Just two months after starting a flame war of sorts over whether it would acquire or go into competition with companies that were just “filling holes” in its service, Twitter is finally moving to fill one of the biggest holes the social network has had since it launched: the lack of a built-in link shortener. A post on the Twitter blog explains how the company has been shortening links in direct messages since March, in part to provide more security against phishing attempts — and will soon roll out the use of the t.co link shortener as a “wrapper” for all links.
The term “wrapper” means that every link that passes through Twitter will be shortened via the t.co system — and not just long links, but even links that have already been shortened by some other method, such as a competing service like Bit.ly or a white-label version such as the New York Times custom shortener. These links will still appear to users in the same way, but they will be shortened via t.co as they make their way through the Twitter system. When it comes to long links, Twitter hasn’t decided yet what they will look like exactly, as staffer Sean Garrett explains in the blog post:
A really long link such as http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t.co/DRo0trj for display on SMS, but it could be displayed to web or application users as amazon.com/Delivering- or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you.
Garrett also explained that t.co links will be a maximum of 20 characters, so once the feature is rolled out to all users, links added to tweets will only use up 20 characters, regardless of their actual size.
The immediate response from many observers was to see the new feature as a Bit.ly killer, and it is clearly competition for that service, which was one of a number of link shorteners that sprang up to fill the void when Twitter first launched. But Bit.ly has moved on from its reliance on Twitter, as Betaworks founder John Borthwick described in a recent blog post. In any case, it’s clear that the real point of Twitter’s new feature isn’t to kill Bit.ly or any other service, but to accumulate data about the links that are shared on the network. As the Twitter blog post describes it:
Routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm—the way we determine if a Tweet is relevant and interesting to users. We are also looking to provide services that make use of this data, an example would be analytics within our eventual commercial accounts service.
As Bit.ly understood long before Twitter did (or before Twitter did anything about it), the data underlying the links that are shared by users is far more important than the simple act of shortening a link. The analytical data that could emerge from seeing everything that is shared in tens of millions of tweets every day could produce an incredibly valuable storehouse of information about what stories or websites or content is getting the most activity, in real time. It’s about time the service started paying attention to it.
Related content from GigaOM Pro (sub req’d): Lessons From Twitter: How to Play Nice With Ecosystem Partners
Post and thumbnail photos courtesy of Flickr user Max Klingensmith

WWDC Connection Problems Cause Demo Fail is a post from Chris Pirillo
During Steve Jobs’ keynote speech at WWDC yesterday, he experienced several technical difficulties. At one point, he attempted to open the New York Times app only to have Safari refuse. The Apple CEO remained calm and cracked jokes about this “never happening.” Some time later, it was revealed that there were more than 570 Wi-Fi base stations operating in the massive room. With every person present connecting to the Internet in some fashion, the presentation couldn’t proceed as planned.
Jobs asked everyone to close laptops and turn off phones and other devices so that they could see the demonstrations he had planned. The audience clapped their approval and some began powering down. Steve told participants that they should police each other and make sure everyone in the room complied. It’s quite clear that many kept right on blogging/tweeting/recording from all of the live feeds still running on the Internet at the time.
CNET captured this video which shows the connection failure drama in its entirety. Many jabs have been taken at Apple and Jobs for this little gaffe. I caution all of you who are jeering to think about any and every conference you have attended. Are you telling me that you have never experienced a glitch like this? It happens all of the time. No conference center (or network) can control things beautifully 100% of the time.
Steve handled the situation with humor and by keeping his cool. I’ve seen other presenters fall apart at the seams over far less.

How is it that a leading newspaper with a global reach doesn’t get it. I mean here we have the New York Times competing with all the other big brand papers to establish a foothold on the Web and yet when an iPad app uses their publicly available RSS feed they get all pissed off and have it yanked from the Apple app store.
Not only that but they sent Apple the take-down notice on the same day that the app got high praise from no other than Steve Jobs during the WWDC conference keynote speech. I am of course talking about the Pulse RSS reader app that everyone who has used it has nothing but good things to say about it.
This action of course has lead to the take-down being the hot topic of discussion in the tech blogosphere this morning with just about everyone wonder what the hell is up with the New York Times.
Kothari said that the pair plan to contact Apple in the morning and take steps to remove Times material from the feeds.
It is not immediately clear why they need to, since Pulse draws from publicly available Times RSS feeds, as do many other apps, and does no scraping.
In fact, Pulse is little more than a really well-designed RSS reader, which is what the Times said it was in its write-up. You add feeds to it and it visualizes them in a way that’s easy to get through.
Pulse takes the plain text from the NYT RSS feed and displays it. If you choose to read further, it opens the actual NYT page in a new browser window which, like every other in-app browser, uses Safari’s webkit engine to display it. The person reading it is therefore getting the exact same content as they would if reading in Safari.
Clearly the NYT doesn’t understand the purpose of RSS.
It’s not clear why the New York Times decided to target the Pulse app, however, apart from the fact that it is (or was, until it was pulled) one of the most popular paid apps on the iPad. There are dozens of applications and services that do fundamentally the same thing as the news-reading app does, by pulling in the RSS feeds of media sites such as the New York Times — and many of them are paid applications, just as Pulse is. There are also many websites, including Yahoo and Google’s customized homepages, that allow users to embed RSS feeds from other sites.
The argument being put forward by the NYT lawyers boils down to a section of their Terms of Service when it comes to the newspaper’s RSS feeds
The Pulse News Reader app makes commercial use of the NYTimes.com and Boston.com RSS feeds, in violation of their Terms of Use. Thus, the use of our content is unlicensed. The app also frames the NYTimes.com and Boston.com websites in violation of their respective Terms of Use.
Well I hate to break the news to the NYT’s obviously overpaid legal counsel but this is how just about every RSS reader out there operates. Are they now going to start going after Google Reader or my favorite reader, FeedDemon, after all I paid for the licence to use it (or at least to remove the ad) which is no different that me buying Pulse from the App Store.
The funniest part of this whole thing – one of New York Times’ own bloggers gave Pulse high praise
Pulse is a stylish and easy-to-use news aggregator. Users select which news sources to follow and the latest articles are presented in a grid of texts and photos. Users can finger-swipe back and forth across various articles from a single news source, or up and down through up to 20 news sources.
This is definitely one case where the lawyers should have been lead back to their cage and told to shut up.
image courtesy of alphonsolabs.com
Doubly annoying given the NYT's pathetic Editor's Choice iPad app.
- Kevin PedrajaAnd now restored again?
- Stephen MackYesterday's New York Times has a two-page feature, Hooked on Gadgets, and Paying a Mental Price . It's a sign of the growing awareness and concern about how our network-centric lives are not only affecting our work but also our personal lives, and even our bodies — you might say, our souls.
The Times article looks at one wired family to make the point that all these gadgets negatively affect us. "Scientists say juggling e-mail, phone calls and other incoming information can change how people think and behave" the story reads. "They say our ability to focus is being undermined by bursts of information."
This is the same argument made by Nicholas Carr in his recent article for Wired and his new book, The Shallows, released yesterday. It's interesting to learn from Carr that neuroscientists can now illuminate some of what happens in our heads when we go online. But then again, their concerns are not fundamentally different from the worries expressed about the Internet over the past fifteen years.
The Internet is bad for our brains, the argument goes. It's bad for our relationships, our families and maybe (if it stops us thinking creatively or deeply) it's even bad for our careers.
As a pathological gadget and Internet user, I'm not going to join the chorus and argue that network and screen time impoverish our minds, our friendships and our communities. Maybe they do, but so what? Networks aren't going anywhere, nor is our time online likely to decrease. In fact, there's every indication that our time online is going to keep expanding.
What we need are practical strategies for how to reduce the negative impact of the net on our brains, and to magnify its positive effects. The Times article notes one study that showed Internet users "showed greater brain activity than nonusers, suggesting they were growing their neural circuitry," and another study of video gamers showed that games "can improve reaction and the ability to pick out details amid clutter."
I haven't got an MRI machine handy, so I can't document the impact of my net-taming practices at the neural level, but here are some strategies I can recommend for those who want to mitigate the personal and social impact of multitasking, and amplify the benefits:
Alexandra Samuel provides insight and resources for working with social media on her blog at alexandrasamuel.com <http://alexandrasamuel.com> and on Twitter as awsamuel. She is the Director of the Social + Interactive Media Centre at Emily Carr University, and the co-founder of Social Signal, a Vancouver-based social media agency.
RT @openculture "RT @NYTimesLearning: The 50 words New York Times readers have looked up most often: http://bit.ly/aI8ntI"
[Direct Link]50 Fancy Words - Times Topics Blog - NYTimes.com
- JamesRT @openculture "RT @NYTimesLearning: The 50 words New York Times readers have looked up most often: http://bit.ly/aI8ntI"
- JamesThe New York Times, like many newspapers, has been trying to find an online business model that works, including experimenting with iPhone and iPad apps, as well as a pay wall that’s expected to launch soon. Now, the newspaper company appears to be sending its lawyers after news aggregators that use its RSS feeds in commercial applications. According to a report from All Things Digital, the Pulse newsreader application for the iPad was pulled from the Apple store after a legal threat from the NYT over unauthorized use of the company’s RSS feeds. According to the email notice that Apple sent the developers of the app, the senior counsel for the newspaper said:
The Pulse News Reader app makes commercial use of the NYTimes.com and Boston.com RSS feeds, in violation of their Terms of Use. Thus, the use of our content is unlicensed. The app also frames the NYTimes.com and Boston.com websites in violation of their respective Terms of Use.
The newspaper’s lawyer also noted in his email that the Pulse app includes the New York Times feed when a user downloads the app, and that the newspaper’s feed is “prominently featured in the screen shots used to sell the app on iTunes.”
Ironically, the removal of the app came on the same day that Pulse was praised by Apple CEO Steve Jobs during his keynote presentation at the company’s Worldwide Developers Conference. The app was even written about positively by the New York Times itself, in a blog post that highlighted how easy Pulse was to use for browsing multiple news sources, and how the fact that it was a paid app should give media organizations hope that readers might pay for content on the iPad and other such devices.
It’s not clear why the New York Times decided to target the Pulse app, however, apart from the fact that it is (or was, until it was pulled) one of the most popular paid apps on the iPad. There are dozens of applications and services that do fundamentally the same thing as the news-reading app does, by pulling in the RSS feeds of media sites such as the New York Times — and many of them are paid applications, just as Pulse is. There are also many websites, including Yahoo and Google’s customized homepages, that allow users to embed RSS feeds from other sites.
What may have contributed to the complaint is that Pulse also has a view that shows the newspaper’s website inside a Pulse frame. Although there is no obvious advertising in the app, such framing of a site’s content has led to legal challenges against news aggregators in the past, including a high-profile case launched in 1997 by the Washington Post, CNN, Reuters and a number of other media entities against a site called TotalNews, which embedded news content from other outlets inside a frame.
Related content from GigaOM Pro (sub req’d): What We Can Learn From The Guardian’s New Open Platform
Post and thumbnail photos courtesy of Flickr user bloomsberries

It’s amazing what an on-stage Steve Jobs mention will do.
Everyone has been buzzing today after Pulse, the awesome news aggregator was pulled from Apple’s App Store after the New York Times apparently complained about their use of content. But what’s really odd about this is that just 24 hours ago, Pulse was highlighted on stage by no less than the Apple CEO himself as a great new app for the iPad. Jobs and those running the App Store seemed to be on a completely different page. Not anymore.
Pulse has already made a triumphant return to the store, their Twitter account confirms. You can find the $3.99 app once again here.

Pulse Has A Pulse Once Again — It’s Already Back In The App Store http://tcrn.ch/ayY2Os
MG Siegler:
Pulse has already made a triumphant return to the store, their Twitter account confirms. So what happened? Did Jobs himself step into the fray and get the NYT to ease up? […] When asked how the app returned so quickly, co-creator Akshay Kothari wrote back: “We’re trying to figure that out ourselves. Keep you posted.”
Pulse Has A Pulse Once Again — It’s Already Back In The App Store
- MG SieglerPulse Has A Pulse Once Again — It’s Already Back In The App Store
- Sarah PerezRafat Ali: Why Did The NYT Get The Pulse News Reader Yanked From iTunes? http://r2.ly/zfa3
Is the New York Times (NYSE: NYT) trying to shut down news reader apps that rely on RSS or is it just trying to smack down one in particular? An infringement letter (included in full below) from the New York Times to Apple (NSDQ: AAPL) got the flashy Pulse News Reader pulled from the Apple App Store Monday mere hours after it got a shout out from Steve Jobs during his WWDC keynote, as Kara reported. On the surface, the complaint doesn’t seem to match the NYT’s early-adopter attitude towards RSS that started with an agreement between Martin Nisenholtz and developer Dave Winer in 2002. But the NYT’s counsel says the commercial use—Pulse is $3.99 a download—and the the framing of NYTimes.com and Boston.com within the app violates the sites’ Terms of Service. In the complaint, Samson notes “the app is delivered with the NYTimes.com RSS feed preloaded, which is prominently featured in the screen shots used to sell the app on iTunes.” The NYT does not provide full-story feeds, usually headlines and links.
I asked Nisenholtz by e-mail this morning if this signaled a new policy towards news readers, CC’d to spokesman Robert Christie. The first response was to send me the complaint. When I asked if any commercial news reader app, software or browser-based version is at risk, even if the user is the one who picks the feeds, and what this means beyond Pulse, Christie replied:
“The Terms of Use on our RSS feeds makes it clear that the RSS feeds are available for non-commercial use only. By charging for an app ($3.99) that gives users access to our RSS feeds, they are violating that provision of the Terms of Use. Furthermore, when a user clicks on a story in the News Pulse Reader, it takes them to the nytimes.com site, which is framed within the News Pulse Reader app browser, as opposed to taking them directly to our site. (Since our RSS is not full text, once a user of any of our RSS feeds views the RSS headline/summary of any of our articles, a user can click a button in the app labeled ‘Web’ & this opens our web site up but keeps the user within the App.) This is a violation of the nytimes.com Terms of Use. Finally, they are using the Times name/content to promote their app, particularly because the Times RSS feed comes preloaded on the App and we are featured in their demonstration video: http://www.alphonsolabs.com/video.”
“We want to be clear that we are willing to work with Pulse, but only under our Terms of Use.”
I asked again if this has implications beyond Pulse—it’s hard to see how it couldn’t—and will update with any response.
Akshay Kothari, one of the two Stanford students who developed Pulse, told Kara they would be removing the NYTfrom Pulse, which got a rave review from the NYT’s own Brad Stone last week.
———————————————
Letter to the Apple AppStore from NYTCo Senior Counsel Richard Samson
Hello-
I am writing again, on behalf of The Boston Globe, Boston.com and The New York Times Company, about the infringing iPad app, “Pulse News Reader” produced by Alphonso Labs Inc. (please see pertinent details, link and screenshots below).
The infringing app is available on the iTunes store here: http://itunes.apple.com/us/app/pulse-news-reader/id371088673?mt=8
The Pulse News Reader app, makes commercial use of the NYTimes.com and Boston.com RSS feeds, in violation of their Terms of Use*. Thus, the use of our content is unlicensed. The app also frames the NYTimes.com and Boston.com websites in violation of their respective Terms of Use.
I note that the app is delivered with the NYTimes.com RSS feed preloaded, which is prominently featured in the screen shots used to sell the app on iTunes.
I hereby declare, under penalty of perjury, that the information contained in this notification is accurate to the best of our knowledge and that I am authorized to act on behalf of the owner of the copyrights and trademarks of The Boston Globe, Boston.com and The New York Times Company. We hereby demand that you immediately and permanently remove this app from the iTunes site.
Please let me know if you need any further information or have any questions. I can be reached directly at this Email or at the phone number below.
Thank you.
Sincerely,
Richard Samson
Richard Samson
Senior Counsel
The New York Times Company
620 Eighth Avenue
New York, New York 10018
* NYTimes.com Terms of Service, paragraph 2.2: “The Service and its Contents are protected by copyright pursuant to U.S. and international copyright laws. You may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as provided in Section 2.3 of these Terms of Service), create new works from, distribute, perform, display, or in any way exploit, any of the Content or the Service (including software) in whole or in part.”
* Boston.com Terms of Service, paragraph 2.2: “The Service and its Contents are protected by copyright pursuant to U.S.and international copyright laws. You may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as provided in Section 2.3 of this Agreement), create new works from, distribute, perform, display, or in any way exploit, any of the Content or the Service (including software) in whole or in part.”
Now, some of the people who weren't in the room are the ones who think that they need to get people like the two young Stanford grad students to not publish a $5 aggregator. Look, if the Times is depending on stopping those two kids for its future, then the Times has no future. They have to make money, but they aren't going to make it by charging a few cents for every article. They must know that won't work.Find an airplane to jump out of. (Scripting News). http://r2.ly/3xte
- Dave WinerFind an airplane to jump out of
- Rob DianaPretty sure there's nothing pre-mediated about the NYT trying to shut down the $5 Pulse aggregator. http://r2.ly/3xte
- Dave Winer"If the Times is depending on stopping those two kids for its future, then the Times has no future" http://r2.ly/3xte
- Dave WinerRT @davewiner: "If the Times is depending on stopping those two kids for its future, then the Times has no future" http://r2.ly/3xte
- Panayotis VryonisContinue reading iPad Pulse Reader app goes from keynote hero to App Store zero thanks to NYT
iPad Pulse Reader app goes from keynote hero to App Store zero thanks to NYT originally appeared on Engadget on Tue, 08 Jun 2010 07:50:00 EDT. Please see our terms for use of feeds.
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Kara Swisher has a story this morning about an RSS aggregator for the iPad that was first praised in a Steve Jobs keynote and then, later the same day, booted from Apple's store. What happened with Pulse? (Scripting News). http://r2.ly/3xsc
- Dave WinerApple killed Pulse, an RSS aggregator for iPad, after the Times complained. Oy. So many twists, what a looney-tunes world. http://r2.ly/3z3z
Very weird: the Times objected to a feed reader — which had just been mentioned by Jobs during the keynote as an example of a great iPad app — including the Times’s RSS feeds in its default subscriptions.
Pulse iPad App Gets Steve Jobs' Praise in Morning…Then Booted From App Store Hours Later After NYT Complains
- Sarah PerezChinese Wages to Push Up Cost of iPhone & More http://bit.ly/cGq412
Arguably, electronics makers choose Chinese companies to make and assemble their products for one reason above all the others. It's cheap. But recent actions in the Chinese labor market may qualify the country's status, at least to the point of raising the prices on those products, including the iPhone.
All Things D mentioned the Hon Hai company's bump in employee wages after the rash of suicides at their Foxconn plant, but they also noted that after is not the same as because. China's wage inflation is more systemic. The New York Times's David Barboza agrees.

"Coastal factories are raising salaries, local governments are hiking minimum wage standards and if China allows its currency, the renminbi, to appreciate against the U.S. dollar later this year, as many economists are predicting, the cost of manufacturing in China will almost certainly rise."
Marketwatch reports increases of 5% in Hunan province to 27% in Ningxia. Morgan Stanley estimates a country-wide increase of 17% average. Chinese rationale seems to be a simple desire to stimulate domestic spending and retain increasingly itinerant workers.
Writ large, this is surely not a negative move. Foxconn's suicides are only one small part of the picture of international electronics workers. As Tom Foremski wrote in his ZDNet blog, labor is an element that can be, and therefore more often than not is, driven downward at nearly every opportunity.
"What is common across the electronics industry is a relentless focus on reducing manufacturing costs, and the largest manufacturing cost is labor; which is why employees are pushed to work faster, while maintaining high quality work, and at the lowest wages acceptable."
Even with an average increase in labor costs of nearly 20%, China will surely remain competitive. But these increases are unlikely to be absorbed by companies, like Apple, who use Chinese factories for much of their production. They will be passed on to the customers. Is an iPhone a luxury or a tool? Either way, the iPhone 4, reflecting these labor increases, might spike in price from $199 to about $235. A deal-breaker? Probably not. But it will have an effect.
DiscussThis is a very positive development. Underpriced imports have been a global, multidimensional catastrophe for both producers and consumers for half a century.
- Toby ThainRT @Econsultancy: Will The New York Times admit a few freeloaders are good for business? http://bit.ly/aXDlqy
[Direct Link]
We get the feeling that there will be lots more details on this whole announcement during Hewlett-Packard's forthcoming press event, but for now, all we know is that HP's next generation of web connected printers will have something that no other consumer printer has had before: an email address to call their own. As the need for printing declines with the broadening availability of cloud access, HP is having to rethink its strategy in the business. According to a report over at the New York Times, the answer lies in giving each new connected printer a dedicated email addy, which would enable users to fire off an image snapped on their smartphone and have it waiting for them when they get back home. We're also told that printing from Google Documents and Spreadsheets will be easy enough, and we wouldn't be shocked to see Picasa integration as well. We're guessing that the new devices will have a robust security suite that'll filter who can and can't dictate the print function via email (but then again, HP does enjoy moving ink), and considering that they'll be priced from $99 to $400, just about everyone will be able to buy in. Conveniently missing from the story? Any mention whatsoever of webOS. Bollocks.HP teams with Google to give connected printers their own email address originally appeared on Engadget on Mon, 07 Jun 2010 05:43:00 EDT. Please see our terms for use of feeds.
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now that is interesting.
- felixThe New York Times Fights Back against Foursquare and Yelp. http://r2.ly/zen3
[Direct Link]

The New York Times has just unveiled its latest foray into digital media. Dubbed “The Scoop,” this free mobile app will be available only to iPhone users and useful only to residents or visitors of New York City and Brooklyn.
The app is, according to its page in the App Store, “a guide to New York City from the staff of The New York Times… We offer lists of our favorite restaurants, bars, events and experiences. You go out and have fun. Check off the places you’ve been, and share what you’ve done with your friends.”
Features include an updated list of the Times’ restaurant critic’s top 50 picks for dining out, the Dining Editor’s list of favorite bars, a weekly selection of events and other, Big Apple-flavored treats.


Users will be able to get recommendations for nearby venues based on their current location, and the app will integrate with Foursquare to allow for convenient checkins. It will also play nicely with SMS, email, Twitter and Facebook, natch.
We’d love to see an Android Market counterpart come along; while we hold our breath for that, we’d love to hear from our New York-based readers what they think of this app so far. If you’re not in NYC, do you wish your local paper would come up with an app like this?
Tags: App, iphone, mobile app, new york times, NYC, nyt, the scoop
I'm not sure that it's that new, but SAI is right about Google's outreach these days vs 3 yrs ago http://is.gd/cBC5a

I've been writing about Google for almost a decade now--first as a freelancer for newspapers and magazines, then for my own blog, and for the last three years for SAI.
Until very recently--an hour ago--the vast majority of this Google-writing had been informed by my own analysis, research, and opinions, rather than by a deep network of relationships within the company.
And that was liberating, actually.
Unlike a mainstream media journalist, whose job security often depends on maintaining a good relationship with a company (lest the competition get the scoops), I was free to write exactly what I thought. I also wasn't neutered by worrying about what my friends and sources thought about what I was saying (As the most media-savvy folks will be quick to tell you, knowing and liking someone makes a writer think twice about slugging them in print.) I also had written about the industry for years as a Wall Street analyst, so I felt I had a solid foundation for what I was thinking.
My freedom to do my own thing, I should add, was aided and abetted by Google, which, until recently, refused to talk to anyone who worked for anything that could be described as a "blog." So the New York Times, et al, got fed the Google "news," and I was free to rant and rave without worrying about what Google thought of me.
(This trade-off, by the way, is one of the most galling things about the mainstream media's holier-than-thou attitude toward the blogophere. The "access-and-information-for-control-over-coverage" trade is still alive and well in the MSM, and it can have a major impact on what you read.)
I always thought this approach of Google's was shortsighted: For several years now, the blogosphere and new media have been as influential as mainstream media, so if a company was going to expend any effort on media relations, it seemed worth at least spending some of it on new media. But it also didn't seem worth begging and pleading to get Google to talk to me, especially because, in the interests of preserving my access, I might then have to think harder about the ramifications of what I was saying.
So, aside from a few perfunctory interactions with some Google PR folks over the years, my coverage has been untainted by relationships with the company.
But now that has changed!
An hour or so ago, shortly after I published my latest rant about a perceived shortcoming of Gmail, I received not one, not two, but THREE personal notes from senior executives at the company.
I won't embarrass these Googlers by publishing the emails (See? It's working already!) But the message of the notes was this:
We understand the frustration. We're committed to fixing it. We are listening.
(Specifically, the Googlers said they were committed to eventually letting me opt out of the feature that annoys me about Gmail--the "Conversations" format--and offering a "normal email" option for folks like me. That's great news, and it will keep me using Gmail. But specific product changes aren't what's important here.)
The more important message of the notes--left unsaid--was that Google was changing. It was changing the way it approached customers and the media and, by association, everything. And that, in my opinion, is the really good news here.
Google has grown so big so fast that--at least until recently--its communications strategy has not kept up with people's changing perceptions of the company. Google isn't a scrappy underdog anymore. It's also not the untouchable infallible growth company that is disrupting a self-satisfied industry and making investors and employees billions.
Google's the big dog now. The company everyone's shooting at. And its awesome power (and occasional arrogance) has not gone unnoticed--on Wall Street, on Main Street, and in Washington DC.
So a warmer, fuzzier, and more human approach to these things makes sense. As does a more human-centric approach to product innovation.
(Meanwhile, I'll try not to let my newfound access ruin me...)
Join the conversation about this story »
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Clifford Krauss of the New York Times reports on BP’s latest effort to cap the oil leak, called “top kill”. He notes the following:
The consequences for BP are profound: A successful capping of the leaking well could finally begin to mend the company’s brittle image after weeks of failed efforts, and perhaps limit the damage to wildlife and marine life from reaching catastrophic levels.
A failure could mean several months more of leaking oil, devastating economic and environmental impacts across the gulf region, and mounting financial liabilities for the company. BP has already spent an estimated $760 million in fighting the spill, and two relief wells it is drilling as a last resort to seal the well may not be completed until August.
Let’s hope for the best. Given the challenges of the previous efforts, it sounds like it will take a monumental effort to stop the leaking well.
Which begs a question…should BP be tapping a larger set of minds to help solve the leaking well? Can they crowdsource a solution?
In a way, they’re already doing it. Sort of. You can call an idea hotline to suggest ways to stop the oil. They even have the number posted on their home page.
But why not take it a step further? A formal crowdsourcing effort. I’ve heard that the folks at Innocentive asked this on an NPR report. Another vendor also pitched its idea management software, however BP didn’t bite. Spigit hasn’t pitched BP, but would certainly be willing to help.
There are some very good reasons to open it more publicly, and cast a call across the globe for ideas:
Crowdsourcing has proven its value in other endeavors, such as products, government services, technical problems and marketing. Surely it could do well here. But what might hold BP back? Three reasons:
Are they valid? Let’s see.
If a company hasn’t previously mastered open innovation and crowdsourcing, a crisis is a hell of a time to give it a go. This is far from comprehensive, but I did find a couple examples of BP’s forways in the world of crowdsouring and open innovation.
Headshift wrote up a case study about BP’s Beacon Awards. The internal awards recognize innovative marketing initiatives, and BP created a site for employees to submit ideas and vote on them. This example has a couple elements of note:
BP also touts its open innovation efforts. Open innovation means working with others outside your organization to come up with new ways of tackling problems. In a post on its website, it discusses its work with partners:
The need to work with others to solve tricky problems has most likely been around since humans learned to communicate, pooling their skills to achieve a desired mutual goal. In today’s world, collaboration between partner organisations has become highly sophisticated, particularly so in the energy industry where new challenges abound, be those in security of supply, cleaner energy sources, or the bringing together of different scientific and engineering disciplines to focus on a common problem.
Certainly the oil spill qualifies as a tricky problem.
So BP has experience in crowdsourcing internally on marketing ideas, and in open innovation with academia and industry partners. Not too shabby, and that argues for their having a favorable disposition toward crowdsourcing.
OK, I’ll admit. I have no idea how I’d stop the oil leak. Maybe I could come up with an idea as I give my kids a bath (“so you take the rubber duckie, and move it over the drain…”).
The BP oil leak occurred deep underwater, an area subject to different conditions than oil companies have had to deal with. BP is sparing no level of expertise to fix the issue, reports the New York Times:
Several veterans of that operation are orchestrating technicians in the Gulf of Mexico. To lead the effort, BP has brought in Mark Mazzella, its top well-control expert, who was mentored by Bobby Joe Cudd, a legendary Oklahoma well firefighter.
Didn’t even know one could be a legendary well firefighter. But the challenges of doing this in the Gulf are different. Popular Mechanics has a scorecard of each previous effort by BP to stop the leaking well. Do you remember one effort called “The Straw”? It is capturing a part of the oil, siphoning it to a surface ship. But it’s not without its risks:
The real gamble was in the original insertion—the damaged riser’s structural integrity is unknown, and any prodding could have worsened the spill, or prevented any hope of other riser- or BOP-related fixes.
Given the highly technical nature of these efforts, and the myriad complexities, does it make sense to crowdsource? I’d say it does, in that a proposed idea need not satisfy all elements of risk mitigation and possible complications. That puts too high a burden on idea submitters. Start with the idea, let the domain experts evaluate its feasibility.
Keep in mind that people outside a company can solve technical challenges. Jeff Howe wrote in Wired about the guy who tinkers in a one-bedroom apartment above an auto body shop. This guy solved a vexing problem for Colgate involving the insertion of fluoride powder into a toothpaste tube.
If BP were to set up a public site that allows anyone to participate, I can guarantee that some percentage of ideas and comments will be devoted to excoriating BP. In fact, it wouldn’t surprise me if much of it became that. A free-for-all that has nothing to do with solving the oil well leak.
A public forum receiving press attention during an extreme crisis presents angry individuals with a too-tempting target to make mischief. BP could spend more time deleting or responding to comments than getting much from it. The anger is too strong, to visceral on the part of many across the world.
Charlene Li talks about meeting criticism head-on in her book Open Leadership. Perhaps one way BP could handle this would be to set up a companion forum where criticism could be moved to. Keep an idea site dedicated to just that…ideas.
But I can see how BP understandably would not want to deal with such a site, as it potentially becomes a major PR pain on top of the existing maelstrom.
This reason strikes me as the one most likely to keep BP away from a crowdsourcing initiative to complement their other efforts. What do you think? Should BP be crowdsourcing solutions to the Gulf oil spill?
As I walked in the headquarters of the Jawa Pos—the flagship newspaper of one of South East Asia’s largest print media empires—I was wondering just how screwed my profession is; globally I mean.
Is the death of print a world-wide certainty or merely an American reality? After all a lot of “old economy” businesses are thriving in emerging markets thanks to Greenfield advantages and rising middle class economics. Spoiler alert: I walked out a few hours later not hugely convinced print is the future but willing to believe that in some places the death-blow of digital might be limited to a mere-crippling. How’s that for bullish?
Language difference and a preponderance of statues aside, the Jawa Pos felt like any other newsroom of a large daily. It was almost 9 pm and there was a still a buzzing, frenzied office full of people —some of whom had been there since 5 am, and some of whom would be there until midnight. I sat down with the chief editor, Leak Kustiya (below, second from right), and his deputy at a large, circular table in the middle of the newsroom—the hub of all the department spokes and the spot where the editors make their daily decisions. It could have been a scene out of an Indonesian version of “All the President’s Men.”
But when I asked how the paper was responding to the digital age, I was disappointed in the answer: We’re protecting print revenues as long as we can. Wow, I thought. Have you learned nothing from the West? Web revenues will never equal print revenues, per ad. But guess what? Future competitors don’t care. They are happy to build a business off of ads that are 20% of what you charge, because they are building a digital business without printing presses from the ground up. It’s New York Times v. TechCrunch all over again.
Or is it? Every local paper claims superior coverage of local news will save it, but that takes having a young, aggressive staff of reporters—and most of those people were the first to leave when newspapers started their inevitable decline in revenues and death in morale by a million small rounds of layoffs. I came away from the Jawa Pos thinking they might have a shot largely because of one factor: Hiring practices. In fact, the US media—including blogs like TechCrunch—could learn something from them. The company’s network of more than 150 publications and television stations is designed to avoid the exact problem that plagues old-school media: An overpaid preponderance of senior staff that doesn’t do much.
The Jawa Pos will only hire someone if they are under 25 and you must retire when you hit 50—no matter what your seniority. And those slots are coveted positions. Some 400 people apply twice a year, and 100 get interviews. Fifteen are selected, and they enter a rigorous six month training period where they learn all aspects of the reporting trade and editors get plenty of time to see how they can work a beat, generate story ideas, break news and work under pressure. Typically only five get a permanent slot. The logic here, simply put, is that news is a young person’s business. It’s like American Idol for journalists. In some senses, it’s precisely the opposite of the unions most US newsrooms have.
With 15-years experience mostly in old media, I’ve personally enjoyed the spoils of seniority and years spent paying my dues, although not nearly as much as someone who has been in the business 30 or 40 years. And guess what? There are just some things I did for a story in my youth that come harder to me now.
Dinners three-to-four nights a week, endless 6 a.m. breakfasts with sources, trolling the halls at the largest trade show conferences for a quote or a tip these are all things that give an advantage to younger, hungrier reporters without spouses or families the same way a 20-something entrepreneur has energy and a fresh look on an industry that a grey-haired veteran can’t match. Hell, after spending 40-weeks on planes, lost on back-alley streets and dining on mini-bar Pringles around the world, I’m not even sure I’d sign up to write my current book-in-progress again.
Does experience and seniority have advantages in the work place? Of course. That’s why the Jawa Pos lets you work there until you are fifty.
Given how many other countries err on the side of being too protective of workers, the somewhat draconian, Logan’s Run approach was a surprise to me. But the Jawa Pos’s policy ensures that only the best reporters are allowed on staff because getting a job isn’t a simple as showing some clips or faking an interview and it ensures that despite clinging to a graying medium of print, the staff itself is always staying young, and hence, in touch with younger readers. It’ll be interesting to watch and see if that’s enough to beat a broader market certainty that print is dead and digital is the future. And if not? At the least the task of righting the ship will be left to younger blood.
It may sound cruel, but I’d argue it’s not nearly as cruel as daily papers going out of business en masse and taking good reporters and editors with them. Maybe the Jawa Pos should look more closely at the mistakes our profession made ten years ago, but this is one big fail safe against complacency already in place.

Putting Housing Works Bookstore/Cafe on NYC itinerary after seeing NYT "Vows" piece re: Alison & Anna http://j.mp/dqWAUE http://j.mp/9jL1FV
- JamesPutting Housing Works Bookstore/Cafe on NYC itinerary after seeing NYT "Vows" piece re: Alison & Anna http://j.mp/dqWAUE http://j.mp/9jL1FV
- JamesThe House has passed a bill this past week that would change the taxation of carried interest from capital gains treatment to ordinary income treatment. The Senate has not weighed in on the debate but it is expected to do so soon. The New York Times has a story about it in today's business section. I've written about this issue in the past, roughly three years ago when it first surfaced as an issue. I am in favor of taxing carried interest as ordinary income and I'd like to explain why I think it is good policy.
I agree with Victor Fleischer's basic premise that carried interest is a fee for managing other people's money. It is a fee based on performance, but it is a fee nonetheless. It is not fair or equitable to other recipients of fee income to give a special tax break to certain kinds of fees and not to others.
But even beyond the basic argument of equity and fairness, there are some other important factors to consider.
We have witnessed financial services (think asset management, hedge funds, buyout funds, private equity, and venture capital) grow as a percentage of GNP for the past thirty years. The best and brightest don't go into engineering, science, manufacturing, general management, or entrepreneurship, they go to wall street where they will get paid more. And on top of that, we have been giving these jobs a tax break. That seems like bad policy. If we force hedge funds and the like to compete for talent on a more level playing field, then maybe we'll see our best and brightest minds go to more productive activities than moving money around and taking a cut of the action.
Changing the taxation of the managers will not reduce the amount of capital going to productive areas. The sources of the capital; wealthy families, endowments, pension funds, and the like, will still put the capital in the places where they will get the highest after tax return. And these sources of capital, if they are tax payers, will still get capital gains treatment on their investments in hedge funds, buyouts, and venture capital. And the fund managers will still have to compete with each other to get access to that capital and their incentives will still be to produce the highest returns they can produce, regardless of whether they are paying capital gains or ordinary income on their fees.
We may see the best managers investing more of their own capital and less of other people's money with these changes to the tax law. When I invest my own capital in a company (either directly or through my funds) and that investment generates a capital gain, I will still get to pay a lower tax rate. So at the margin, I might prefer to invest my own capital over someone else's with the new tax rules. I believe that is good policy. I have seen a correlation between a manager having significant "skin in the game" and long term performance. So if these tax changes produce more "skin in the game" that will be a good thing.
Finally, we need to balance the federal budget and we need both revenue increased and expense reductions to do that. Think about the hedge fund manager who is investing a $10bn fund. Let's say that manager produces an annual return of 8%. That's not an amazing year, but the manager will make $160mm in carried interest anyway. Under current law will only pay roughly 25% of that as taxes between federal, state, and local taxes. Under the new law, the manager will pay double that. That's a difference of $40mm for one fund manager. And there are a lot of fund managers out there.
It's time for asset managers to start paying their fair share of taxes. We are among the most highly compensated people in the world. And we've been getting a huge tax break for years. It's not right and I am happy to see our government finally do something about it.
This is obvious to me, and I'm surprised that it wasn't already the case.
- Tudor Bosman