page impressions

page impressions

Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels

www.engadget.com
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android...
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels

Madvertise Launches madPlus To Add Real-Time Bidding, Further Targeting To Its Mobile Ad Network

techcrunch.com
Madvertise, the European mobile ad network backed by the likes of Earlybird and Blumberg Capital, is adding a raft of new options for advertisers using its platform, including the introduction of AdWords-esque Real-Time Bidding, along with more sophisticated targeting. Dubbed ‘madPlus’ (those crazy Germans!), the new ad technology suite sees...
Madvertise Launches madPlus To Add Real-Time Bidding, Further Targeting To Its Mobile Ad Network

Facebook Ads Firm Brighter Option Acquired By Buddy Media

paidcontent.org
With Facebook’s advertising fortunes taking off, one cog in that machine has become an M&A target. Social marketing platform operator Buddy Media has acquired Brighter Option, a Facebook advertising platform. Brighter Option‘s technology lets agencies, including GroupM, Omnicom and Aegus, buy ads through the Facebook Ads API. The company...
Facebook Ads Firm Brighter Option Acquired By Buddy Media

Facebook social reader app contributes to record traffic for U.K. news site

www.insidefacebook.com
The Guardian reached a new record of unique visitors and page impressions for Guardian.co.uk in February, and the news organization attributes 30 percent of referral traffic to Facebook. That’s up from 2 percent only six months ago. The change is largely the result of a Facebook canvas application that lets users read Guardian stories and...
Facebook social reader app contributes to record traffic for U.K. news site

MoneySupermarket To Acquire MoneySavingExpert For £87 million

techcrunch.com
MoneySupermarket, a UK Price comparison site for financial services, is acquiring advice site MoneySavingExpert from founder Martin Lewis, for £87m. Personal finance journalist Martin Lewis launched MoneySavingExpert in 2003 and according to Google Analytics it gets 39 million unique visitors and about 277 million page impressions a month. That makes...
MoneySupermarket To Acquire MoneySavingExpert For £87 million

Consolidation in the European mobile ad space as madvertise buys Turkey’s Mobilike

thenextweb.com
Mobile advertising startup madvertise has acquired Turkish rival Mobilike in a move that demonstrates the ongoing consolidation in the mobile ad space. The German company used part of the proceeds from its recent $10 million funding round for the purchase, but chose not to disclose the financial terms of the...
Consolidation in the European mobile ad space as madvertise buys Turkey’s Mobilike

LinkedIn Competitor XING Buys Glassdoor-like Startup Kununu For $12.3M, But Will It Fair Well?

techcrunch.com
The German market for startups never ceases to amaze me. While many European startups struggle with either internal markets that are too small or international markets that are pretty daunting, the German eco-system rattles along pretty well, given that with Germany, Austria and Switzerland you have a potential market of...
LinkedIn Competitor XING Buys Glassdoor-like Startup Kununu For $12.3M, But Will It Fair Well?

Pottermore: 3m pupils enrol at Hogwarts

www.guardian.co.uk
Millions of fans have signed up to JK Rowling's digital experience to cast spells and fight duels, with more interactivity and The Chamber of Secrets promised 'soon'Hogwarts, the wizarding school at the centre of the Harry Potter books, can now count 3 million virtual pupils among its numbers after fans...
Pottermore: 3m pupils enrol at Hogwarts

Internet Explorer flaw allows websites to track your mouse cursor, even when you aren't browsing

thenextweb.com
A new Internet Explorer vulnerability has been discovered that allows an attacker to track your mouse cursor anywhere on the screen, even if the browser is minimized. All supported versions of Microsoft’s browser are reportedly affected: IE6, IE7, IE8, IE9, and IE10. The flaw was first discovered by Spider.io a...
Internet Explorer flaw allows websites to track your mouse cursor, even when you aren't browsing
Mobile ad firm Madvertise buys Turkey’s Mobilike
In UK Online Property Landgrab, Zoopla Signs To Power Listings For Lebedev’s Independent + Evening Standard

Before The Paywall, Murdoch Stops Disclosing UK News Site Traffic

paidcontent.org
With a month to go before News International raises its first paywall in June, both Times Online and Sun Online have stopped publishing their user numbers through the ABC. March monthly figures for UK newspaper sites were issued Thursday - but both Murdoch titles are absent. ABC (NYSE: DIS)...
Before The Paywall, Murdoch Stops Disclosing UK News Site Traffic
Apple Should Think Differently About Wall Street

Business social network XING buys employer review platform Kununu for up to $12.3m

thenextweb.com
XING, Europe’s LinkedIn, has acquired kununu, Europe’s Glassdoor, for up to 9.4 million euros ($12.3 million). Kununu is an employer assessment and review platform that enables people to rate their jobs and the company they work for. The service is available in Germany, Austria and Switzerland, and Vienna-based kununu claims...
Business social network XING buys employer review platform Kununu for up to $12.3m

Future Publishing launches ‘How to Draw & Paint’, an iPad magazine that teaches you different styles

thenextweb.com
Future Publishing has announced a new iPad magazine series which aims to teach readers how to draw and paint. Future is the UK publisher behind the likes of TechRadar, GamesRadar and T3, and its range of Web and mobile sites deliver 160 million page impressions every month to over 34...
Future Publishing launches ‘How to Draw & Paint’, an iPad magazine that teaches you different styles

BII MOBILE INSIGHTS: Five Questions Advertisers Need To Ask About Mobile

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. 5 Questions Advertisers Need To Ask About Mobile (Deutsch Inc.)Why should mobile matter to advertisers? Because it connects the physical and digital worlds and brings a campaign...
BII MOBILE INSIGHTS: Five Questions Advertisers Need To Ask About Mobile
Making money from mobile audiences
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