optimizer

optimizer

Google updates AdMob with local payment support, improved ad filtering, more

9to5google.com
Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more. Developers will see the changes roll out over the next few months according to Google. Check below for a full...
Google updates AdMob with local payment support, improved ad filtering, more

The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

techcrunch.com
Optimizely co-founder and CEO Dan Siroker shared some big numbers today about the A/B testing service’s growth. Let’s go with the biggest one first. Siroker says Optimizely, which makes it easy for websites to conduct tests to optimize their design and content, has now delivered those tests to 1,303,364,329 visitors...
The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

techcrunch.com
Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads. The update, which starts rolling out today, also brings AdMob more in line with...
Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support

Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

searchengineland.com
Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers’ bids based on how likely... Please visit Search Engine Land for the...
Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

The Person Running AOL Every Day Is Not Who You Think It Is (AOL)

www.businessinsider.com
At AOL, all executives who have a revenue line or manage any kind of product report to one man. The executive running AOL.com reports to this person. So do the executives running AOL's women brands, access business, mobile product development, and tech news sites. On a macro level, this person...
The Person Running AOL Every Day Is Not Who You Think It Is (AOL)

Google AdWords can now monitor app downloads via ads on iOS devices

thenextweb.com
Google AdWords can now be used to track the number of app downloads that were directed through in-app display advertisements on iPhone and iPad devices. Morgan Hallmon, a Product Manager at Google, explained how advertisers and promoters could take advantage of the update over on the Inside AdWords blog: “To...
Google AdWords can now monitor app downloads via ads on iOS devices
Skyfire gets another $10M to ease network data strain

Google Analytics Gets New Testing Functionality: Content Experiments

marketingland.com
Today the Google Analytics team made an important announcement for marketers and analysts: Google Website Optimizer will be fully integrated into Google Analytics. Google will be discontinuing Website Optimizer as a stand alone product (by August) and the testing functionality will be available to... Please visit Marketing Land for the...
Google Analytics Gets New Testing Functionality: Content Experiments
Notion Ink Scraps High-Resolution Screen For Next Tablet
6 key takeaways from the Obama For America tech team
Google to close Affiliate Network later this year

How an AT&T tool can make your app more efficient

news.cnet.com
AT&T's Application Resource Optimizer can make apps more network and battery friendly. [Read more]...
How an AT&T tool can make your app more efficient

D-Wave's quantum optimizer might be quantum after all

arstechnica.com
Wikimedia Commons Quantum optimizer manufacturer D-Wave Systems has been gaining a lot of traction recently. They've sold systems to Lockheed Martin and Google, and started producing results showing that their system can solve problems that are getting closer to having real-life applications. All in all, they have come a...
D-Wave's quantum optimizer might be quantum after all
A quantum optimizer folds its first proteins

A/B testing your Cohorts with Google Analytics result views

ajaxian.com
Shared by Bud Well, this is impressive. Remarkably, it seems simpler than website optimizer, probably also more limited. PLAIN TEXT JAVASCRIPT: var header_test = new Cohorts.Test({     name: 'big_vs_small_header',     sample: 1, // we want to include all visitors in the test     cohorts: {    ...
A/B testing your Cohorts with Google Analytics result views
Google buys a D-Wave quantum optimizer

Opera and Skyfire marry data compression with video optimization in $155M merger

gigaom.com
Before this week, you may have been forgiven for thinking of Opera as a worthy but dull fading player in the browser space. No longer. Not only has the Norwegian firm caused quite a bit of upset by dropping its own engines and frameworks in favor of WebKit, Chromium and...
Opera and Skyfire marry data compression with video optimization in $155M merger

Skyfire Raises $10M To Bring Its Mobile Optimization Tools To Global Carriers

techcrunch.com
Skyfire, which makes mobile browsing services for both carriers and consumers, has raised $10 million in Series D funding. The company’s main carrier product is currently the Skyfire Rocket Optimizer, which can supposedly reduce the bandwidth needed to download videos by 60 percent and images by 50 percent, and which...
Skyfire Raises $10M To Bring Its Mobile Optimization Tools To Global Carriers

A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch

techcrunch.com
Optimizely, the Y Combinator-incubated startup that helps companies A/B test their websites, just announced that it has raised new funding from Battery Ventures, Google Ventures, and InterWest Partners. The startup previously raised $1.2 million from angels including Ron Conway, Chris Sacca, and Ashton Kutcher, but this is its first venture...
A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch
Skyfire Integrates Apps Into Your Mobile Browser With Its Horizon Toolbar

Drippler racks up 2.5 million downloads for its Android-based recommendation service

www.insidemobileapps.com
Drippler, the Palo Alto, Calif.-based startup that provides users with device-related content and information for their Android devices, announced today its suite of apps have now been downloaded more than 2.5 million times. Users get information from Drippler’s apps in the form of what the company calls “Drips” — usage tips, software...
Drippler racks up 2.5 million downloads for its Android-based recommendation service

Platform industry news: Triggit, Compass Labs, Optimal, Viralheat

www.insidefacebook.com
Triggit Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers...
Platform industry news: Triggit, Compass Labs, Optimal, Viralheat

8 Features Advertisers Really Need From Google AdWords

searchengineland.com
Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for advertisers. Many of these features are items Google wants to see as they help increase their bottom line or make it very easy to advertise. However, these new......
8 Features Advertisers Really Need From Google AdWords

AirCover’s New Security App Comes with VIP Party Access for Pando Readers!

pandodaily.com
Today in unfun news: the lack of cyber security in the world is getting really scary, as was made apparent in a recent story about hackers infiltrating the NASA network. Personal security risks are also a growing threat, though, for me at least, addressing this issue is one of those things...
AirCover’s New Security App Comes with VIP Party Access for Pando Readers!
× Just a test of the new info bar. What do you think?