mobile ads

mobile ads

The Accidental Mobile Ad Clicks

parislemon.com
The Accidental Mobile Ad Clicks: Allen Huang, a mobile display ad PM at Google: This is only the beginning. As devices continue to converge there will be new challenges in the fight against what many have called the 'fat finger' problem. But implementing confirmed clicks is an important step that...
The Accidental Mobile Ad Clicks

The One Question Facebook Has To Answer Today (FB)

www.businessinsider.com
It's early on the West Coast, but we'd believe that Facebook executives Sheryl Sandberg and Mark Zuckerberg are having a hard time sleeping. Facebook reports its third-quarter earnings this afternoon just after 4pm eastern. We'll have live, wall-to-wall coverage on the earnings, breaking out all interesting angles. It's a huge moment...
The One Question Facebook Has To Answer Today (FB)

New research shows smartphone growth is global

googleblog.blogspot.com
Last October, we launched Our Mobile Planet, a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them. Today, we're releasing new 2012 research data, and the findings are clear—smartphone adoption has gone global. Today, Australia, U.K., Sweden,...
New research shows smartphone growth is global

Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

techcrunch.com
Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with...
Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Facebook has totally changed the mobile ad industry, caused 180% spend spike in 2012

venturebeat.com
The mobile advertising industry has seen a huge boom in 2012 — and it’s almost entirely thanks to Facebook. As the year draws to a close, data from ad analysis firm eMarketer show the social network’s branching into mobile ads helped U.S. mobile ad spend jump from $1.45 billion...
Facebook has totally changed the mobile ad industry, caused 180% spend spike in 2012

Under pressure, Facebook to track app usage for mobile ads

gigaom.com
Under the gun to show that it can make big money in mobile, Facebook is reportedly planning to unveil a new product that will target ads based on the apps a consumer has on his phone. Citing people familiar with the plans, The Wall Street Journal said Friday that the recently...
Under pressure, Facebook to track app usage for mobile ads
Namo Media raises $1.9M to make non-annoying mobile ads
Fans turn to mobile devices for Olympic searches, says Google

MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"

pandodaily.com
There is a real problem with display ads. They make up a huge chunk of the digital ad industry but are hated by just about everyone and they work almost none of the time. Instead of building a better, non-banner ad, the industry has been waiting for ad dollars to...
MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"

BII REPORT: The Future of Mobile Advertising

www.businessinsider.com
Smartphones are rapidly becoming the most common device connected to the Internet. For the first time ever last year, smartphone sales passed PC sales. Now, everyone's attention is turning towards the future of mobile advertising. BI Intelligence has produced a comprehensive presentation on mobile advertising, looking closely at the growth of smartphones and...
BII REPORT: The Future of Mobile Advertising

The Morning Lowdown 2-6-12

paidcontent.org
Some of the stories people are talking about this morning: »  First legal streaming Super Bowl a success, but audience still denied the real show (TechCrunch) »  Facebook mobile ads developing: Sponsored stories coming “within weeks” (paidContent) »  After a year, tablet daily is a struggle (NYT) »  Elizabeth...
The Morning Lowdown 2-6-12

Facebook's puts mobile ad network on the back burner

news.cnet.com
The social network will halt selling mobile ads outside of Facebook. For now. [Read more]...
Facebook's puts mobile ad network on the back burner

Tumblr ads go mobile

www.pcworld.com
Animated GIFs, journal entries, cat photos, and now, more ads. Tumblr, in an effort to further boost its revenue, is rolling out ads into users' mobile feeds.The privately held social-networking and blogging site introduced sponsored posts to its desktop service less than a year ago. These ads have allowed...
Tumblr ads go mobile

Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

techcrunch.com
As mobile publishers and advertisers struggle to know more about the users who are seeing their ads, a Y Combinator-backed startup called Mth Sense is offering a new approach to the problem — it looks at consumers’ app usage data to create a profile of their demographics and interests. This...
Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

Here's How Much Facebook Is Expected To Make In Mobile Ad Revenue Per Quarter (FB)

www.businessinsider.com
Facebook could make $300 million per quarter from its mobile ads, according to a research note from J.P.Morgan analyst Doug Anmuth, and mobile revenue could eventually exceed that of its existing desktop revenues. Almost all of Facebook's ad revenue -- $872 million in Q1 2012 -- currently comes from its...
Here's How Much Facebook Is Expected To Make In Mobile Ad Revenue Per Quarter (FB)

Pulse Is Getting Ready To Make Money, Is Hiring Its First Sales Executive

techcrunch.com
Pulse, the popular free mobile news reader for iPhone, iPad and Android, could soon get ads. Until now, Pulse, which launched its first app in May 2010, was ad free and the company focused more on user acquisition than monetizing its service. A new job posting on Pulse’s site, however,...
Pulse Is Getting Ready To Make Money, Is Hiring Its First Sales Executive

Drawbridge aims to solve 'cross-device' ad targeting problems

www.guardian.co.uk
US startup decloaks from stealth mode armed with funding from Sequoia Capital and Kleiner PerkinsApple and Google may own their own mobile advertising networks – iAd and AdMob respectively – but there is still room for innovation in the mobile ads world from startups.The latest is Drawbridge, whose chief executive Kamakshi...
Drawbridge aims to solve 'cross-device' ad targeting problems

Mobile app news roundup: GREE, Google and iAd

www.insidemobileapps.com
GREE opens Osaka studio – GREE has announced it will be opening a new domestic development studio in Osaka. The studio is scheduled to open in March according to Andriasang. Angry Birds crossing the final frontier – Rovio has revealed the newest expansion to its hit Angry Bird Franchise —...
Mobile app news roundup: GREE, Google and iAd
BII REPORT: Inside The Massive Mobile Advertising Ecosystem
Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]
Funding Daily: Chugging towards change
MoPub's investors ante up another $12M in a bet on mobile ads

Location information to make mobile ads more valuable

news.cnet.com
App and advertising executives tell an audience at All Things D's mobile conference that location-based ads may finally pave the way for more money to be spent on mobile advertising. [Read more]...
Location information to make mobile ads more valuable

Rumor Has It This Googler Will Be Marissa Mayer's First Big Hire At Yahoo (GOOG, YHOO)

www.businessinsider.com
Four separate industry sources tell us they have heard that new Yahoo CEO Marissa Mayer's first big hire will be Henrique De Castro, Google's president of "Global Media, Mobile & Platforms." None of these sources know what De Castro's job will be, but one suggested his responsibilties will be "sales and...
Rumor Has It This Googler Will Be Marissa Mayer's First Big Hire At Yahoo (GOOG, YHOO)

Why Facebook is reining in commercial content as its IPO looms

venturebeat.com
Facebook rolled out its first mobile ads today, a crucial step for the social network’s business as users increasingly connect with Facebook through their phones and tablets. In the run-up to the company’s IPO, this was an area investors were giving particular scrutiny. The challenge of mobile advertising, especially...
Why Facebook is reining in commercial content as its IPO looms

Here's How Facebook Is Going To Rake It In With Mobile Ads For Games And Apps (FB)

www.businessinsider.com
Facebook is prepping new ads that will target mobile users based on the apps they have—and haven't—installed on their smartphones, the Wall Street Journal reports. But the Journal has made up a privacy scare story based on a fundamental misunderstanding of how Facebook apps and ads work. Also, it could...
Here's How Facebook Is Going To Rake It In With Mobile Ads For Games And Apps (FB)

How Facebook's New Mobile Ad Network Solves Zuckerberg's Biggest Problem (FB)

www.businessinsider.com
Yesterday, Facebook announced it was testing a new mobile ad network in which Facebook users will be shown ads on their mobile devices even when the user is not on Facebook. The obvious question is, why would Facebook build this network when its current mobile offering -- Sponsored Stories --...
How Facebook's New Mobile Ad Network Solves Zuckerberg's Biggest Problem (FB)

This Infographic Shows Why Everyone Needs A Little Help To Understand Mobile Marketing

www.businessinsider.com
Recently, we featured a chart from boutique investment bank Luma Partners that did a great job showing the complex process of getting mobile ads get from the marketer to the consumer.  BI Intelligence, a new research and analysis service focused on the mobile industry, can help you breakdown these complexities and stay...
This Infographic Shows Why Everyone Needs A Little Help To Understand Mobile Marketing

This week's headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between Nov. 19 and Nov. 24. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, Nov. 19 Present and share with SlideShark GREE to shut down OpenFeint on December 14 Hill Climb Racing, Black...
This week's headlines from across Inside Network

India’s leading operator Bharti Airtel unveils mobile advertising service

thenextweb.com
Indian operator Bharti Airtel has followed up its recent deal with Qualcomm that strengthens its 4G mobile service plans, with a move into the mobile advertising space, the Times of India reports. The carrier, which saw growth from April take it to 183.3 million subscribers, unveiled its m-Advertising platform, which it says...
India’s leading operator Bharti Airtel unveils mobile advertising service
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