Brand New on the new Bell Canada logo —

Brand New takes a gander at the new Bell Canada logo and are impressed despite themselves, noting there's "something onomatopoetic about it — I can hear a bell ringing when I look at the mark." (The company is known in Canada as simply "Bell".) I have to say I like it, too. It's got a snappy weirdness that works despite the dangling "e". And when given the squint test, the parallel "ll" in lower-case somehow evoke IBM more than Dell, which seems apropos for a monolithic telecom. The ad campaign going along with it is nice, too. (I'm a...
[Tags: ad campaign, bell canada, bell ringing, canada logo, dell]