year Facebook Grows Up

www.insidefacebook.com
This is a guest post by Alex Peiniger, CEO and cofounder of social media analytics web service quintly. It’s been an exciting year for Facebook, from the introduction of its new ad formats, to its expansion into social gifting, to being the most watched IPO of the sector. The social...
Guest Post: Deeper Metrics, Advertising Everywhere and a Showdown with Google, 2013 is the Year Facebook Grows Up
Unified launches new platform features to better track earned media value from social advertising
Funding Daily: Election Day

Social media analytics firm Socialbakers acquires Facebook advertising startup SocialBrando

thenextweb.com
Czech social media analytics company Socialbakers today announced that it has acquired Croatian social media advertising company SocialBrando. The company will incorporate both SocialBrando’s Facebook advertising platform and team, integrating the firm completely, thus making it Socialbakers’ tenth international office. The SocialBrando team, including CEO Mario Francesevic and CTO Andrej...
Social media analytics firm Socialbakers acquires Facebook advertising startup SocialBrando
Why Twitter Buzz ≠ Movie Ticket Sales

Pinterest analytics service Pinfluencer rebrands as Piqora and launches new visual gallery product

thenextweb.com
Pinfluencer, the third-party and unofficial marketing and analytics service for Pinterest, has rebranded itself as Piqora. It is now billing itself as “The Complete Marketing Suite for Pinterest”. In collaboration with its launch, the company is also launching a new gallery product, something it says is a fully-embeddable, social e-commerce...
Pinterest analytics service Pinfluencer rebrands as Piqora and launches new visual gallery product

Twitter Analytical Tools Threaten Third-Party Developers

www.readwriteweb.com
Twitter may become the heavyweight in analytics of its own content, boxing out rivals HootSuite, bit.ly and Klout. As first reported by ReadWriteWeb, Twitter plans to launch sophisticated analytical tools, according to Erica Anderson, Twitter's manager for news and journalism. Anderson, who made the comments last weekend at a social...
Twitter Analytical Tools Threaten Third-Party Developers

The 10 Social Media Metrics Your Company Should Monitor

www.socialtimes.com
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics,...
The 10 Social Media Metrics Your Company Should Monitor
Social Analytics Startup Awe.sm Hires Former CBSi And AOL Exec Fred McIntyre As CEO

Smartphone wars: Samsung & Apple launch media campaigns

tech.fortune.cnn.com
Bottom line: Apple's webpage beats Samsung's. Samsung's video beats Apple's ads FORTUNE -- In case you missed it, the smartphone wars entered a new phase last week with the introduction of the latest Samsung phone to challenge Apple's (AAPL) iPhone line. Samsung's Galaxy S4 may not be available for sale...
Smartphone wars: Samsung & Apple launch media campaigns

Mountain Dew Releases 3 Fan-Created Flavors

mashable.com
Pepsi Co. brand Mountain Dew has been using its social media fan base to create, brand and market three experimental new flavors that are hitting shelves across the United States today.The flavors are out now and the one that performs the best — both online and in the real...
Mountain Dew Releases 3 Fan-Created Flavors

Facebook, Twitter, Pinterest, And Social Media Marketing: Three Trends

www.businessinsider.com
Yesterday Orbitz CEO Barney Harford defended his company's targeted pricing -- offering Mac users more expensive hotel options than those offered to PC users -- by using Twitter to send out a clarification.  As Harford's succinct response shows, social media has grown beyond a conversation tool to help companies manage...
Facebook, Twitter, Pinterest, And Social Media Marketing: Three Trends

Former msnbc.com boss joins board of Mixpo to bring video ads to all screens

www.geekwire.com
Charlie Tillinghast Former MSNBC Interactive News president Charlie Tillinghast has joined the board of Mixpo, a Seattle startup that’s developed technology to deliver online video ads across multiple screens. The appointment is a big win for Mixpo, and comes two weeks after Tillinghast officially stepped down from NBCNews.com (which previously operated under the...
Former msnbc.com boss joins board of Mixpo to bring video ads to all screens
SeeWhy Creates A Hub For Shopping Cart Recovery Tools With SeeWhy CORE
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