nielsen company

nielsen company

T-Mobile subscribers roll out mobile video channels PlayGround TV and Urban Zone

www.geekwire.com
Americans are spending more and more time watching video programming on the go. And T-Mobile is now looking to take advantage of that trend. The Bellevue wireless carrier today introduced PlayGround TV — a channel with kids’ programming such as Curious George, Go Diego Go, Dora the Explorer, Cat in the...
T-Mobile subscribers roll out mobile video channels PlayGround TV and Urban Zone

Did Blog Buzz for “Hurt Locker” Predict Its Oscar Win?

mashable.com
The blogosphere was literally split down the middle in terms of online buzz around the 82nd Academy Awards Best Picture nominees. Both Avatar and The Hurt Locker each maxed out with three quarters of a percent (.75%) of blog post buzz across the web.The data in question comes from...
Did Blog Buzz for “Hurt Locker” Predict Its Oscar Win?

All Eyes Turn To Boomers And How They Use The Internet

www.readwriteweb.com
If your image of a computer geek is a scruffy, awkward kid in T-shirt and jeans, you may want to think again. The biggest technology adopters may well be the affluent over-50 powerhouse known as the Baby Boomer. The Economic Juggernaut Eighty million Boomers live, work and spend in the...
All Eyes Turn To Boomers And How They Use The Internet

Simultaneous Web and TV Use Is Surging [STATS]

mashable.com
New data from The Nielsen Company lends more credence to the idea that watching television while surfing the web is becoming more common in U.S. households.In fact, nearly 60% — or 134 million people — do it at least once a month, with the average time spent consuming media...
Simultaneous Web and TV Use Is Surging [STATS]

Social Networking Usage Surges Globally [STATS]

mashable.com
According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.In arriving at that conclusion,...
Social Networking Usage Surges Globally [STATS]

Facebook loses 10m users in US over last 12 months, says Nielsen

www.guardian.co.uk
Figures hail from top market research firm ahead of Facebook's first quarter results, with analysts predicting 36% rise in earnings to $1.4bn Facebook has lost 10m users in the US and seen no growth in monthly visitors in the UK over the last year, according to data from top market...
Facebook loses 10m users in US over last 12 months, says Nielsen

Which Olympic Gold Medalists Are Winning the Most Online Buzz? [STATS]

mashable.com
The Nielsen Company measured online buzz around Olympic athletes and found that skiers Lindsey Vonn (U.S.) and Alexandre Bilodeau (Canada) are the most buzzed-about gold medal athletes for their respective countries.The analytics company compared online buzz surrounding gold medal winners in both Canada and the United States. The data...
Which Olympic Gold Medalists Are Winning the Most Online Buzz? [STATS]

The Slow Death of a Social Network

feedproxy.google.com
A few weeks ago, when News Corp’s digital chief, Jon Miller, fired MySpace CEO Owen Van Natta and replaced him with Co-presidents Mike Jones and Jason Hirschhorn, I decided it was time to write the social networking site’s epitaph. The recent exodus of executives and technical talent has only bolstered...
The Slow Death of a Social Network

Why Google will crush Nielsen

www.guardian.co.uk
Internet measurement techniques need a total overhaul - new methods make it hard for incumbent players to stay in the gameThe web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the...
Why Google will crush Nielsen

Facebook partnership with Datalogix helps measure offline impact of online ads

www.insidefacebook.com
Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns, the companies found that in 70 percent of cases, every $1 spent on Facebook led to an additional...
Facebook partnership with Datalogix helps measure offline impact of online ads

Nielsen ratings expand definition of TV households to include internet-only viewers

www.engadget.com
The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted...
Nielsen ratings expand definition of TV households to include internet-only viewers

Nielsen Company reports 82 percent increase in time spent on social networks

digital.venturebeat.com
Consumer and digital information company The Nielsen Company announced today a set of impressive new social media statistics. According to the company’s blog, in December 2009 consumers spent 82 percent more time on social networking sites compared to the same period a year ago. The average global consumer now spends...
Nielsen Company reports 82 percent increase in time spent on social networks

Media Decoder Blog: TVs Connected to the Internet to Be Counted by Nielsen

mediadecoder.blogs.nytimes.com
Americans who have spurned cable, but who have a television set hooked up to the Internet, will now be counted as a "television household" by The Nielsen Company....
Media Decoder Blog: TVs Connected to the Internet to Be Counted by Nielsen

Facebook hires: privacy, public policy, data centers, mobile, more

www.insidefacebook.com
Facebook hired a manager of privacy and public policy this week: Rob Sherman, a former attorney who represented the company while at his previous firm. According to its Careers page and LinkedIn feed, the company also appears to have hired communications, data center, marketing and account management staff. New hires per LinkedIn and other sources:...
Facebook hires: privacy, public policy, data centers, mobile, more

Tweet-To-Pay? Twitter Tries For E-Commerce

www.businessinsider.com
Social Media Insights is a new daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.   Twitter Has A Ways To Go Before It...
Tweet-To-Pay? Twitter Tries For E-Commerce
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