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Twitter Gets a Vote of Confidence - and a Big Check - From Madison Avenue

allthingsd.com
More momentum for Twitter’s growing ad business – a commitment from a big ad buyer to funnel “hundreds of millions” of its clients money to the social network. As the Financial Times reports, Twitter has struck a deal with Starcom MediaVest Group to give its clients “special access to preferred...
Twitter Gets a Vote of Confidence - and a Big Check - From Madison Avenue

Salesforce.com Plugs Its Ad Tools Into CRM And Social Listening With Social.com

techcrunch.com
Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad campaigns for a number of major ad companies like GroupM and Omnicom. But today it’s breaking out its ad product into...
Salesforce.com Plugs Its Ad Tools Into CRM And Social Listening With Social.com

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

Study: CIOs May Like To Talk The Social Media Talk, But Only 10% Walk The Walk

techcrunch.com
The use of social media in the enterprise has been a path well-trod by companies using mass market tools like Twitter, Facebook and LinkedIn to communicate with peers, customers, investors and anyone else who might be interested in what they’re up to. But when it comes to the most senior...
Study: CIOs May Like To Talk The Social Media Talk, But Only 10% Walk The Walk
Tradesparq brings a social networking approach to sourcing foreign suppliers

Salesforce.com seeks more advertising, marketing revenue from social

gigaom.com
At a glitzy Salesforce.com event in San Francisco on Tuesday, it became clear that the coming connection between customer-relationship management tools and social-listening and social-advertising features isn’t just a neat upgrade for Salesforce users. It’s an attempt by Salesforce to get business from advertising and marketing agencies that want to...
Salesforce.com seeks more advertising, marketing revenue from social
Here's Everything We Know About Apple's New Vision For iAd And iRadio (AAPL)

Worth watching before it's gone: A collection of every Apple television ad ever

thenextweb.com
More than any form of advertising that Apple does, it’s TV ads are glimpses into the reasons for its success. Through its long partnership with Chiat/Day, which merged with TBWA in the 90′s and was swallowed up by Omnicom thereafter, Apple has managed to project an aura of cool onto...
Worth watching before it's gone: A collection of every Apple television ad ever

Facebook Ads Firm Brighter Option Acquired By Buddy Media

paidcontent.org
With Facebook’s advertising fortunes taking off, one cog in that machine has become an M&A target. Social marketing platform operator Buddy Media has acquired Brighter Option, a Facebook advertising platform. Brighter Option‘s technology lets agencies, including GroupM, Omnicom and Aegus, buy ads through the Facebook Ads API. The company...
Facebook Ads Firm Brighter Option Acquired By Buddy Media

Apple's Siri Tells John Malkovich Jokes In Latest iPhone Ad—Here's Today's Ad Brief

www.businessinsider.com
John Malkovich has joined Zooey Deschanel and Samuel L. Jackson in the list of celebrities used to advertise Apple's iPhone. Watch the ad above. TBWAMedia Arts Lab made the spot and according to Ad Age, this is Malkovich's first commercial made to be distributed in the U.S.  LOYAL3 and Fifth & Pacific...
Apple's Siri Tells John Malkovich Jokes In Latest iPhone Ad—Here's Today's Ad Brief

How New York City’s busiest CEO strikes a balance

thenextweb.com
In just 2 weeks, serial entrepreneur Nihal Mehta flew to Barcelona for Mobile World Congress and then to Cannes, France before flying home to New York City. Just days later, he was out again to Cincinnati for MobileX. At MobileX, he gave a keynote speech at lunchtime to 400 people about...
How New York City’s busiest CEO strikes a balance

Who's Winning The TV Pitch For E-Readers? Barnes & Noble, Amazon, Sony—Or Apple

paidcontent.org
Barnes & Noble (NYSE: BKS) is the latest e-reader vendor to try TV as a way to reach the broad base of consumers needed to succeed in the highly competitive space. The retailer just launched a major ad campaign for the Nook, which got through the holidays in a...
Who's Winning The TV Pitch For E-Readers? Barnes & Noble, Amazon, Sony—Or Apple

CLAIM: Google Ad Campaign Won Top Cannes Award In Corrupt Judging Process (GOOG, OMC, WPPGY)

www.businessinsider.com
Google's British media-buying agency, Manning Gottlieb OMD, London, did not deserve to win a Grand Prix at the Cannes ad festival because the judging process was corrupt, according to allegations by WPP CEO Martin Sorrell and Ikon CEO Dan Johns. They may be right: Some of the media placements that...
CLAIM: Google Ad Campaign Won Top Cannes Award In Corrupt Judging Process (GOOG, OMC, WPPGY)

Analyst: Google Threat To Big Ad Agencies Like WPP, Publicis 'Unwarranted'

paidcontent.org
Google (NSDQ: GOOG) is a massive player in the digital advertising world, but given that this remains only a part of the overall ad market, the Internet giant will not soon pose a real threat to big ad agencies of the world like WPP, Interpublic and Omnicom, according to...
Analyst: Google Threat To Big Ad Agencies Like WPP, Publicis 'Unwarranted'

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

WPP's Buddy Media Deal Could Signal Era Of Consolidation In Facebook Ad Buying (WPPGY, IPG, OMC)

www.businessinsider.com
WPP's new deal with Buddy Media—in which the company will become the "preferred social ad management partner" for GroupM, WPP's media-buying arm—could signal an era of consolidation in the social media ad buying world. It is the second recent deal in which a large ad agency holding company has locked...
WPP's Buddy Media Deal Could Signal Era Of Consolidation In Facebook Ad Buying (WPPGY, IPG, OMC)

Marketing incubator PepsiCo10 expands into Brazil, looking for 10 open innovation projects

thenextweb.com
PepsiCo‘s incubator PepsiCo10 is expanding into Brazil, the food and beverage group revealed today during Social Media Week São Paulo. This announcement comes up only a few days after we published a roundup on new accelerators in Brazil, and comes as the confirmation of their recent boom. Yet, PepsiCo10′s focus on...
Marketing incubator PepsiCo10 expands into Brazil, looking for 10 open innovation projects

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first -- and maybe last -- online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), consumers...
Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

The Do Not Track Online Act Was Reintroduced In Congress [The Brief]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today:  Senator Jay Rockefeller re-introduced a Do Not Track Online Act to Congress. The act would enable consumers to turn off any tracking measures online that companies and advertisers would have to obey. Although advertisers say that they have been self-regulating,...
The Do Not Track Online Act Was Reintroduced In Congress [The Brief]

How Google Helps Fuel A Cesspit Of Conflicts Among Web Ad Buyers (GOOG, WPPGY, IPG, OMC, PUB)

www.businessinsider.com
The incentives Google gives to ad agencies who buy media space on its properties are, in part, fueling a cesspit of conflicts of interest among those agencies, and hurting clients as a result, to hear the trade press tell it. Ad Age, DigiDay, and TechCrunch normally treat adtech executives like...
How Google Helps Fuel A Cesspit Of Conflicts Among Web Ad Buyers (GOOG, WPPGY, IPG, OMC, PUB)

This 21-Year-Old Just Sold A Stake In His Mobile Ad Startup To Ad Giant Interpublic (IPG)

www.businessinsider.com
The Interpublic Group, which owns venerable ad agencies such as DraftFCB, Deutsch, McCann and R/GA, has taken a stake in Kiip, the mobile game ad network founded by 21-year-old Brian Wong. The move is validation of the simple but brilliant insight that Wong had about the best way to advertise...
This 21-Year-Old Just Sold A Stake In His Mobile Ad Startup To Ad Giant Interpublic (IPG)

Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

techcrunch.com
Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding. Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. When it started in 2005, the Visible Measures was focused on analytics, then...
Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

Facebook Didn't Reach Out To Advertisers Until After Its Redesign Announcement [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today:  Facebook reached out to ad agencies after making its redesign announcement. Adweek reports: "After the announcement, the company emailed marketers with a follow-up overview of the new feeds and design 'and said right now ad units aren't going to change,'...
Facebook Didn't Reach Out To Advertisers Until After Its Redesign Announcement [THE BRIEF]

Work Market lands $10m to bring its service for managing freelance workforces out of stealth mode

thenextweb.com
Work Market, a service that connects employers and freelancers in the business and enterprise space, has closed a $10 million round of investment led by SoftBank Capital. The round included participation from existing investors Union Square Ventures and Spark Capital, and sees SoftBank Capital General Partner Jordan Levy join the board as an observer. The...
Work Market lands $10m to bring its service for managing freelance workforces out of stealth mode

Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are on it. "[Google's] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges...
Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]
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