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new advertising

Ashton Kutcher Dons Brownface In Racist Pop Chips Ad, Anil Dash Offers Advice On How to Fix the Problem

www.betabeat.com
Mr. Kutcher Prolific tech investor Ashton Kutcher made a major flub in his new advertising campaign for Pop Chips out today, although you wouldn't know it by reading the industry press. Thankfully, Anil Dash was there to call it like he sees it, as Mr. Dash is wont to do....
Ashton Kutcher Dons Brownface In Racist Pop Chips Ad, Anil Dash Offers Advice On How to Fix the Problem
Cypress debuts ad platform for Xbox Live video apps

Foursquare Keen To Sell Data For Targeted Ads On Other Platforms

thenextweb.com
Foursquare is building a new advertising product that will leverage users’ check-in data and sell it to other businesses to help create targeted ads on external platforms, according to a report by Ad Age. The article refers to “executives familiar with the situation,” but warns that the new platform is...
Foursquare Keen To Sell Data For Targeted Ads On Other Platforms

Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls

marketingland.com
Microsoft Advertising is rolling out what it calls a “Conversation Ad” for Skype — a 300×250 medium rectangle that sits in the Windows version of the client when a non-paying user is on a call. It’s the first new advertising format since the company bought Skype for... Please visit Marketing...
Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls

Content and commerce collide in Grazia's iPad edition

paidcontent.org
One of the great emerging prospects in digital media is the fusion of content publishing and ecommerce. The likes of ASOS, BirchBox and Telegraph Fashion have been marrying the two for a couple of years. Now women’s weekly magazine Grazia is the latest to try profiting from the collision. The...
Content and commerce collide in Grazia's iPad edition

Facebook countersues Mitel over patents

www.insidefacebook.com
Facebook has filed a countersuit claiming Canadian telecommunications company Mitel Networks is infringing on patents it now owns, The Next Web reports. The social network alleges that Mitel infringes on its patents for a “telephone status notification system” and “user definable on-line co-user lists.” These are both patents that Facebook bought from...
Facebook countersues Mitel over patents
Drawbridge comes out of stealth with targeted mobile ads
Will Instagram's New Advertising Policy Yield an Exodus of Celebs?

Microsoft to hire graffiti artists for digital Windows 8 ads

thenextweb.com
Hey, it’s Friday. Here’s whats up: Microsoft, perhaps looking for a bit of spice in its advertising curry, intends to hire graffiti artists to create digital ads for its forthcoming Windows 8 operating system. The following quote from Microsoft, via Mary Jo Foley over at ZDNet, lays bare the strategy: With the...
Microsoft to hire graffiti artists for digital Windows 8 ads

Facebook updates Offers with new barcode and advertising features to push more deals into user News Feeds

thenextweb.com
Looking to make its Offers platform more relevant for people and give business more control over deals, Facebook has today updated its Offers product to include barcode scanning and new advertising options. Facebook’s two new features have been rolled out as a result of early feedback on its Offers platform...
Facebook updates Offers with new barcode and advertising features to push more deals into user News Feeds

The State and Future of Twitter 2010: Part Two

www.briansolis.com
The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After...
The State and Future of Twitter 2010: Part Two

New T-Mobile campaign responds to AT&T attack ads: 'Can you see the beads of sweat?'

www.theverge.com
As Microsoft wraps up its anti-Google TV commercials, a new advertising war is heating up — this one between first-tier carrier AT&T and smaller competitor T-Mobile, which is looking to peel off customers by moving away from two-year contracts. Last week, AT&T went after T-Mobile's download speeds and network...
New T-Mobile campaign responds to AT&T attack ads: 'Can you see the beads of sweat?'

Tennis Champ Agassi Gives Yahoo Sales Troops a Pep Talk

allthingsd.com
Yahoo COO Henrique De Castro has been holding a globals sales conference in Las Vegas this week, bringing together the large group of employees at the Silicon Valley Internet giant who are in charge of a big chunk of its revenue. While it’s a lot of talking by top execs...
Tennis Champ Agassi Gives Yahoo Sales Troops a Pep Talk

What Does Twitters New Advertising Announcement Mean? - http://bit.ly/9nC6Kq

www.shoemoney.com
What Does Twitters New Advertising Announcement Mean? - http://bit.ly/9nC6Kq

Twitter’s Not-So-Secret Monetization Plan About To Launch

www.socialtimes.com
Twitter has been rumored to be launching a new ad network for the site for some time now, yet the company confirmed with CNBC that the service will launch soon. We’d assume that this means the company will make the official announcement at the Chirp developer conference on April 14th....
Twitter’s Not-So-Secret Monetization Plan About To Launch

Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules

techcrunch.com
New advertising rules may have lifted a major barrier to Facebook’s long-held desire of signing up children under 13 years of age. The Federal Trade Communication revised the Children’s Online Privacy Protection Act (COPPA) to exclude parental consent from ads that are based on behavior, rather than personal information. So-called...
Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules

Gamification Startup SessionM Raises $20M Led by Charles River Ventures

techcrunch.com
SessionM, a startup led by Quattro Wireless co-founder Lars ALbright, just announced that it has raised $20 million in a Series B round of funding. The round was led by Charles River Ventures, with participation from past investors Highland Capital Partners and Kleiner Perkins Caufield & Byers. CRV partner Jon...
Gamification Startup SessionM Raises $20M Led by Charles River Ventures
T-Mobile's Carly trades dresses for a Ducati in company-wide 'brand refresh'

Facebook's new advertising flow could help attract small businesses

www.insidefacebook.com
Facebook wants to simplify advertising and place the focus on the objective, not the method. The company announced Thursday that it is turning its advertising model around and going from 27 types of ad units to less than half of that, making the goal of the ad the first thing...
Facebook's new advertising flow could help attract small businesses
Gaming Monetization Startup Playhaven Nabs Rovio's SVP of Brand Marketing Ville Heijari
Apple Launches New 'Why You'll Love an iPhone' Web Campaign
Mogreet claims that MMS ads are 230 times more effective than in-app ads
Aereo brings its streaming TV service to 3 more states, launches ad blitz

W3i rebrands as NativeX, launches new advertising platform

www.insidemobileapps.com
Monetization and user acquisition provider W3i today announced that it has rebranded the company, changing its name to NativeX. The company’s name change comes alongside its other announcement, pivoting the business to providing native ad units for its customers, a form of in-app advertising where publishers can integrate ads into...
W3i rebrands as NativeX, launches new advertising platform

Facebook ads could become videos soon, with 15 second commercials invading your News Feed

thenextweb.com
Facebook could be adding a new advertising format to its arsenal soon, according to AdAge. Based on what the publication has heard from “several industry executives”, the social network could be bringing video ads to its 1 billion users within the “first half of next year” to generate more revenue....
Facebook ads could become videos soon, with 15 second commercials invading your News Feed

Twitter opens up interest-based ad feature

www.computerworld.com
Twitter will allow advertisers to target users based on their interests following a successful test of a new advertising feature, the company said on Thursday....
Twitter opens up interest-based ad feature
T-Mobile gives up on 'America's largest 4G network' claims in ads

Apple tells developers it will stop accepting apps that access UDIDs on May 1

9to5mac.com
Apple has informed developers that it will begin officially rejecting newly submitted and updated applications that access the iOS device UDID. Apple says that this new policy will begin on May 1st. With iOS 6, Apple began offering developers a new Advertising Identifier system that replicates the use of UDIDs...
Apple tells developers it will stop accepting apps that access UDIDs on May 1

Google Tries To Kill Yelp, Offers More Tools For Local Businesses (GOOG)

www.businessinsider.com
Google couldn't buy Yelp. So it's going to kill it by making its local business pages amazing.  The company announced more tools today for local businesses to have a stronger presence on Google and Google Maps. In a blog post, John Hanke, VP Google Maps, says "One out of five...
Google Tries To Kill Yelp, Offers More Tools For Local Businesses (GOOG)
TuneIn grabs $16M from General Catalyst, Google Ventures, others to dominate radio apps
× Just a test of the new info bar. What do you think?