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metrics

Pinterest bigger than Tumblr? Depends who you ask, and where you draw the line

thenextweb.com
It’s a strange game, comparing the relative size of websites. The pageview, once the key metric that ruled them all, is in decline as technology leaves it slowly in the dust, gripping several ’90s business plans as it fades away. And yet we do it anyway, mostly because it’s fun,...
Pinterest bigger than Tumblr? Depends who you ask, and where you draw the line

Rebranded Plexus Engine raises $1 million as Little Bird from Mark Cuban, Twitter's Blaine Cook and others

thenextweb.com
Former ReadWriteWeb Lead Writer, Marshall Kirkpatrick, just launched his new company. For months, it was known as Plexus Engine, but today, it’s been rebranded as Little Bird. The company has even received $1 million in funding, with Dallas Maverick owner Mark Cuban leading the round to get it going. When...
Rebranded Plexus Engine raises $1 million as Little Bird from Mark Cuban, Twitter's Blaine Cook and others

Kindle Fire HD review: A big improvement from Amazon

www.techhive.com
The 7-inch Amazon Kindle Fire HD goes far to correct many of the issues that plagued Amazon's first foray into tablets nearly a year ago. The Fire HD also introduces several tech enhancements over competing tablets, and while in the end the Kindle Fire HD falls short of Amazon's...
Kindle Fire HD review: A big improvement from Amazon

Wii U Sales Still Lousy

allthingsd.com
Nintendo’s Wii U isn’t proving to be much of a successor to the 100-million selling Wii. New metrics from NPD suggest that sales of the console continue to disappoint. The market researcher said Friday that Wii U shipments rose over 40 percent month-over-month in February — encouraging news, were it...
Wii U Sales Still Lousy

Survey: Email Marketers Focused On Integrating Social, Improving Metrics

marketingland.com
When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of email marketers, with 37% of those surveyed choosing each goal. That’s according to a new study conducted by the Relevancy Group and sponsored by Return Path.... Please visit...
Survey: Email Marketers Focused On Integrating Social, Improving Metrics

Building and dismantling the Windows advantage

www.asymco.com
When the Macintosh was launched in 1984, computers running the MS-DOS operating system were nearing a dominant position in the market. Having launched in 1981 as the IBM PC, they were quickly cloned and four years later “PCs” were selling at the rate of 2 million/yr.  The Mac only...
Building and dismantling the Windows advantage

The power of custom cohorting in mobile games

venturebeat.com
This sponsored post is produced by Darren Keyes, Director of Business Intelligence at Fuse Powered. For those unfamiliar with the term, ‘cohorting’ refers to creating user segments, or technically, a group of people banded together as a group. You can segment a user base in many different ways. Some of...
The power of custom cohorting in mobile games

Here Are The Charts Groupon Showed Wall Street Right Before Its Stock Tanked (GPRN)

www.businessinsider.com
Groupon's stock is down 26% at the time of writing, less than a day after its Q2 2012 earnings call in which the company revealed a first-ever profit on the bottom line, improved operating income, and a 45% increase in revenues to $568 million. So why did Wall Street react...
Here Are The Charts Groupon Showed Wall Street Right Before Its Stock Tanked (GPRN)

Skype And Dropbox Fix Redirect Security Hole That Could've Hacked Your Facebook

techcrunch.com
Nir Goldschlager just saved your identity. One of the world’s top white hat security researchers, Goldschlager this week helped Skype and Dropbox fix a critical security flaw that could have let hackers take control of their users’ Facebook accounts. Tomorrow Goldschlager will detail how found the exploit, but he gave...
Skype And Dropbox Fix Redirect Security Hole That Could've Hacked Your Facebook
SET Media Adds New Tools To Optimize Video Ad Campaigns

Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers

allthingsd.com
HasOffers, a four-year-old company that helps companies track its affiliate marketing programs, has raised their first outside funding — a $9.4 million round led by Accel Partners, along with angels including RealNetworks founder Rob Glaser. The company also offers a service that lets app developers track installs and other engagement...
Accel Leads $9.4 Million Round for Affiliate, App Marketing Tracker HasOffers

Present and share with SlideShark

www.insidemobileapps.com
SlideShark is a new iOS-based productivity app from Brainshark. It’s available now as a free download from the App Store. SlideShark has a couple of functions that work independently of one another. First is the ability to store PowerPoint-format presentations in the user’s online account and then later retrieve them...
Present and share with SlideShark

Wait a minute, are sock puppets really that bad?

paidcontent.org
The outing of best-selling authors Stephen Leather and RJ Ellory for their use of sock puppets to boost their own reviews on Amazon has generated a storm of controversy, personal apologies — and even organized protests from writers who hate the idea that somebody would unfairly boost their own rankings....
Wait a minute, are sock puppets really that bad?

A Six-Word Explainer For Zynga's Disastrous Second Quarter (ZNGA)

www.businessinsider.com
The message from Zynga's disastrous second quarter, which sent its stock diving 40 percent, is simple: fewer people are playing Facebook games. Zynga was once one of the hottest IPOs of 2011. But it has faded from the top as gamers move to mobile devices and spend less and less...
A Six-Word Explainer For Zynga's Disastrous Second Quarter (ZNGA)

Android Activations More Than Doubled in Past Year

allthingsd.com
Some big numbers uncrated onstage at Google I/O today. During the event’s opening keynote this morning, Hugo Barra, director of product management for Android, said 400 million Android devices have been sold so far and 1 million Android devices are activated each day. That’s some impressive growth. Announcing similar metrics...
Android Activations More Than Doubled in Past Year
Microsoft Says Windows Phone Store Now Features More Than 130K Apps, 40K New Developers Registered Since WP8 Launch

After Ruining Facebook's IPO, GM Comes Crawling Back (GM, FB)

www.businessinsider.com
One big reason for Facebook's disappointing IPO was that days before it went off, General Motors, one of the nation's biggest advertisers, loudly announced that it was cutting its ad spend on the site to zero. GM said Facebook ads didn't work. Now, a month and a half later, GM...
After Ruining Facebook's IPO, GM Comes Crawling Back (GM, FB)
HootSuite adds 5 more power tools to manage blogs, videos ... and Pinterest

Want a better/greener/more agile data center? Use the data.

gigaom.com
Job one of someone operating a data center is keeping it online. At the Structure Data event in New York City, three women responsible in some way for keeping the data centers of Microsoft, Goldman Sachs and Facebook online discussed how they gathered the info needed to prepare their data...
Want a better/greener/more agile data center? Use the data.
Social media rankings: perceptive or pointless?

Keep your social accounts neat with Tidy Suite

www.insidemobileapps.com
Tidy Suite is a new iOS app from MeFollow. It’s available now as a free download from the App Store, with additional in-app purchases required to unlock the majority of its features. Tidy Suite markets itself as a “Social Network Hub,” promising a single app from which users can access...
Keep your social accounts neat with Tidy Suite

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user
HeartMath Inner Balance Review: Like Meditation Training Wheels
With Metrics Up Since Acquisition, Parse Could Get Developers Integrating Facebook And Buying Ads

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks
Online ads equal offline sales, says shopper analytics firm RapidBlue

Email sender Sailthru gets $19M to expand custom content offerings

gigaom.com
Even as social media firms get all the hype, email remains big business. The latest proof of this is a major new investment in Sailthru, a start-up that helps media and e-commerce firms offer personalized email to their subscribers. On Monday, New York-based Sailthru announced $19 million in Series B...
Email sender Sailthru gets $19M to expand custom content offerings

Apple hires former EPA Chief Lisa Jackson for environmental efforts

gigaom.com
Apple has hired former EPA Chief Lisa Jackson to oversee environmental activities at Apple, Apple CEO Tim Cook announced at AllThingsD’s D11 conference on Tuesday night. Jackson stepped down as EPA head in January, after serving under the Obama administration. Cook said that Jackson will be reporting directly to him...
Apple hires former EPA Chief Lisa Jackson for environmental efforts

Pandora users listened to 13 billion hours of music in 2012, across 1 million songs and 100,000 artists

thenextweb.com
Internet radio and music recommendation service Pandora has announced how its 2012 fared, with users listening to more than 13 billion hours of music, across one million songs and 100,000 artists. In the process, they also created 1.6bn stations, and more than 10,000 musicians and bands notched up 250,000 unique...
Pandora users listened to 13 billion hours of music in 2012, across 1 million songs and 100,000 artists

BlackBerry Z10 Jumps Off to a Record-Setting Start in Canada and U.K.

allthingsd.com
BlackBerry’s new Z10 smartphone is a record-setter — in two of the first markets it in which it debuted, anyway. BlackBerry said on Wednesday that the launch of the Canadian and UK launches of the Z10 have been the best of any of its handsets debuts in those regions...
BlackBerry Z10 Jumps Off to a Record-Setting Start in Canada and U.K.
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