nielsen

nielsen

Smartphones now account for half of mobile phones in US, Nielsen reports

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent

www.engadget.com
Nielsen is out with its annual survey of video game use in the US today, and it's found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases...
Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent

BII REPORT: Here's Why We Are Primed For Massive International Smartphone Growth

www.businessinsider.com
Most of the six billion mobile phones in the world are not smartphones. Over the next several years, most of these handsets will be replaced by smartphones. The United States is one of the more mature smartphone markets. Most smartphone device growth, therefore, will likely  come from other countries --...
BII REPORT: Here's Why We Are Primed For Massive International Smartphone Growth

Tablets finding work as electronic babysitters

news.cnet.com
Keeping kids busy seems to be one of the most popular uses for a tablet among families surveyed by the folks at Nielsen. [Read more]...
Tablets finding work as electronic babysitters

Facebook Is the Web’s Ultimate Timesink [STATS]

mashable.com
The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. Think about that for a moment.New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s #1 time sink. What’s more interesting though...
Facebook Is the Web’s Ultimate Timesink [STATS]

Maily Launches iPad App to Help Kids Email, Even Before They Can Read and Write

betakit.com
Belgian startup Maily unveiled its iPad app today, which is designed to make it easy for kids to communicate with parents, grandparents and friends via email. The app is designed specifically for kids four and up, and doesn’t even require that the user necessarily be literate yet – a graphic...
Maily Launches iPad App to Help Kids Email, Even Before They Can Read and Write

YouTube's Top 5 Channel Partners Saw 1.5 Billion Views in May

www.readwriteweb.com
YouTube's top five corporate channels - which include music video distributor Vevo, video game network Machinima, and a new media company named Maker Studios, which bills itself as "the United Artists of the Millennium" - gathered a total of 1.5 billion views in May. This is good news for YouTube,...
YouTube's Top 5 Channel Partners Saw 1.5 Billion Views in May

BII REPORT: Here's How Consumers Are Shopping With Their Phones

www.businessinsider.com
Mobile devices are playing an increasingly large role in commerce. In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop. Access The Full Report By Signing Up For A Free Trial Today>> So, how are consumers using their phones...
BII REPORT: Here's How Consumers Are Shopping With Their Phones

Ticket-selling company Fandango partners with Telemundo to target Hispanic moviegoers

thenextweb.com
The ticket-selling platform Fandango is partnering with Telemundo to target Hispanic audiences, IndieWire reports. Following its partnership with this US Spanish-speaking network, the company will launch Fandango Cine, which should be ready for 2012 last quarter. This isn’t the first time that the online ticketing platform has partnered with other...
Ticket-selling company Fandango partners with Telemundo to target Hispanic moviegoers
How to get more positive reviews for your businesses (the honest way)

New Nielsen data: Global consumption of social media increased 82% from Dec08-Dec09 http://bit.ly/cxLFAj /via @lrainie

www.marketingprofs.com
New Nielsen data: Global consumption of social media increased 82% from Dec08-Dec09 http://bit.ly/cxLFAj /via @lrainie

Stalking the Elusive Cord-Cutter: Pay TV Grew Last Quarter (Again)

allthingsd.com
Web video is awesome because it gives you so many great viewing choices, without having to pay for TV. So why did the number of pay TV subscribers just increase in the last three months? They didn’t grow much — just a modest 422,000 subscribers, for a very modest 0.2...
Stalking the Elusive Cord-Cutter: Pay TV Grew Last Quarter (Again)

Americans turned to tax sites in droves in February

news.cnet.com
According to a new study from Nielsen, tax-related Web sites were viewed by 53 million Americans in February alone. [Read more]...
Americans turned to tax sites in droves in February

BII MOBILE INSIGHTS: Mobile Drives Double-Digit Growth In Social Media Engagement

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Mobile Web And Apps Driving Social Media Growth (Nielsen via MarketingProfs)Consumers continue to spend an insane amount of time on social networks. Roughly 20 percent of users'...
BII MOBILE INSIGHTS: Mobile Drives Double-Digit Growth In Social Media Engagement
Why it's easier to get games discovered on Google Play than the App Store (exclusive)

Nielsen: Women more likely to visit a social networking site while watching TV

gigaom.com
Some highlights from part two of Nielsen’s State of the Media: Advertising & Audiences report: Teenagers use game consoles for 8 minutes per night, on average, during primetime, which is more than twice as much as the general population. Women spend 61.2% of their time-shifted viewing during primetime watching Dramas. Women...
Nielsen: Women more likely to visit a social networking site while watching TV

Olympics boost to outdoor advertising

www.guardian.co.uk
Advertisers booked campaigns across London during 2012 event, but TV and newspapers report decline in revenuesOutdoor advertising was significantly boosted by the London Olympics last summer, although other sectors including TV and newspapers saw revenues decline during the period.The big Olympic winner was, as expected, the outdoor advertising sector, which...
Olympics boost to outdoor advertising

Oprah's Next Tweet

allthingsd.com
I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference. –Oprah Winfrey, in a statement to The New York Times, referring to a tweet she published Sunday night encouraging Nielsen viewers to tune in to OWN, in violation of Nielsen’s policy...
Oprah's Next Tweet

How The Huffington Post's Traffic Is Killing Rival News Sites

www.businessinsider.com
Media analyst Ken Doctor takes a close look at Nielsen Online's Huffington Post stats and finds several incredible stats about the five year old site's traffic. Huffington Post recently landed in the top 10 news sites. 13 million unique visitors to the site in March. That's a "whopping 94% year-over–year."...
How The Huffington Post's Traffic Is Killing Rival News Sites
Facebook's Fancy New Manhattan Office Is In The Same Building As AOL (FB, AOL)

Twitter partners with Nielsen to push surveys as Promoted Tweets

thenextweb.com
Twitter is partnering with Nielsen to launch @TwitterSurveys, the company announced today on its Advertising blog. In practical terms, this new feature will push surveys as Promoted Tweets, which will appear within the user’s timeline on both mobile devices and desktop. While it remains to be seen what users will think of...
Twitter partners with Nielsen to push surveys as Promoted Tweets

Nielsen: Recent U.S. iPhone sales nearly matched Android’s

tech.fortune.cnn.com
Between December and February, Android captured 48% and iOS 43% of the U.S. market Source: Nielsen The thrust of the Nielsen Mobile Insight report issued Thursday morning is that nearly half (49.7%) of U.S mobile phone owners now carry smartphones. But what interests me, as usual, is how that market...
Nielsen: Recent U.S. iPhone sales nearly matched Android’s

The Morning Lowdown 3-9-12

paidcontent.org
Some of the stories people are talking about this morning: »  Chris Hughes is the new owner of The New Republic (NYT/Media Decoder) »  If the government makes agency pricing go away (Mike Shatzkin) »  Press+ opens pay model data vault (paidContent) »  The Herald Sun paywall launches on...
The Morning Lowdown 3-9-12

Marketing Biz: Metered Media, Multi-Screens & $19.3M Of LOL

marketingland.com
The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards... Please...
Marketing Biz: Metered Media, Multi-Screens & $19.3M Of LOL

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks

Twitter active users pass 200 million

www.guardian.co.uk
Number of Twitterati has shot up from 140 million in May, but majority of 500 million registered users prefer not to tweetTwitter now has more than 200 million active users around the world, with some 10 million of those in the UK underlining its rapid growth as a social media...
Twitter active users pass 200 million

Nielsen: US smartphones have an average of 41 apps installed, up from 32 last year

thenextweb.com
The growing ubiquity of smartphones in the US is helping to drive the surge in app downloads, but as Nielsen reports the average number of apps per device has also increased significantly over the past year. The data measurement and research company notes that this time last year, 38% of...
Nielsen: US smartphones have an average of 41 apps installed, up from 32 last year

Mobile app installs rise, but time in apps barely moves

gigaom.com
Over the past year as more U.S. consumers have adopted smartphones — more than half of the population now uses one — the number of installed applications is up for both Android and iOS devices. Yet the amount of time spent using those applications hasn’t changed much, says Nielsen. In...
Mobile app installs rise, but time in apps barely moves

Nielsen: Who’s still using dumbphones?

www.washingtonpost.com
The smartphone revolution is definitely here, but it’s leaving some users behind. According to a Monday report from Nielsen that asked whether users were carrying smartphones or feature phones, minorities are more likely to adopt smartphones than whites, and women are slightly more likely to carry a smartphone than men....
Nielsen: Who’s still using dumbphones?

When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

techcrunch.com
There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main...
When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen
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