media strategies
Why User Experience Is Critical To Customer Relationships
www.fastcompany.com
User experience is a priority that should, in some way, find a home within the design of any new-media strategy. This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and...
WWE Pushes The Social TV Envelope At Wrestlemania 28
techcrunch.com
WrestleMania has transformed itself from a small wrestling event to an international media spectacle. In its 28th incarnation, held at the beginning of this month, there were no signs of it stopping. The WWE did something unique last year – it announced the main event for Wrestlemania over a year...
Pinterest: The Next Social Frontier for Music
www.readwriteweb.com
Pinterest is steadily growing out of the stereotype that it's just for sharing recipes and planning weddings. The social scrapbook already plays a central role in the social media strategies of visual artists, publishers and certain types of businesses. Now, with the addition of features for pinning music and video,...
The Future of TV is More Than Social, It’s Distributed and Always-On
pandodaily.com
Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories...
Nokia’s six-eyed social media tracking HUD
thenextweb.com
It’s Social Media Week right now, and so companies with, what they find to be interesting takes on how to leverage and use new social tools are out in force. I chatted with Nokia today, discussing their own social media strategies, but instead of being fed boilerplate I was told...
The Great Divide: The Perception Gap Between Social Marketers and Customers
pandodaily.com
Where businesses currently are in the development and execution of social media strategies, and where they need to be, are two very different things. Social media is not solely a function of marketing or customer service. Social media is an extension of every aspect of a business to improve how it...
NBCU shakes up digital: Robert Hayes in, Vivi Zigler out
paidcontent.org
For Robert Greenblatt, it’s literally Showtime. The NBC Entertainment president has recruited yet another high-ranking executive from the premium cable network he once ran, Robert Hayes, who will serve as executive VP of digital media. Vivi Zigler, who has run NBCUniversal’s digital operations for the last six years, and who has...
After Raising $1.6M, SimpleReach Launches To Become The PageRank Of Social
techcrunch.com
Pivoting is a part of life for startups. But, generally speaking, most entrepreneurs aren’t going to go out of their way to pivot right when their business starts taking off — and finding paying customers. But that’s what SimpleReach did. The startup’s first product, The Slide, is a simple widget...
NYC: Love VentureBeat and smart tech panels? Check these out next week
venturebeat.com
With Internet Week New York upon us in just a few days, we’re busy mapping out our schedules (and figuring out the best parties to attend). There’s certainly a lot to look forward to, but I wanted to bring your attention to two panels moderated by Yours Truly and...
“Organizations don’t need “social media” strategies. They need social strategies...” @umairh http://instapaper.com/z5wkdjvs
blogs.hbr.org
“Organizations don’t need “social media” strategies. They need social strategies...” @umairh http://instapaper.com/z5wkdjvs
Conference Calendar: February 2012
www.fastcompany.com
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Reuters taking 'social pulse' of biggest news, influencers online
www.zdnet.com
Reuters has been on a roll lately in trying to get its social media strategies and projects up and running with this new social graph following the launch of a YouTube network....
[MUST READ] The Missing Ingredient in Most Social Media Strategies http://bit.ly/axpPGS
veryofficialblog.com
SocialMash:> Social Media Strategies: Where Do You Fit In? - What’s your goal? What’s your aim when it comes to soc... http://ow.ly/17xUWv
socialmediatoday.com
SocialMash:> Social Media Strategies: Where Do You Fit In? - What’s your goal? What’s your aim when it comes to soc... http://ow.ly/17xUWv
Delighting the Highly-Social Customer, Part 2
pandodaily.com
It’s time to push the bar higher for social media to shape and steer meaningful experiences and outcomes… With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing. The aspiration of using social technology...
Exploring The Myth Of The Repeat Visitor
www.socialmediaexplorer.com
You’ve likely read about my recent research project with Chris Baggott, Jay Baer and Debbie Weil into the web analytics of corporate blogs. Our underlying premise is that most corporate blog traffic is not what many social media marketers assume it to be. Our survey results actually found that...
"Organizations don't need 'social media' strategies, they need social strategies" - Umair Haque
elstudio.us
The Future Newsroom: Lean, Open, and Social Media-Savvy
mashable.com
On the campus of Penn State University, a rivalry between a rogue campus blog and the official newspaper has become a fascinating mirror of the strife between old and new media. In only a matter of months, the unofficial campus blog Onward State, has marshaled the power of social...
Mashable’s Weekly Guide to Social Media Jobs
mashable.com
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media...
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