media strategy

media strategy

5 Fantastic Facebook Fan Page Ideas to Learn From

mashable.com
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing...
5 Fantastic Facebook Fan Page Ideas to Learn From

The 3 Types of Social Media Strategy

www.newcommbiz.com
The 3 Types of Social Media Strategy

Google vs. Yahoo: Who Has the Right Social Strategy?

mashable.com
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by...
Google vs. Yahoo: Who Has the Right Social Strategy?

Facebook Keeps Blowing Stupidly Simple Steps To Building A Huge Business (FB, YHOO)

www.businessinsider.com
Facebook is struggling to build a brand advertising business that investors can get excited about. Executives only have themselves to blame. They keep blowing it.  This summer's Olympics are just another example of how. NBC is paying $1.18 billion to carry this summer's Olympic games. In February, the network announced it...
Facebook Keeps Blowing Stupidly Simple Steps To Building A Huge Business (FB, YHOO)

Should Google+ Communities Be Part Of Your Social Media Strategy?

marketingland.com
Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google’s... Please visit Marketing Land...
Should Google+ Communities Be Part Of Your Social Media Strategy?

FTC to Debut Privacy Framework Monday, Complete With Its Own Social Media Strategy

allthingsd.com
The U.S. Federal Trade Commission will on Monday unveil a wide-ranging privacy framework it has been working on for more than a year, expected to cover online personal data collection and other topics. Don’t expect an anti-social media agenda, though! After a conference call, the FTC will host Facebook and...
FTC to Debut Privacy Framework Monday, Complete With Its Own Social Media Strategy

COUNTERINTUITIVE: Facebook Engagement Goes Up When Brands Are On Twitter And Pinterest

www.businessinsider.com
Marketers can increase the level of engagement they get with Facebook fans if they do one simple thing: Join Twitter, Google+, and Pinterest as well, according to a study of advertisers using social media by Vitrue, a maker of social media management tools and apps. The survey looked at the...
COUNTERINTUITIVE: Facebook Engagement Goes Up When Brands Are On Twitter And Pinterest

#TheRules of Social Media: Everyone Says They Don't Want To Be Marketed To. Really, They Just Don't Want To Be Talked Down To.

www.fastcompany.com
Patrick Starzan, Funny or Die's VP of marketing and business development, believes a strong social media strategy means more than accelerating follower counts. "We're always working to grow those communities--and not just grow them, but make sure engagement stays at a very high rate." "We're data driven. We track every...
#TheRules of Social Media: Everyone Says They Don't Want To Be Marketed To. Really, They Just Don't Want To Be Talked Down To.

Industry Moves: Operative; MXM; TruEffect; Yahoo

paidcontent.org
The latest hires in the digital and tech industry: Operative: Thomas Bianco has been hired as the company’s new CRO, leading business development and sales. He comes from Bank of America Merrill Lynch where he most recently was managing director. MXM: Meredith Corp customer engagement agency has promoted Jack...
Industry Moves: Operative; MXM; TruEffect; Yahoo

The Argument Against Yahoo CEO Marissa Mayer's Alleged Plot To Go After Google And Facebook (GOOG, YHOO, FB)

www.businessinsider.com
Yahoo's board hired Marissa Mayer to be its CEO because board members want the company to embrace a "products" strategy instead of the "media" strategy that interim CEO Ross Levinsohn would have gone with if he had gotten the full time job. A "products" strategy is one where Yahoo competes...
The Argument Against Yahoo CEO Marissa Mayer's Alleged Plot To Go After Google And Facebook (GOOG, YHOO, FB)

THE GOOGLE INVESTOR: Google Doubles Down On Its Social Media Strategy (GOOG)

www.businessinsider.com
The Google Investor is a daily report from SAI. Sign up here to receive it by email GOOG Off In A Choppy Market The market is seesawing along the flatline. Shares of GOOG are off as the rest of tech hangs on for dear life. Tomorrow at 12:30pm ET, Google...
THE GOOGLE INVESTOR: Google Doubles Down On Its Social Media Strategy (GOOG)

Does your hotel really need a social media strategy?

www.hotelmarketing.com
Does your hotel really need a social media strategy?

Can This Rutabaga Get More Fans Than...? A lesson in social media strategy.

www.reddit.com
Can This Rutabaga Get More Fans Than...? A lesson in social media strategy.

Early Bird Deadline for Social Media Marketing Boot Camp Ends Tomorrow, May 10

www.insidefacebook.com
Editor’s note: Our sister company, Mediabistro, hosts online workshops that teach social media strategy. The summer session of their Social Media Marketing Boot Camp starts June 7. Read on for details. Mediabistro’s Social Media Marketing Boot Camp will show you how to launch a successful marketing campaign across various platforms...
Early Bird Deadline for Social Media Marketing Boot Camp Ends Tomorrow, May 10

UTV Media acquires British social media agency Simply Zesty for up to £5 million

thenextweb.com
UTV Media, a large British media company, has agreed to acquire social media agency Simply Zesty for initial consideration of £1.7 million. Depending on Simply Zesty’s future performance, the price paid may climb to a maximum of £5 million. The price for Simply Zesty’s business represents four times its anticipated...
UTV Media acquires British social media agency Simply Zesty for up to £5 million

Dispersion and Entropy In Social Media

www.avc.com
On Monday, I trained it up to New Haven to meet a Yale professor named Dina Mayzlin and talk to her class. I thoroughly enjoyed talking to Dina's class as it allowed me to work on some new material in a comfortable setting. But the talk Dina and I had...
Dispersion and Entropy In Social Media

Teen Magazine Solicits Advice from First Father

www.readwriteweb.com
"Dear @BarackObama: Our homework's done, our rooms are clean, we did our chores. How about you do something for us now? #obama4grownman" tweets Rookie Magazine, the year old online teen publication Friday.   Rookie Magazine, which has attracted a readership of all ages and genders, is best known for its...
Teen Magazine Solicits Advice from First Father

Banyan Branch expands with take over of Nology Media

www.geekwire.com
Banyan Branch is adding a new tree limb, announcing today that it is taking over Seattle social media upstart Nology Media. Terms of the deal were not disclosed. Nology’s four employees are joining Banyan Branch, and founder Leigh Fatzinger has been named to the company’s advisory board. With the deal,...
Banyan Branch expands with take over of Nology Media

BII MOBILE INSIGHTS: News Consumption Is All About Mobile Now

www.businessinsider.com
Mobile Insights is the new daily newsletter from BI Intelligence that collects and delivers the top mobile strategy news. It is delivered first thing every morning exclusively to BI Intelligence subscribers. News Consumption Is All About Mobile And Social (Pew Research Center via GigaOM)A new study from the Pew Research...
BII MOBILE INSIGHTS: News Consumption Is All About Mobile Now
Wrestling Federation WWE Launches Mobile Apps For On-Demand Video And Second-Screen Viewing

Make social media work for you

www.guardian.co.uk
How can social media support your business goals? Welcome to a new content hub thatwill explore the relationship between your online media strategy and customer engagement.How important is it for companies to engage with social media in their marketing effort? "Long term, it is survival", says Simon Nicolson, Social Media...
Make social media work for you

How Obama Stole Romney's RNC Thunder With Clever Social Media

techcrunch.com
President Barack Obama managed to steal an impressive amount of Gov. Mitt Romney’s press coverage with a few, cheap social media tricks, including the most retweeted post of the convention. In comparison to the Republican National Convention’s all-out multi-million dollar conservative carnival, Obama made front page Google News with dramatically...
How Obama Stole Romney's RNC Thunder With Clever Social Media

A Social Media Strategy Should Be Simple And Fluid http://bit.ly/cxtlEE

www.newcommbiz.com
A Social Media Strategy Should Be Simple And Fluid http://bit.ly/cxtlEE

Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs

www.searchenginejournal.com
Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about and during my preparation for the presentation I uncovered some scary statistics. According to a survey conducted by BazaarVoice in 2009, on average businesses have...
Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs

Data firm hits Craigslist with monopoly claim

gigaom.com
In an ongoing fight over ad listings, data company 3Taps has made good on its threat to file an antitrust claim against classified giant Craigslist. In a claim filed Monday in San Francisco federal court, 3Taps accuses Craigslist of operating as an “unchallenged monopolist” to pull in $100-$300 million per...
Data firm hits Craigslist with monopoly claim

Got A Social Media Team? Sorry, You Hired The Wrong People

www.fastcompany.com
The world's biggest companies absolutely understand how important social is. Their CEOs now articulate their social media strategy. They track how they're doing against their rivals. But by the time they come to someone like me, whose job is to actually put their plans into action, they have no idea...
Got A Social Media Team? Sorry, You Hired The Wrong People

What Good Cop Bad Cop Can Teach You About Social Media Strategy

veryofficialblog.com
What Good Cop Bad Cop Can Teach You About Social Media Strategy

Social media strategy | Creating a Privacy Game Plan for Your Social Media Strategy http://bit.ly/aTV8Gm

www.1to1media.com
Social media strategy | Creating a Privacy Game Plan for Your Social Media Strategy http://bit.ly/aTV8Gm

5 Reasons Your Social Media Strategy Will Fail by @britopian - http://bit.ly/drtrls /via @EdelmanDigital

edelmandigital.com
5 Reasons Your Social Media Strategy Will Fail by @britopian - http://bit.ly/drtrls /via @EdelmanDigital

Why User Experience Is Critical To Customer Relationships

www.fastcompany.com
User experience is a priority that should, in some way, find a home within the design of any new-media strategy. This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and...
Why User Experience Is Critical To Customer Relationships
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