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own marketing

US Women's Gymnastics Team Decides Self-Chosen Nickname 'Fierce Five' Needs Trademark Protection

www.techdirt.com
Is anyone else out there excited to hear about athletes trademarking nicknames? Anyone? Or is it just another one of those things that seems to go hand-in-hand with buying defensive patents by the bucket-load and fending off onerous members of artists' estates? These IP land grabs seem to be a...
US Women's Gymnastics Team Decides Self-Chosen Nickname 'Fierce Five' Needs Trademark Protection

Apple Tells Developers To Stop Using White iPhone Images

pandodaily.com
Recently a startup I know was heavily pressured by Apple to change their iOS app marketing material. The problem? The app was shown with a white iPhone image on their website. That’s the first I’ve ever heard of Apple freaking out over the color of the iPhone skin in...
Apple Tells Developers To Stop Using White iPhone Images
Backed By $500,000 In Seed Funding, LiveNinja Launches Its Video Chat Marketplace

Startup Spotlight: Nuubuu creates a marketplace for your content creations

www.geekwire.com
Ameya Bhatawdekar Nuubuu founder Ameya Bhatawdekar wants to make it simple for everyone to upload and sell their digital creations, from electronic books to designs to music to photos. There’s no shortage of places to do that now, including offerings from upstarts like Sellfy and Pulley. Founded just four months ago, Nuubuu charges five...
Startup Spotlight: Nuubuu creates a marketplace for your content creations

Why did HMV fail? | Philip Beeching

www.guardian.co.uk
HMV could have put together a strong online offering when the going was good in the late 90s, but instead it took a wrong turnI first started work on the HMV advertising account in 1982, little knowing that I would go on to handle this piece of business for over...
Why did HMV fail? | Philip Beeching

30 Valuable Lessons Learned Using Social Media for Small Business

www.problogger.net
In this post Mark Hayward shares some great tips on social media for small business. Image by jn is not here Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months...
30 Valuable Lessons Learned Using Social Media for Small Business
Forget Twitter, SoundCloud Is Social Music's Rising Star

Brand Networks casts off bootstraps with first $68M "warchest' of funding

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Brand Networks has raised $68 million in its first round of funding to speed up its growth and expand around the world. Brand Networks combines enterprise-style software with agency-like services. The company works with big brands that have different social...
Brand Networks casts off bootstraps with first $68M "warchest' of funding

HTC Says its One Voice Has Been Too Quiet

allthingsd.com
After several years of marketing itself as “quietly brilliant,” Taiwanese phone maker HTC is looking to rediscover its voice. “We can’t be quiet,” HTC President Jason Mackenzie said in an interview. “As a challenger brand… we have to be more bold,” Mackenzie said. Flying high until hitting severe turbulence last...
HTC Says its One Voice Has Been Too Quiet
European carriers: Lumia phones are 'not good enough' to compete with iPhone and Android

Apple reportedly restricting developers’ use of white iPhone images to promote apps

thenextweb.com
Apple has always provided a set of guidelines for the use of iPhone images in the promotional materials of independent developers. In those guidelines they get very specific about how iPhone, iPod touch and iPad images can be used in promoting developers’ apps. Now, according to a report from Michael Arrington at...
Apple reportedly restricting developers’ use of white iPhone images to promote apps

Confused Samsung Debuts Attack Ad on Executives

www.patentlyapple.com
Samsung doesn't like the trend that's putting Apple's iPhone back on top last quarter and so their marketing attack dogs thought it was time for another Galaxy vs. iPhone ad. The trouble with their ad is that it could be shooting themselves in the foot. Making executives look stupid for...
Confused Samsung Debuts Attack Ad on Executives
Galaxy Note 10.1 is not the 'iPhone moment' Samsung was looking for

Facebook testing global/regional fan pages that share a single Like count

www.insidefacebook.com
Facebook appears to be testing a way for pages to customize their presence for different regions while maintaining a unified total Like count across all pages. It seems users who visit a page will be automatically directed to the version specific to their region, but they can access any...
Facebook testing global/regional fan pages that share a single Like count

Copyright Holders Punish Themselves With Crazy DMCA Takedowns

torrentfreak.com
During the last 24 hours Google published an extremely enlightening database listing DMCA takedown notices the company receives from rightsholders. Google calls it their ‘Transparency Report’ and its very publication shows why transparency is absolutely needed in these areas. Quite simply, rightsholders are having problems getting it right. Check out...
Copyright Holders Punish Themselves With Crazy DMCA Takedowns

Intuit Just Bought What for $424 Million? Demandforce, That's What.

allthingsd.com
To say that Demandforce had been flying under the radar is putting it mildly. As software-as-a-service companies go, I had never heard of Demandforce, so it came as nothing short of a surprise when the news broke that not only was software firm Intuit buying it, but also paying $424...
Intuit Just Bought What for $424 Million? Demandforce, That's What.
Oracle looks to take a bigger bite of Facebook's juicy apple with Involver buy
Following App.net's Reboot, Smore Introduces App Flyers For DIY Mobile App Marketing

Cisco's John Chambers Pooh-Pooh's The Hot New Tech Threatening His Company (CSCO)

www.businessinsider.com
Cisco CEO John Chambers made a point on Wednesday to downplay the threat of an up-and-coming technology called software-defined networking (SDN). SDN changes the way networks are designed, moving fancy features out of expensive network hardware and into software. Companies can then buy cheaper  hardware and less of it. Cisco...
Cisco's John Chambers Pooh-Pooh's The Hot New Tech Threatening His Company (CSCO)
Google's shutdown of China's Acer phone makes short-term sense, long-term trouble

Industry Moves: Digitas; Immediate; x + 1; Movieclips; TruEffect; PulsePoint

paidcontent.org
The latest hires in the digital media and tech industry: Digitas: Matt Jacobs, formerly of McCann Worldgroup, will now lead strategy for the new Digitas San Francisco office. Most recently, Jacobs was founder and principal of sales and marketing consulting firm Telegraphe Partners. He previously worked at Digitas’ NYC office from...
Industry Moves: Digitas; Immediate; x + 1; Movieclips; TruEffect; PulsePoint

Is it Time for Apple to launch their Cellular MacBook Pro?

www.patentlyapple.com
The 3G standard was still considered a voice centric standard that wasn't really designed for data services. The new LTE standard was designed for the data services era. Apple uses LTE in their latest iPad and their own marketing states ......
Is it Time for Apple to launch their Cellular MacBook Pro?
Facebook Is In Danger Of Becoming Yahoo! Because Advertisers Don't Understand 'Social' (FB)

Apple, ARM and Intel | Monday Note

www.guardian.co.uk
The two tech giants have to at least pretend to be civil when it comes to chips, putting aside the smartphone disputes - for nowApple and Samsung are engaged in a knives-out smartphone war, most infamously in the courts, but, more importantly, in the marketplace. In its latest ad campaign,...
Apple, ARM and Intel | Monday Note
BII MOBILE INSIGHTS: The Future Of Mobile Shopping Is Bright

Chris Saad: "Facebook's Claims About Data Portability Are False"

www.readwriteweb.com
Earlier this week, Mark Zuckerberg claimed that Facebook's recent privacy changes were not nefarious, but rather an unselfish pursuit of "a concept called data portability." As the one of the people who popularized that concept in relation to social networks, and as a founding member of the organization representing that...
Chris Saad: "Facebook's Claims About Data Portability Are False"

How to Use Social Media for Personal Branding

www.techipedia.com
This is a guest post by Dan Schawbel. Follow him on Twitter. Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves. For instance, if your Twitter handle reads “@fastcar,” then you aren’t building your...
How to Use Social Media for Personal Branding

Beaten, twisted, sprayed and sat on: how Samsung stress tests its phones (video)

www.engadget.com
Just treated yourself to a new Samsung Galaxy S III or a Note II but wondering how the plastic body will stand up to the rigors of daily life? The manufacturer's showing off a smorgasbord of tests its smartphones go through in the labs while being prepped for prime...
Beaten, twisted, sprayed and sat on: how Samsung stress tests its phones (video)
Refurbished Retina iPads now available through Apple Store with $50 discount

Crowdfunded Album Leaps Onto The Charts, Sells More Than Rihanna And Coldplay

www.techdirt.com
We keep hearing from the neo-luddites of the entertainment industry that new business models can't possibly work. In my recent debate with Jon Taplin, for example, he insisted that Kickstarter "doesn't work for most people" -- as if the old Hollywood system does. But as we've seen, the innovator's dilemma...
Crowdfunded Album Leaps Onto The Charts, Sells More Than Rihanna And Coldplay
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