optimization

optimization

Microsoft promises quick fix for the bug in SkyDrive that makes it all but unusable in Opera

thenextweb.com
Earlier today it became known that an issue in SkyDrive, Microsoft’s consumer cloud storage service, had rendered it all but unusable in Opera, a niche Web browser. Several million NULL characters, according to our previous coverage, caused Opera “to hang and use 100 percent CPU resources” when a user attempted to access the...
Microsoft promises quick fix for the bug in SkyDrive that makes it all but unusable in Opera
Yahoo and Facebook confirm settlement talks in patent lawsuit

Webcast: Maximizing the Return From Your Facebook Investment

searchengineland.com
Digital Marketing Depot Webcast May 16th 1:00EDT/10:PDT Now that your company is using Facebook for marketing, do you know if your efforts are paying off? This webcast will demonstrate how to measure Facebook ROI and where to find optimization opportunities. The webcast will also cover targeting,... Please visit Search Engine...
Webcast: Maximizing the Return From Your Facebook Investment
Oh great: New attack makes some password cracking faster, easier than ever

Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

thenextweb.com
Website customization marketplace Tweaky has launched publicly and is making its service available for $39 per project. It feels that after spending time proving the model, building up marketing and establishing its price point, it’s ready to meet the world. In celebration of this occasion, the company is also announcing...
Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

techcrunch.com
Today Facebook awarded the 12 best social marketing tool and service providers with a new “Strategic Preferred Marketing Developer” distinction. The exclusive sPMD list will help brands sort through the 300 B2Bs in Facebook’s PMD directory, and find trusted Facebook Page and Ads optimization providers. Each member gets a seat on...
Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

Zenya’s Next Gen Keyword & Categorization Platform

searchengineland.com
The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically.... Please visit Search Engine...
Zenya’s Next Gen Keyword & Categorization Platform

Does Your Company Twitter? 10 Tips To Become A Great Business “Twit”

www.searchenginejournal.com
What do you think of when I mention Twitter?  Do you think about teenagers posting what color socks their wearing to school today?  Or do you think about the sales/conversions your company makes by utilizing these accounts?  Social media is a fantastic way to increase your brand exposure.  By creating...
Does Your Company Twitter? 10 Tips To Become A Great Business “Twit”
Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers

How To Mine Your Local Market Site Search Keyword Goldmine

searchengineland.com
The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey... Please visit Search...
How To Mine Your Local Market Site Search Keyword Goldmine

The Price Of Perfection

marketingland.com
A few years back, I wrote a column about a common worry people express when they use analytics to inform their optimization testing plans. Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their site. A more......
The Price Of Perfection

GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

pandodaily.com
Advertisers treat social media as a branding category like TV, not a direct marketing category like email. And for brand spending, there’s no such thing as ROI. Not many object to that because brand dollars are considered to be the Holy Grail of digital advertising. GraphScience, a Palo Alto data startup, objects....
GraphScience Raises $2 Million Series A for Social Ad Optimization, Data Services

Opera buys Skyfire, wants its video and smartphone optimization expertise

www.engadget.com
In a sudden joining of former leaders turned also-rans in the mobile browser arena, Opera announced tonight that it has acquired Skyfire for about $155 million in cash and stock. According to the press release, Opera believes one of the things the two can help each other with is...
Opera buys Skyfire, wants its video and smartphone optimization expertise

Wanna track your Amazon cloud costs? Here's another way to do so

gigaom.com
In case you haven’t noticed, there’s a whole ecosystem of startups building businesses around making Amazon Web Services less inscrutable to business customers. And some of those startups are now partnering up with each other to provide a fuller suite of services.. Cloudyn CEO Sharon Wagner. The latest partnership is...
Wanna track your Amazon cloud costs? Here's another way to do so

SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

searchengineland.com
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now » Please visit Search Engine Land for the full article....
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

Content Marketing Today: An All-Hands Enterprise

marketingland.com
It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made...
Content Marketing Today: An All-Hands Enterprise

New blog post on SEO, customer experience, & marketing optimization: The Algorithm is Not the Goal http://ow.ly/1mWAR

metamarketer.com
New blog post on SEO, customer experience, & marketing optimization: The Algorithm is Not the Goal http://ow.ly/1mWAR

Wishpond Launches Eight Twitter Marketing Apps That Borrow Their Look From Twitter

techcrunch.com
Wishpond is launching a set of eight new apps that bring the startup’s social marketing campaigns to Twitter. The apps allow businesses to promote different contests and offers from their Twitter account, such as Photo and Caption contests. I talked to CEO Ali Tajsekandar about the new tools, and it sounds like...
Wishpond Launches Eight Twitter Marketing Apps That Borrow Their Look From Twitter
Pebble Firmware Update 1.9 Delivers A Non-Watchface App - The Classic Game Of Snake

Framing Landing Pages In The Bigger Picture

searchengineland.com
It’s wonderful that landing pages have become so widely known, at least in search marketing and conversion optimization circles. They’re a well-honed tactic that everyone in our space understands. Want to improve your conversion rate on search campaigns? Direct your clickthroughs to... Please visit Search Engine Land for the full...
Framing Landing Pages In The Bigger Picture

Google Stashed $2B in Taxes in the Bermuda Triangle in 2011

allthingsd.com
Google is great at optimization and efficiency in many things. Among them: Taxes. The company paid a total of $1.5 billion in worldwide income taxes in 2011, avoiding an estimated $2 billion more by moving the equivalent of 80 percent of its profit to Bermuda, Bloomberg reported today. Google’s effective...
Google Stashed $2B in Taxes in the Bermuda Triangle in 2011

Live @ SMX West: Must-Have Local Search Tactics

searchengineland.com
Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social... Please visit Search Engine Land for...
Live @ SMX West: Must-Have Local Search Tactics

The Pocket-Sized Mad Scientist Of Conversion Optimization

searchengineland.com
Regular readers of the Search & Conversion column know well one of my fellow contributors, Brian Massey. His columns are consistently some of the most educational and entertaining. The first time I met Brian was at a Pubcon session on landing pages, where he had donned a white lab coat,...
The Pocket-Sized Mad Scientist Of Conversion Optimization

Google makes the Nexus 7 tablet official: Android 4.1 Jelly Bean and a $199 price

www.engadget.com
Some of the mystery has been taken out of it, but Google has officially taken the wraps off of the Nexus 7, its first reference-grade tablet. The 7-inch slate is the first and currently only device shipping with Android 4.1 Jelly Bean, and takes advantage of its optimization for...
Google makes the Nexus 7 tablet official: Android 4.1 Jelly Bean and a $199 price

AppCod.es Launches App Store Prediction Tool, Tells Developers Which Keywords Work

techcrunch.com
Warsaw-based, three-person startup AppCod.es just released new tools that will appeal to mobile app developers, both of which are intent on helping developers achieve better ASO, or App Store Optimization. ASO is basically a new form of SEO, but instead of boosting search engine rankings, it’s about boosting the ranking...
AppCod.es Launches App Store Prediction Tool, Tells Developers Which Keywords Work

Facebook to offer conversion tracking and optimization through self-serve ad tool

www.insidefacebook.com
Facebook today announced that it will offer a self-service conversion measurement feature for direct response marketers and expand the capabilities of its Optimized CPM bidding option to incorporate conversion data. Facebook tells us marketers will be able to use its tool to generate a unique bit of code to add...
Facebook to offer conversion tracking and optimization through self-serve ad tool

Voice over LTE could slash smartphone battery life in half

bgr.com
Wireless providers in the United States see voice over LTE, more commonly known as VoLTE, as the future of mobile phone calls. The transition to the new technology may not be well received by consumers, however. According to a new report from Spirent Communications, VoLTE can reduce a smartphone’s talk-time battery life...
Voice over LTE could slash smartphone battery life in half

Keyword Classification: Understanding The “Why” Of SEO

searchengineland.com
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process? Please visit Search Engine Land for the full article....
Keyword Classification: Understanding The “Why” Of SEO

Motorola Droid RAZR M HD rumored to get larger 4.5-inch 720p display, bigger battery

bgr.com
Motorola’s DROID RAZR M is arguably one of the best Android smartphones with a display under 4.5-inches. Its edge-to-edge screen might not be as sharp as the 720p and 1080p resolution displays other smartphones tout, but its combination of its superior battery life coupled with Smart Actions optimization clearly give it an...
Motorola Droid RAZR M HD rumored to get larger 4.5-inch 720p display, bigger battery

Why laptop makers should be focusing on tablets now

gigaom.com
Laptop makers not focused on producing attractive tablets may want to re-evaluate that strategy. According to an IDC report on Monday, tablets will begin to outsell portable PCs in 2015. This forecast further emphasizes the massive shift toward mobile, which has been underway for several years: Smartphones began outselling PCs...
Why laptop makers should be focusing on tablets now
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