mobile campaign

mobile campaign

How CNN's Facebook Election Tool Spreads Misinformation

www.readwriteweb.com
As election season nears, more and more people are discussing the candidates and their positions online. Facebook and CNN want to be at the center of that conversation - but they have a long way to go if they really want to add to the debate. The two organizations announced...
How CNN's Facebook Election Tool Spreads Misinformation

Your iPhone wants you to buy a box of crackers

tech.fortune.cnn.com
Mondelez International, the company formerly known as Kraft Foods, is betting it can use mobile phones to drive sales of snacks. By Jennifer Alsever, contributor FORTUNE -- Could your iPhone prompt you to buy a box of Ritz Crackers? Mondelez International (MDLZ), the company formerly known as Kraft Foods, is...
Your iPhone wants you to buy a box of crackers

Will mobile campaign donations be a game-changer for politicians? (Digital Trends)

old.news.yahoo.com
Digital Trends - Detailed by reports from both the campaigns of President Barack Obama and Republican challenger Mitt Romney, Square’s mobile payments hardware is being rolled out to collect campaign donations. Fundraisers are being outfitted with the small, plastic credit card reader which can be used with the iPhone, 3G iPad...
Will mobile campaign donations be a game-changer for politicians? (Digital Trends)

New T-Mobile campaign responds to AT&T attack ads: 'Can you see the beads of sweat?'

www.theverge.com
As Microsoft wraps up its anti-Google TV commercials, a new advertising war is heating up — this one between first-tier carrier AT&T and smaller competitor T-Mobile, which is looking to peel off customers by moving away from two-year contracts. Last week, AT&T went after T-Mobile's download speeds and network...
New T-Mobile campaign responds to AT&T attack ads: 'Can you see the beads of sweat?'
Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting Out Of Beta

Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors

techcrunch.com
Moolah Media may be focused on performance-based mobile ads, but it isn’t ignoring the display advertising side of things — today it’s announcing a display network of its own. CEO Shawn Scheuer says a display network has always been on the company’s roadmap. By opening up more inventory, this is...
Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors

Presidential candidates' mobile websites ripped for poor performance

www.computerworld.com
Despite pronouncements that they are pro-technology, all of the U.S. presidential candidates have made fairly feeble attempts at building mobile campaign websites....
Presidential candidates' mobile websites ripped for poor performance

Steve Jobs helped hatch Obama's mobile campaign for reelection

www.appleinsider.com
Before he passed away late last year, Apple Chief Executive Steve Jobs provided President Barack Obama's campaign manager with advice on how to capitalize on mobile technology and social networks during their reelection campaign....
Steve Jobs helped hatch Obama's mobile campaign for reelection

Presidential candidates' mobile websites still works in progress

www.computerworld.com
Despite pronouncements that they are pro-technology, all of the U.S. presidential candidates have made fairly feeble attempts at building mobile campaign websites....
Presidential candidates' mobile websites still works in progress

R/GA's Nick Law On What Works And What Doesn't In Digital Advertising

www.businessinsider.com
Nick Law, R/GA's North America evp/chief creative officer, has just been named the first-ever judging chair of IAB International's Mixx Awards, which recognizes the best of the best in digital advertising. Before he wades through hoards of submissions combining creativity and digital results Law told us what works and what...
R/GA's Nick Law On What Works And What Doesn't In Digital Advertising

A Cannes Juror Tells Us Who's Nailing It At The First-Ever Mobile Lion Awards

www.businessinsider.com
Tribal DDB CEO Paul Gunning, who is on the first Mobile Lion ad award jury at the Cannes ad festival (June 17 - 23) tells us that automakers are the clients who are really taking creativity to new heights, especially on tablet devices like the iPad. Cannes has received "thousands"...
A Cannes Juror Tells Us Who's Nailing It At The First-Ever Mobile Lion Awards
'Smoked by Windows Phone' claims 98 percent success rate worldwide
New T-Mobile Campaign Ditches Carly Foulkes, The Company's Beloved 'Girl In Pink'

Carly Foulkes vs. Chris Pirillo: T-Mobile tries a new type of advertising campaign

www.geekwire.com
Carly Foulkes has been the public face of T-Mobile for a few years now, but the motorcycle-riding Carly is now getting a little competition in the form of Seattle uber geek and video blogger Chris Pirillo. Carly Foulkes Pirillo, who has run the site LockerGnome since 1996, is the star...
Carly Foulkes vs. Chris Pirillo: T-Mobile tries a new type of advertising campaign

Presidential Campaign Mobile Websites Lack Savvy

www.pcworld.com
All of the U.S. presidential candidates say they're pro-tech, but their mobile campaign sites don't support that campaign promise....
Presidential Campaign Mobile Websites Lack Savvy

Naningans: Mobile app climbs from No. 253 to No. 5 in the Apple App Store in 10 days with Facebook mobile app install ads

www.insidemobileapps.com
Facebook advertising company Naningans ran a Facebook mobile campaign for an ecommerce app developer during the holidays, moving the app’s rank in the Apple Store from the mid-200s to the top 10 in its category, with the use of Facebook’s mobile app install ads. Within a 10-day campaign period leading...
Naningans: Mobile app climbs from No. 253 to No. 5 in the Apple App Store in 10 days with Facebook mobile app install ads

Case study: Facebook mobile install ads take app from No. 253 to No. 5 in App Store

www.insidefacebook.com
Facebook advertising company Naningans ran a Facebook mobile campaign for an e-commerce app developer during the holidays, moving the app’s rank in the Apple Store from the mid-200s to the top 10 in its category, with the use of Facebook’s mobile app install ads. Within a 10-day campaign period leading...
Case study: Facebook mobile install ads take app from No. 253 to No. 5 in App Store
BII MOBILE INSIGHTS: Mobile Advertising's Year In Review
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