old spice

old spice

Learn the secrets behind viral videos with our new TNW Academy class

thenextweb.com
A few years ago, at my former job my boss asked me: “How do we create a video that has a chance of going viral?” I honestly didn’t have a clue. Thinking out loud I said “We need an awesome or funny video!” I realized straight away that ‘funny’ and...
Learn the secrets behind viral videos with our new TNW Academy class
How Bodyform Made Period Hell Funny On Facebook -- And Clocked Up More Than Two Million YouTube Views In The Process

Old Spice Guy Just Showed Up In An Ad For Samsung's Smart TV

www.businessinsider.com
Samsung is firing on all cylinders right now with a stream of viral videos for its Galaxy phones and, now, one for the Samsung Smart TV which features Isaiah Mustafa, the towel-wearing Casanova from Procter & Gamble's Old Spice ads. On Unruly Media's Tech Ads Chart, which ranks commercial videos...
Old Spice Guy Just Showed Up In An Ad For Samsung's Smart TV
Tech Insurgents 2012: Ryder Ripps, Jonathan Vingiano and Jules LaPlace

Star-studded Airtime promo, "The Best Internet You've Ever Had", features MC Hammer

venturebeat.com
Airtime, Sean Parker’s startup, launched a celebrity-filled promo today to bring in millions of new users to its open video network. The video has been making the rounds, since internet entrepreneur Shaun Fanning, tweeted about it this morning. The startup, which promises to be the PG version of chat...
Star-studded Airtime promo, "The Best Internet You've Ever Had", features MC Hammer

If You Want To Work For Old Spice, You Have To Pass These Crazy Internet Challenges First

www.businessinsider.com
Ever since the monumental creation of Old Spice's "Man Your Man Could Smell Like," the brand has been hailed for its innovative and successful social media strategy. To keep its social top notch, ad agency Wieden + Kennedy has created a gauntlet of internet challenges for people applying to be...
If You Want To Work For Old Spice, You Have To Pass These Crazy Internet Challenges First

Pepsi's Most Successful Viral Video Ever Is Completely Fake

www.businessinsider.com
Last week Pepsi released what is already the 14th most-shared branded video of all time. The spot shows NASCAR driver Jeff Gordon putting on everyman makeup and facial hair, going to a used car dealership in disguise, and then scaring the heck out of an unsuspecting salesman by taking him...
Pepsi's Most Successful Viral Video Ever Is Completely Fake

Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)

www.businessinsider.com
On Jan. 30, I wrote an item describing how Procter & Gamble CEO Bob McDonald was going to "moderate" — i.e. reduce — his $10 billion global ad budget because his brands can get "free" impressions on Facebook and Google. The article enraged some ad execs, who were livid at...
Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)
Dollar Shave Club’s blades are “so f*cking great” they just raised a round for ‘em

The Many Motivations Of Movie Piracy (Notably Absent: 'I Want Everything For Free')

www.techdirt.com
In the recently released Copy Culture In The US & Germany survey report from the American Assembly (for which we provided the design & layout work), one small but especially interesting component is the list of reasons given for downloading TV shows and movies. The American responses were pretty evenly...
The Many Motivations Of Movie Piracy (Notably Absent: 'I Want Everything For Free')

RT @ulteriorepicure: Amazing. RT @roboppy: Making of the Old Spice "I'm on a horse" commercial http://bit.ly/aMSI8o (via @ahhrrr)

www.youtube.com
RT @ulteriorepicure: Amazing. RT @roboppy: Making of the Old Spice "I'm on a horse" commercial http://bit.ly/aMSI8o (via @ahhrrr)

This Is Facebook's First Ever Major, Agency Created Ad -- And It's Pretty Existential [Video] (FB)

www.businessinsider.com
As Facebook announced its one billion-user milestone this morning, Mark Zuckerberg also unveiled its first-ever, agency created ad. This premiere also served as the announcement that Wieden & Kennedy -- creators of Old Spice's "Man your man could smell like" and Nike's "Just Do It" slogan --is the social media...
This Is Facebook's First Ever Major, Agency Created Ad -- And It's Pretty Existential [Video] (FB)

Google hires ex-Old Spice ad creator for its marketing team

9to5google.com
Google Creative Lab has picked up a great new hire, TechCrunch reports this evening. The Mountain-View based company is hiring Iain Tait, formerly of Wieden + Kennedy, the firm responsible for the popular Old Spice commercials (as seen above). Tait comes from ad agency Wieden + Kennedy, where he had most recently...
Google hires ex-Old Spice ad creator for its marketing team

Fun takes time over at Old Spice's microsite

adweek.blogs.com
Fun takes time over at Old Spice's microsite
Facebook's Latest Awkward Ad Says 'Cakes Are Like Facebook'

Here's How Dunkin' Donuts Does Instagram

www.businessinsider.com
Dunkin' Donuts' latest move to bolster its mobile presence is a Halloween-themed Instagram campaign. The company asked consumers to decorate their Dunkin' Donuts cups and post the pictures under the hashtag #DresseDD, and people have been getting creative. Dunkin' will announce the five best costumed cups on Halloween, and the...
Here's How Dunkin' Donuts Does Instagram

New Old Spice Commercial Starring Sex in the City Stars

dailylols.blogspot.com
New Old Spice Commercial Starring Sex in the City Stars

The making of Old Spice's commercial: The Man Your Man Could Smell Like

www.youtube.com
The making of Old Spice's commercial: The Man Your Man Could Smell Like

I favorited a YouTube video -- Old Spice - The Man Your Man Could Smell Like http://youtu.be/owGykVbfgUE?a

www.youtube.com
I favorited a YouTube video -- Old Spice - The Man Your Man Could Smell Like http://youtu.be/owGykVbfgUE?a
Warby Parker Co-founder Launches Harry's, Bringing The Startup's Buy-One-Donate-One To Shaving

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first -- and maybe last -- online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), consumers...
Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

Social Video Company Unruly Triples Annual Revenue And Opens New US Offices

techcrunch.com
Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at...
Social Video Company Unruly Triples Annual Revenue And Opens New US Offices

We Are One Step Closer to Condom Vending Machines in Taxis

betabeat.com
Mr. Shimmerlik. (Photo: NYU Stern) Last year, the New York City Economic Development Council gave a local business school student a $17,500 grant to fund what was basically the best idea ever: Miniature vending machines, sized to fit snugly in the backseat of a taxi, ready to dispense items that...
We Are One Step Closer to Condom Vending Machines in Taxis

Samsung’s saucy Smart TV ad: “Look, don’t touch”

gigaom.com
Samsung has a recent history of mocking others in its ads — some poked fun at iPhone users — but now Samsung is using humor to tout its gesture controlled line of Smart TV sets. Thanks to an integrated web cam atop the display, consumers can control video playback, volume...
Samsung’s saucy Smart TV ad: “Look, don’t touch”

And the Old Spice hits keep coming.

makethelogobigger.blogspot.com
And the Old Spice hits keep coming.

This Moonwalking Pony Beat The Harlem Shake For Most Viral Video On The Internet Right Now

www.businessinsider.com
A video of a little pony doing the moonwalk to Fleetwood Mac is blowing up on the viral charts. (Watch the video below.) According to Unruly, which tracks the most-shared videos on YouTube, this ad for U.K. mobile network Three is the most viral video on the internet right now....
This Moonwalking Pony Beat The Harlem Shake For Most Viral Video On The Internet Right Now

Customer tweets complaint about bank, competing bank sends personalised video ball(ad) to swoon customer

thenextweb.com
Mel Kirk, Managing Director of UK based Tribal Media, posted a tweet complaining about her bank, HSBC. Nothing out of the norm so far. However, within 24 hours, she’d received a video from a competing bank, Barclays, effectively singing for her business but also promoting Bespoke Offers, its new personalised UK...
Customer tweets complaint about bank, competing bank sends personalised video ball(ad) to swoon customer

Twitter Says More Than Half Its Users Follow Six Or More Brands

techcrunch.com
It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said that 88 percent of Twitter users follow at least one brand, and that...
Twitter Says More Than Half Its Users Follow Six Or More Brands

James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Turner Broadcastingand Funny or Die joined forces to make short-form comedy sketches starring James Van Der Beek -- aka Dawson from "Dawson's Creek" -- to promote the HTC smartphone. The videos will roll out later today. "Funny or Die is an...
James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]

Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

techcrunch.com
Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding. Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. When it started in 2005, the Visible Measures was focused on analytics, then...
Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform
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