Millennials

Poll: Millennials tend to ignore IT policies — An Accenture survey found that many working members of the millennial generation -- those age 14 to 27 -- either ignore or are unaware of IT policies about posting company or customer data online.... [Tags: accenture, customer data, millennial generation, millennials, poll]

Links For The Week: 23rd November — Twitter If you’re still using Twitter, Louis Gray has 15 Tools For Your Twitter Toolbox which you might want to check out. Social Media How To Be The Social Media Champion At Your Office by Jason Falls. Many of us are graduating this year if not next, it might be time to think seriously about bringing such a change to our offices. Collaboration And speaking of offices, EtherPad is a tool that allows you to collaborate on text documents in real time. I was pretty blown away by the screencast, you should give it a view. I’m looking forward to... [Tags: bad idea, blown away, carpenter, cartoon, ceos]

Survey: "Millennials" have mixed views of online banking — Members of the "Millennial generation" -- those aged 18-30 -- prefer to conduct their banking online rather than in a bank branch, according to a Microsoft-sponsored survey conducted by Javelin Strategy. According to the results, Millennials go online for most basic banking transactions such as checking account balances (74 percent) or paying bills (70 percent). But this doesn't mean young adults are dropping face-to-face interaction with banks altogether. For more complex transactions -- opening a new account (57 percent) and applying for a loan (52 percent) -- Millennials prefer to operate in person. Still, the results suggest a significant portion... [Tags: account balances, banks, checking account, complex transactions, demographic group]

According to a new report by Accenture, a large number of Millennials (those born between 1977 and 1997), expect their companies to accommodate their IT preferences, including their preferred computers and applications. More than a third of Millennials also indicated that they were dissatisfied with the technologies their employers currently provide. Among other things, Millennials would prefer to use instant messaging, text messaging, and RSS feeds to communicate with their clients and customers, though very few companies currently support these technologies. The report also highlights that a lot of employees are simply bypassing corporate IT departments if those don't offer... [Tags: accenture, email, instant messaging services, millennials, mobile phones]

links for 2008-11-19 — Being Peter Kim: A List of Social Media Marketing Examples The most useful page on the web - and continually updated too. (tags: CaseStudies socialmedia PR marketing Web2.0 Advertising) LIFE photo archive hosted by Google "Search millions of photographs from the LIFE photo archive, stretching from the 1750s to today" (tags: Google images Search Magazines history) Report: Millennials Will Route Around IT Departments - ReadWriteWeb Fascinating study: "older Millennials still spend around 9.5 hours a week writing and receiving work-related emails, younger Millennials in the workforce only spend about 7.7 hours on email" (tags: millennials culture Trends socialsoftware SocialNetworking... [Tags: 1750s, culture trends, google, google images search, history report]

Many working millennials are unaware of or ignoring corporate IT rules — An Accenture survey of 400 members of the millennial generation found that IT managers may have to start supporting a slew of emerging technologies to ensure that the best new employees stick around.... [Tags: accenture, emerging technologies, millennial generation, millennials, slew]

Michael Hais and Morley Winograd: It's Official: Millennials Realigned American Politics in 2008 — The 2008 election not only marked the election of America's first African-American president, it also saw the strong and clear political emergence of a new, large and dynamic generation and the realignment of American politics for the next 40 years. The first large wave of the Millennial Generation, about one third of the young Americans born from 1982-2003, entered the electorate to decisively support President-elect Barack Obama. Young voters preferred Obama over John McCain by a greater than 2:1 margin (66% vs. 32%). This is well above the margin given by young voters to any presidential candidate for at least... [Tags: american politics, american president, barack obama, battleground states, dynamic generation]

Links For The Week: 16th November — A weekend of travel means less blogging this week, but definitely not less reading! Blogging You want to show you know what you’re doing, even if the company you’re in follows prehistoric methods, so that the next person who hires you has a reference point. Joseph Jaffe tells you how in AdWeek - Save Your Career, Start A Blog RSS Daily Blog Tips has 50 Simple Ways To Gain RSS Subscribers - some might just come in useful! Word Of Mouth Andy Sernovitz gets another link this week for telling us why Your Word Of Mouth Markting Doesn’t Have To... [Tags: best buy, blog, boss, collaborative technologies, david meerman scott]

Links For The Week: 9th November (The Regular Edition) — Hope you enjoyed yesterday’s rare political edition of Links For The Week, it’s back to the regular stuff. Tribes There was an allusion to “Tribes” a couple of times in yesterday’s post, listen to Seth Godin talk about it for more than an hour in this special edition of the Marketing Over Coffee podcast. It took me a long time to finish it because my daily commute is five minutes, but so worth it. Generation Y, Digital Natives & Millennials Workplace 2.0: Motivating and Managing Millennials - Very short (12 pages total, about 8 pages of content) PDF file on... [Tags: 9th november, allusion, case study, digital natives, distraction]

Radio's Future Shock — By Jerry Del CollianoLA Radio will do under $1 billion for the first time since 2002.Radio stocks are worth pennies.Audiences decline even though loyalists whip out studies that show how many hours a day people listen.Radio lost the next generation.Need I go through this again?While lots of folks were dismissing the role of Millennials in the recent presidential election, conventional wisdom took a big hit.You know what was said -- they'll organize, even contribute online, but they won't vote. Young people never vote in large numbers.I learned my lesson almost five years ago when I got to devote my full... [Tags: ascent, baby boom era, boomers, cavemen, coming of age]

Hey, Cool-Hunters. I’ve Got Your Millennials Right Here. — Obama, Apple and Ice Cream - Building Brand Passion Among Millennials. This ad:tech panel consisted of six Millennials, which—according to the official (coughs) definition—represent those born between 1979 and 1994. Wanna know they actually respond to your email blasts and big Flash banners? Watch the video above. And if you happen to be shilling for Urban Outfitters, pat yourself on the back. Alloy’s Samantha Skey served as moderator and cow prod. This company’s entire raison d’etre is to know kids better than they know themselves, then package them in silver spoonfuls to ravenous marketers. Once in awhile, Skey made... [Tags: anecdotes, cool hunters, coughs, dope, effacement]

Hey, Cool-Hunters. I've Got Your Millennials Right Here. — This ad:tech panel consisted of six Millennials, which -- according to the official (coughs) definition -- represent those born between 1979 and 1994. Wanna know they actually respond to your email blasts and big Flash banners? Watch the video above. And if you happen to be shilling for Urban Outfitters, pat yourself on the back.... [Tags: cool hunters, coughs, email blasts, flash banners, millennials]

Paul Abrams: Creating a "Working Majority for Change": The Great American Heartland Initiative — In one of his last interviews prior to election day, Barack Obama said that he considered his biggest challenge as President would be creating a "working majority for change." Very wise words, reflecting his origins as a community organizer that taught him what was required to get things done. Tuesday's election was historic (See, "If Obama Wins: The First Person of Color to Govern Any White Majority Country, Ever", November 4, 2008). In purely electoral terms the Democratic Presidential candidate evened-up and slightly tipped states that had been Republican for decades: Indiana, North Carolina, Florida, Virginia, Nevada, Colorado. He beat... [Tags: american heartland, barack obama, brilliant campaign, bush administration, campaign team]

Anya Kamenetz: For the First Time In My Adult Life, I'm Proud of My Country — Last night was a truly novel experience. I was in a bar full of young people cheering, screaming, clapping and crying over our new president. My heart swelled with brand-new emotions--political emotions of pride, inspiration, patriotism and hope. I was in tears throughout his acceptance speech. Who is this President Obama? He spoke beautifully! He said things didn't just make sense, they were highly intelligent! He was magnanimous in victory! He invoked the greatest moments of America's history, and our most shining patriotic values! He credited the democratic process and the millions of voters throughout the country for his victory,... [Tags: acceptance speech, adult life, amazement, commentators, economic policies]

Paul Abrams: An Obama Victory Will Itself Reassert US Leadership: First Person of Color to Govern Any Country with a White Majority, Ever — If Barack Obama wins today, the world knows that he will be the first African-American president. In a country borne with the scourge of slavery, that struggled through a 100 years of nullification and interposition after the legal basis of slavery had been eliminated, the election of an African-American man to the presidency is an achievement for which no description is hyperbole: earthquake, transformational, monumental, whatever your pleasure. The chasm Obama will have leapt is enormous. Not only has the US never had a person of color as president, with the one exception of John F. Kennedy, the presidents have... [Tags: african american man, american president, anglo saxon, barack obama, brown v board of education]

With Election Day upon us, one segment of the U.S. population is under heavy scrutiny: the youth voters. Will this typically apathetic group of voters actually turn out at the polls? Will Gen Y show us that they're not just all talk? For obvious reasons, politically, the actions of this group of voters will have big impacts on today's election. But their actions (or inactions) will also have further impacts on the web and tech, as well. Sponsor Gen Y Is *So* Different Generation Y, also known as the millennials, are the young adults composed of the children of Boomers,... [Tags: alien creature, boomers, brand loyalty, business world, digital natives]

Are The Kids Are Voting? (And Why Web Users Should Care) — With Election Day upon us, one segment of the U.S. population is under heavy scrutiny: the youth voters. Will this typically apathetic group of voters actually turn out at the polls? Will Gen Y show us that they're not just all talk? For obvious reasons, politically, the actions of this group of voters will have big impacts on today's election. But their actions (or inactions) will also have further impacts on the web and tech, as well. Sponsor Gen Y Is *So* Different Generation Y, also known as the millennials, are the young adults composed of the children of Boomers,... [Tags: alien creature, boomers, brand loyalty, business world, digital natives]

Can't the 'We' campaigns just get along? — My schizophrenic generation, alternately called Gen Y, Echo Boomers, Millennials or Generation Me, might have finally settled upon a name for itself. Or at least, it's been given another one: Generation WE. That's the title of Eric Greenberg's new book, and his first promotional video for it, "Generation WE: The Movement Begins" (above), premiered last week and is well on its way to a million views. For a billionaire boomer still enamored with the potential power of youth action, Greenberg puts on a pretty stirring show. Despite the long running time (4:45), the video caused an unexpected stirring of... [Tags: action web, al gore, billionaire, campaigns, climate crisis]

Chris DeWolfe: The MySpace Election... and Beyond — In every election cycle, a key group of swing voters emerges as the most sought-after political prize for candidates fighting for the presidency. In the 1980s, it was blue-collar and working class "Reagan Democrats." Bill Clinton reached out to a generation of economically upscale and socially moderate suburban parents for his success. Then, soccer moms (2000) became security moms (2004) who became hockey moms. But with the emergence of the increasingly vital, active and influential online political community, it's clear that the candidate that wins the hearts and minds of the independent-minded "Millennials" (read: youth / new voters) -- and... [Tags: chris dewolfe, election cycle, eligible voters, hearts and minds, hockey moms]

The continually reforecast future of Online Ads. — Confusing post from eMarketer here - says that they are shortly to give their Online Ad forecasts another haircut (a mere 2 months from the last one), yet the piece talks of the situation not being bad for online marketers?. The numbers seem to be from the last haircut, not the impending one as well.. The piece does articulate Online Ads' advantages though: Marketers should rightly ask, “What is behind the bullish projections for online ad spending, especially when most traditional media are taking the financial equivalent of body blows?” The seven reasons are as follows: 1. The Internet is... [Tags: business prospects, cohorts, consumer behavior, conversations, emarketer]