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mopub

MoPub Drops Its Price For Ad Network Mediation To Zero

techcrunch.com
It’s the one-year anniversary of MoPub‘s marketplace for real-time bidding on mobile ads, and the company is celebrating by eliminating the cost for publishers to participate. CEO Jim Payne told me that the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said...
MoPub Drops Its Price For Ad Network Mediation To Zero
30 billion ads say iPad now more popular for mobile marketers than iPhone

MoPub snags ex-AdMob exec Herman Yang after growing its ad impressions 1,400%

thenextweb.com
MoPub, a company that provides an advertising solution for mobile applications, has picked up Herman Yang to be its Vice President of Product. Yang is a notable hire, as he worked at AdMob in the past, which matters as MoPub was in large part founded by AdMob empolyees. According to the...
MoPub snags ex-AdMob exec Herman Yang after growing its ad impressions 1,400%

Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

techcrunch.com
MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding, which the company says will be used for hiring and international expansion, putting folks on the ground in Europe, Japan, Korea, and elsewhere in the Asia-Pacific region....
Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

Boot up: US smartphone trends, Galaxy Note 8 reviewed, Asha not brimful, and more

www.guardian.co.uk
Plus Apple's mobile ad advantage, how a school used Android tablets, why LinkedIn dumped HTML5 for native, and moreA burst of 8 links for you to chew over, as picked by the Technology teamUS smart sales >> Benedict EvansFirst, Android isn't really growing at all in the USA, at least...
Boot up: US smartphone trends, Galaxy Note 8 reviewed, Asha not brimful, and more

Google Maps said to drive 29 percent iOS 6 adoption spike

www.electronista.com
Google Maps recent arrival on iOS 6 may have led to a significant number of users upgrading to that version of iOS. This according to ad network MoPub, which saw iOS 6 adoption jump 29 percent in the five days following the release of the new version of Google Maps....
Google Maps said to drive 29 percent iOS 6 adoption spike
Orange gives Lookout Mobile a French kiss (of investment)

Millennial amends S-1: Now reaches 300 million users, target share price upped to $11-$13

www.insidemobileapps.com
Mobile ad company Millennial Media amended its S-1 today, revealing new information about its reach and increasing the target price range for the shares offered in its upcoming IPO to $11 to $13, up from the original target of $9 to $11. According to the amended filing, Millennial processed 45 billion impressions...
Millennial amends S-1: Now reaches 300 million users, target share price upped to $11-$13
Mobile Ad Spend Going To iOS

This week's headlines from across Inside Network

www.insidemobileapps.com
A roundup of all the news Inside Network brought you between July 30 and August 4. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, July 30 Classic competitive multiplayer returns in Spy vs Spy Ouya to stream games with OnLive London 2012, NBC...
This week's headlines from across Inside Network

This week's headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between July 30 and August 4. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, July 30 Classic competitive multiplayer returns in Spy vs Spy Ouya to stream games with OnLive London 2012, NBC...
This week's headlines from across Inside Network

Ask A VC: Accel Partners' Rich Wong On Whether You Can Build A Great Tech Company Outside Silicon Valley

techcrunch.com
This week, we hosted Accel Partners’ Rich Wong in the studio for our Ask A VC show. Wong, who has invested in Angry Birds (Rovio), Lookout, Atlassian, MoPub, talked about where he sees the next wave of disruption in mobile technologies. He believes mobile security is a huge opportunity...
Ask A VC: Accel Partners' Rich Wong On Whether You Can Build A Great Tech Company Outside Silicon Valley

Mobile startups: Get noticed!

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Are you a mobile-based startup? Here’s your chance to break through. Sign for the MobileBeat 2013 Innovation Showdown — one of the highlights of our 6th annual event on the the future of mobile — and you may get the opportunity showcase...
Mobile startups: Get noticed!

iOS 6 Adoption Up 29% After Google Maps Hits App Store

www.macrumors.com
Google Maps was released for iOS on December 12, and in the five days after it hit the App Store, ad management platform MoPub noticed a 29 percent increase in unique iOS 6 users. The data from MoPub, which supports 12,000 apps and monitors 1 billion ad impressions daily, suggests...
iOS 6 Adoption Up 29% After Google Maps Hits App Store

This week’s headlines from across Inside Network

www.insidefacebook.com
A roundup of all the news Inside Network brought you between April 23 and 28. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, April 23 Emerging free iOS apps: Deer Hunter Reloaded, Kingdom Age Conquer medieval Japan with Total War Battles Facebook updates...
This week’s headlines from across Inside Network
MoPub: Without UDIDs mobile ad prices could plummet by 24%

iPad Becomes Advertisers' Best Friend

techcrunch.com
Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub’s Q4 2013...
iPad Becomes Advertisers' Best Friend
MoPub Launches A “Buy It Now” Private Marketplace For Mobile Advertisers

MoPub says 3/4 of mobile ad spending went to iOS devices during Q1

gigaom.com
Android may be the most used mobile operating system, but to get their ads in front of their preferred customers, advertisers are continuing to rely heavily on iOS devices. According to the Mobile Advertising Marketplace report published by MoPub on Thursday, 75 percent of spending on mobile advertising during the first...
MoPub says 3/4 of mobile ad spending went to iOS devices during Q1

MoPub sees significant growth, hires AdMob's Herman Yang

www.insidemobileapps.com
Ad management service provider MoPub today announced former AdMob senior manager Herman Yang will join MoPub as vice president of product. MoPub’s CEO Jim Payne and Herman Yang previously worked together at AdMob. MoPub allows publishers to sell their advertising inventory while being able to control the type of ads...
MoPub sees significant growth, hires AdMob's Herman Yang
MoPub's investors ante up another $12M in a bet on mobile ads

Unity adds monetization and publishing services to its Asset Store

www.insidemobileapps.com
Multi-platform engine and tools developer Unity today announced the debut of Asset Store: Online Services, a marketplace where game developers can integrate monetization and publishing services from companies like InMobi, inneractive and Xsolla. For the last two years, the Unity Asset Store has allowed developers to buy and sell...
Unity adds monetization and publishing services to its Asset Store

Millennial’s Media’s shares hit $25, but dip on second day of trading

www.insidemobileapps.com
Mobile ad company Millennial Media shares lost some of yesterday’s blockbuster momentum, dropping 8.2 percent to $22.90 in early trading this morning. The company’s shares, which trade under the MM symbol on the New York Stock Exchange, debuted on the market yesterday at $13. However, the first trade of the day...
Millennial’s Media’s shares hit $25, but dip on second day of trading
Chitika: iOS 6 Spike Likely Due To iPhone In China, Not Google Maps, As U.S. Growth Remains Flat
Without UDID, developers stand to lose 24 percent ad revenue

How Google Maps may have actually helped Apple

gigaom.com
Apple may be “seething” over the joyous reaction to Google Maps’ return to iOS, but there also may be reason for Apple to be grudgingly thankful. According to one ad exchange, the number of iPhone, iPad and iPod touch users upgrading their software to the latest version of iOS has...
How Google Maps may have actually helped Apple

Mobile app news roundup: 46 million iOS apps a day, 300 million Fruit Ninjas and 100,000 Angry Birds credit cards

www.insidemobileapps.com
Meeker: 46 million apps downloaded on iOS every day — About 46 million apps are downloaded from Apple’s iTunes App Store every day, according to Kleiner Perkins Caufield and Byers partner Mary Meeker. Meeker revealed the information during this week’s D 10 Conference. Pre-paid iPhone coming — Apple has given Cricket...
Mobile app news roundup: 46 million iOS apps a day, 300 million Fruit Ninjas and 100,000 Angry Birds credit cards
BII MOBILE INSIGHTS: Is Mobile Finally Closing The Gap On Desktop Ad Rates?

Mobile Ad Exchange MoPub Says It Reached A $100M Revenue Run Rate In May

techcrunch.com
MoPub, a startup that helps mobile app publishers run advertising from multiple sources (such as ad networks, direct sales and cross-promotion), says that it reached a $100 million revenue run rate this month. MoPub is now conducting 2 billion ad auctions each day and reaching more than 550 million unique...
Mobile Ad Exchange MoPub Says It Reached A $100M Revenue Run Rate In May

Lookout Debuts Ad Network Detector For Mobile Apps on Android

techcrunch.com
Ever wonder what ad networks your mobile apps are running? Today, Lookout, a company that offers security services for a number of smartphone platforms, is releasing a new, free Android app that aims to provide transparency into ad networks to help you understand what’s happening on your phone – from...
Lookout Debuts Ad Network Detector For Mobile Apps on Android
× Just a test of the new info bar. What do you think?