media marketing

media marketing

Facebook Unconcerned That Advertisers Pay For Thousands Of Fake 'Likes' (FB)

www.businessinsider.com
Facebook is plagued by fake accounts from Egypt and the Philippines delivering thousands of bogus "Likes" to advertisers' brand pages, according to the BBC. But the social network says it doesn't see the problem. Facebook has previously admitted that 5-6% of its 90 million accounts are fake. But this is...
Facebook Unconcerned That Advertisers Pay For Thousands Of Fake 'Likes' (FB)
Funding daily: app crash reporting, social media, and green buildings

Message Bus unveils DMARC-compliant email service, while offering free email abuse reporting tool

thenextweb.com
Message Bus has made two announcements today concerning the state of email. Leveraging the cloud, the company has unveiled its Global Delivery Network, a platform designed to help send high volume email, mobile, and social messages. Additionally, users of the service now have access to a free reporting service to...
Message Bus unveils DMARC-compliant email service, while offering free email abuse reporting tool

Now it is #facebook

www.guardian.co.uk
Adoption by Facebook makes hashtags a more potent marketing tool, argues Tim AndersonTwitter hashtags began in 2007, invented by open-standards evangelist Chris Messina, who was inspired by similar tags on Flickr and, before that ,channels on IRC (internet relay chat). Messina called them tag channels and the idea was to...
Now it is #facebook

7 Steps to Your Event’s Social Media Marketing Campaign

engage365.org
7 Steps to Your Event’s Social Media Marketing Campaign

TiVO buys media marketing and analytics software company TRA for $20 million

thenextweb.com
TiVo, the company mostly known for its digital video recorder, this morning announced that it has agreed to acquire TRA, a media marketing and analytics software company. The company will pay approximately $20 million for TRA. TiVo says it will create a new unit called TiVo Research and Analytics (TRA)...
TiVO buys media marketing and analytics software company TRA for $20 million
Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday

Here's Why Nobody In Social Media Marketing Is Making Big Money -- Yet

www.businessinsider.com
Marin Software's IPO was a huge success, raising $150 million.But it may be time to ask how much more investment money ought to be pouring into social media marketing.Marin is the second company with a large social media marketing business to admit that, in fact, it doesn't make any money.Marin's...
Here's Why Nobody In Social Media Marketing Is Making Big Money -- Yet

What's A Like Worth? Let's Do Some Math...

www.fastcompany.com
Marketing software firm HubSpot has tried some amusing math to work out how much a "like" is worth for social marketing purposes. Facebook "likes," Twitter re-tweets and @mentions, Reddit upvotes, Ycombinator news "ups," Diggs... these are the magical social media goodies that anyone engaged in social media promotional campaigns...
What's A Like Worth? Let's Do Some Math...

Seybold Inc. Launches Leap Social, a Managed Social Media Marketing Service

www.seyboldinc.com
Seybold Inc. Launches Leap Social, a Managed Social Media Marketing Service
We are all part of The Echo System system ystem stem...

Social Media Metrics: Measuring Business Value When Sales Take Place Offline

marketingland.com
Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be translated into engagement, interest, and eventually, a sale. Unfortunately, social media doesn’t always get the credit it deserves for that sale, especially when... Please visit Marketing Land for the...
Social Media Metrics: Measuring Business Value When Sales Take Place Offline

Introducing The Next Web Global Job Board. A job board for the WORLD Wide Web.

thenextweb.com
Today we’re proud to reveal The Next Web Global Job Board. We’ve had plans to launch this for some time but had always held out to ensure we could provide a job board with a difference. After all, there are plenty already out there. So why is the TNW Global...
Introducing The Next Web Global Job Board. A job board for the WORLD Wide Web.

Breaking: Social Media Site Vitrue Has Been Bought By Oracle For $300M

techcrunch.com
Breaking news: Software giant Oracle has made a big investment in social media today. The company has bought Vitrue, the social media marketing company that is a close partner to Facebook. The price is undisclosed but TC understands that the price is over $300 million. TC understands there was a...
Breaking: Social Media Site Vitrue Has Been Bought By Oracle For $300M

Store Loses $1.6 Million in Pricing Mixup

chris.pirillo.com
Store Loses $1.6 Million in Pricing Mixup is a post from Chris PirilloOn Friday night, a pricing mixup caused 6pm.com to lose nearly two million bucks. Around midnight, there was a mistake made in the pricing engine that capped everything on the site at $49.95. This only affected merchandise which...
Store Loses $1.6 Million in Pricing Mixup

Today in Tech: Why the TV business may be on the verge of collapse

tech.fortune.cnn.com
The social network is testing out ways to give children safe and legal access; why the TV business may be on the verge of collapse. Facebook explores giving kids access [THE WALL STREET JOURNAL] Facebook is developing technology that would allow children younger than 13 years old to use the social-networking...
Today in Tech: Why the TV business may be on the verge of collapse

Keynoting At Marketing Land's Social Media Show: Vic Gundotra, Head Of Google+

marketingland.com
In just one month, Marketing Land’s SMX Social Media Marketing conference comes to Las Vegas on Dec. 5 & 6. The show will end in a great way, a keynote talk with Vic Gundotra, Senior Vice President of Engineering, for Google+. Vic oversees all of Google’s social efforts, and he’ll... Please visit...
Keynoting At Marketing Land's Social Media Show: Vic Gundotra, Head Of Google+

SMX East Agenda Launched! Join Us Oct. 2-4 in NYC - Register Today, Save $400

searchengineland.com
Attend SMX East and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes over 50 sessions on SEO, PPC, local/mobile search, social media marketing and more. Register today and save... Please visit Search Engine Land for...
SMX East Agenda Launched! Join Us Oct. 2-4 in NYC - Register Today, Save $400

Mashable’s Weekly Social Media & Marketing Event Guide - http://bit.ly/aaZQl3

mashable.com
Mashable’s Weekly Social Media & Marketing Event Guide - http://bit.ly/aaZQl3

COLLEGE INTERNSHIPS: Jump-Start Your Career By Spending The Summer At Business Insider In Marketing And Sales

www.businessinsider.com
Business Insider is looking for two awesome interns to join our business team this summer. Don't be fooled by the term "intern." Our paid interns spend their time doing meaningful work: researching, analyzing, preparing decks and reports, prospecting, and more. Interns are required to work full-time in our NYC offices....
COLLEGE INTERNSHIPS: Jump-Start Your Career By Spending The Summer At Business Insider In Marketing And Sales

ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

techcrunch.com
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its services portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common...
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

Five Reasons Social Media Marketing Comes Last

blog.junta42.com
Five Reasons Social Media Marketing Comes Last
Percolate is Solving the One Problem its Social SaaS Competitors Won't Touch

BlueGlass Interactive Acquires Digital Agency Voltier Digital

techcrunch.com
Internet marketing agency BlueGlass Interactive has just acquired Voltier Digital, a digital agency specializing in content marketing, infographic creation and data visualization. Voltier, whose clients include eBay, CEO.com, Fanhattan, WellHome, COLOURlovers.com, Greatist, and others, will be relocating its entire six person team to BlueGlass’s Tampa offices immediately. In addition, Voltier’s three founders,...
BlueGlass Interactive Acquires Digital Agency Voltier Digital

I’ve seen the future of social influence measurement, and it isn’t Klout

thenextweb.com
(Editor’s note: this is a guest post penned by Jan Rezab, co-founder and CEO of Socialbakers, a company focused on social media marketing and measurement. It’s based on his personal experiences, so your opinion may differ.) The Klout score as a fun metric to express your social engagement – why...
I’ve seen the future of social influence measurement, and it isn’t Klout

Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

www.computerworld.com
Salesforce.com is acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, the companies announced Monday. The transaction is expected to close in Salesforce.com's third fiscal quarter, which ends Oct. 31....
Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

New Blog Post: Video: The Gradual Demise of Social Media Marketing and Experts http://goo.gl/fb/ekmfp

blog.louisgray.com
New Blog Post: Video: The Gradual Demise of Social Media Marketing and Experts http://goo.gl/fb/ekmfp
This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)
LocBox pulls in $5.1M to put the nail in the daily deals coffin

Buddy Media, Bazaarvoice Team On App

www.mediapost.com
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generated content into their social media brand pages and campaigns. Through the partnership, Bazaarvoice will feed its online consumer ratings, reviews and comments into brand pages and social media marketing initiatives powered by Buddy Media....
Buddy Media, Bazaarvoice Team On App
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