mobile advertising

mobile advertising

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained
2013 will separate the strong from weak in mobile commerce

Opera: iOS regains top spot for ad network traffic Q1 2013, remains most lucrative platform

thenextweb.com
Opera has released its latest State of Mobile Advertising report which sees iOS regain its position as the top mobile platform based on advertising impressions, after Android took the crown during its previous report for the fourth quarter of 2012. The leap-frogging between the two rival operating systems demonstrates how...
Opera: iOS regains top spot for ad network traffic Q1 2013, remains most lucrative platform

Pew's State Of The News Media Report: Print Ads Down $1.5 Billion; Digital Up 3%

www.fastcompany.com
One big bright spot: Mobile advertising grew 80% to a total of $2.6 billion. Pew's annual State Of The News Media report is out. It reveals an industry in semi-crisis as it confronts a tech-savvy audience that's changing how it accesses news, and ever declining print revenues. Advertisements in...
Pew's State Of The News Media Report: Print Ads Down $1.5 Billion; Digital Up 3%

Pandora's Mobile Ad Business Has Almost Doubled In Size (P)

www.businessinsider.com
Pandora, the music streaming service, increased its mobile ad revenue by 86% to $60 million in its fiscal Q2 2013. Total revenues were $101 million -- meaning the company now makes a solid majority of its ad revenues from mobile devices. That makes Pandora a HUGE player in the mobile...
Pandora's Mobile Ad Business Has Almost Doubled In Size (P)

Why Hollywood Needs To Make TV More Tweetable [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: The more people are tweeting about a show, the higher its ratings are, says Nielsen. A study shows that for the 18-34 age bracket, a 4.2 percent increase in Tweets means a 1% ratings rise -- and that's for a...
Why Hollywood Needs To Make TV More Tweetable [THE BRIEF]

Facebook has totally changed the mobile ad industry, caused 180% spend spike in 2012

venturebeat.com
The mobile advertising industry has seen a huge boom in 2012 — and it’s almost entirely thanks to Facebook. As the year draws to a close, data from ad analysis firm eMarketer show the social network’s branching into mobile ads helped U.S. mobile ad spend jump from $1.45 billion...
Facebook has totally changed the mobile ad industry, caused 180% spend spike in 2012

LifeStreet Media pays developers more than $125 million in ad revenues

www.insidemobileapps.com
Advertising technology company LifeStreet Media today announced its mobile advertising revenue is growing at an annualized rate in excess of 250 percent, and that to date it has has paid out more than $125 million in ad revenues to publishers and developers. LifeStreet also reported that it has driven...
LifeStreet Media pays developers more than $125 million in ad revenues
Bill Gross' UberMedia launches UberAds, using social and location data to better target on mobile
How Real-Time Bidding Could Save Mobile Advertising

Under pressure, Facebook to track app usage for mobile ads

gigaom.com
Under the gun to show that it can make big money in mobile, Facebook is reportedly planning to unveil a new product that will target ads based on the apps a consumer has on his phone. Citing people familiar with the plans, The Wall Street Journal said Friday that the recently...
Under pressure, Facebook to track app usage for mobile ads

These Are The Sectors Leading The Way In Mobile Commerce

www.businessinsider.com
Capturing the mobile consumer will likely be the secret to success for many businesses in the coming years. But the question is how? We talked to some of the top mobile ad buyers and sellers at our Mobile Advertising Conference in this summer to find out what they think is...
These Are The Sectors Leading The Way In Mobile Commerce

MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"

pandodaily.com
There is a real problem with display ads. They make up a huge chunk of the digital ad industry but are hated by just about everyone and they work almost none of the time. Instead of building a better, non-banner ad, the industry has been waiting for ad dollars to...
MoPub Wrangles Fresh Capital and Agency Hire to "Get Mobile Ads Right"

BII REPORT: The Future of Mobile Advertising

www.businessinsider.com
Smartphones are rapidly becoming the most common device connected to the Internet. For the first time ever last year, smartphone sales passed PC sales. Now, everyone's attention is turning towards the future of mobile advertising. BI Intelligence has produced a comprehensive presentation on mobile advertising, looking closely at the growth of smartphones and...
BII REPORT: The Future of Mobile Advertising
Mobile revenue shines as Facebook's earnings beat Wall Street estimates

Former iAd exec Lars Albright on why his new company beats Apple’s ad platform

9to5mac.com
Last year there were reports that former director of publisher partnerships at Apple’s iAd business and co-founder of Quattro Wireless (which Apple acquired in 2009 for $275m) was leaving to start a new reward-based ad company called SessionM. Lars Albright is one of many iAd execs that have recently left...
Former iAd exec Lars Albright on why his new company beats Apple’s ad platform

eBay to Stop Advertising Inside Mobile Apps: "It's Not Worth It."

allthingsd.com
eBay is ecstatic about mobile, just not mobile advertising. Devin Wenig, eBay’s president of global marketplaces, said in an interview that the company will stop running mobile ads next year inside of its applications. “We aren’t happy with the user experience and we don’t need the money,” he said. This...
eBay to Stop Advertising Inside Mobile Apps: "It's Not Worth It."

iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire

appleinsider.com
A month after hitting store shelves, Apple's iPad mini is showing 28 percent growth in ad impressions per day, beating the performance of last year's hot-selling Amazon Kindle Fire, says one mobile advertising firm....
iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire

Nuance launches 'Voice Ads' platform to bring a Siri-like experience to mobile advertising

9to5mac.com
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...
Nuance launches 'Voice Ads' platform to bring a Siri-like experience to mobile advertising

This week's headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between July 9 and 14. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, July 9 Nexon’s MapleStory returns to mobile with MapleStory Live Chartboost and TinyCo lure Kindle Fire devs with up to...
This week's headlines from across Inside Network
Unified launches new platform features to better track earned media value from social advertising
BII REPORT: Inside The Massive Mobile Advertising Ecosystem
Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]

Facebook beats analyst expectations, reports $1.58 billion in Q4 revenue

gigaom.com
Facebook announced $1.58 billion in revenue Wednesday for the company’s fourth quarter, beating analyst estimates of $1.53 billion. Overall, the company reported $5.09 billion in revenue for 2012, compared to $3.71 billion for 2011, when the company was not yet public. The company saw fourth-quarter earnings of $0.17 per share excluding one-time charges, compared to...
Facebook beats analyst expectations, reports $1.58 billion in Q4 revenue

Nominate The Most Creative People In Mobile Advertising

www.businessinsider.com
We want to know, who are the most creative people in mobile advertising? You tell us. Nominees can be people who have created innovative tablet ads, new ways to approach mobile ad display, changed the face of in-game ads, or found novel uses for SMS and QR codes. We will...
Nominate The Most Creative People In Mobile Advertising

Location information to make mobile ads more valuable

news.cnet.com
App and advertising executives tell an audience at All Things D's mobile conference that location-based ads may finally pave the way for more money to be spent on mobile advertising. [Read more]...
Location information to make mobile ads more valuable

How iPhone 5 Might Rescue Apple's Torpid Mobile Ad Business (AAPL)

www.businessinsider.com
The launch of Apple's iPhone 5 today might inject some new life into Apple's mobile ad business, iAd, because its new screen is bigger. Apple's domination of the phone and tablet mobile space tends to overshadow its failure to generate significant revenues from mobile advertising. Google, Pandora, Twitter, Millennial Media...
How iPhone 5 Might Rescue Apple's Torpid Mobile Ad Business (AAPL)

Mobile advertising company Mojiva lands $7 million in fresh funding

thenextweb.com
On the heels of debuting a tablet-only ad network, mobile advertising company Mojiva Inc. has raised $7 million in fresh funding. The financing round was revealed in a regulatory filing yesterday and follows a $25 million Series C round secured in July 2011. The company’s two main solutions are mobile...
Mobile advertising company Mojiva lands $7 million in fresh funding

KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

techcrunch.com
Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the KakaoTalk cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn, to the messaging app. IGAWorks will also provide adPOPcorn to game developers whose products integrate with KakaoTalk....
KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

What a Successful Facebook Mobile Strategy May Look Like

www.readwriteweb.com
Even Mark Zuckerberg concedes that the biggest challenge on Facebook's plate is developing a viable mobile strategy. The question is: How? In recent announcements, the company has shown that it's thinking hard about the answer. Here are some things Facebook's mobile engineers should consider. The problem is devilish: Moving Facebook to smartphones...
What a Successful Facebook Mobile Strategy May Look Like
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