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Pew's State Of The News Media Report: Print Ads Down $1.5 Billion; Digital Up 3%

www.fastcompany.com
One big bright spot: Mobile advertising grew 80% to a total of $2.6 billion. Pew's annual State Of The News Media report is out. It reveals an industry in semi-crisis as it confronts a tech-savvy audience that's changing how it accesses news, and ever declining print revenues. Advertisements in...
Pew's State Of The News Media Report: Print Ads Down $1.5 Billion; Digital Up 3%
Facebook Counted 43M Grammy-Related Likes, Comments -- Oh, And 26M Related To Super Bowl Ads Last Week
Who owns the hashtag? (It isn't Twitter)

Super Bowl Ad-Related Hashtags Were Used 300K Times On Sunday, Up 273 Percent

techcrunch.com
Going into the Super Bowl, folks who care about such things probably knew it was not just going to be the Most Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity...
Super Bowl Ad-Related Hashtags Were Used 300K Times On Sunday, Up 273 Percent

Pontiflex now counts 100 million opt-in signups for its mobile ads

www.insidemobileapps.com
Mobile advertising platform Pontiflex announced today it has driven more than 100 million opt-in signups for advertisers through its Signup Ads and location-based AdLeads platforms. The company’s Signup Ads work much like one would expect them to — users are shown an ad inside a mobile app, and can sign...
Pontiflex now counts 100 million opt-in signups for its mobile ads
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