paper catalog

paper catalog

Ikea Figured Out How To Use An iPhone To Make Its Catalog Cool

www.businessinsider.com
The 2013 Ikea catalog will use augmented reality technology, reports Apartment Therapy. You'll get a paper catalog in the mail, but with help from the free Ikea app, it'll become an enhanced visual experience through your smartphone. Check out the video below for a demo of how it will work:...
Ikea Figured Out How To Use An iPhone To Make Its Catalog Cool

Is Browsing a Catalog More Fun on a Tablet?

allthingsd.com
Unsolicited catalogs take up a frustratingly large amount of space in my snail mail, and I can’t remember the last time I ordered from one. Yet there’s something relaxing about sitting down and flipping through colorful, glossy pages to admire an ensemble from Anthropologie, read a recipe from Williams-Sonoma or...
Is Browsing a Catalog More Fun on a Tablet?

New Life For Mail-Order Brands: Google Expands Its Digital Catalogs

www.readwriteweb.com
I can hardly be bothered to spend time in an actual, brick-and-mortar store anymore. Some purchases demand it, like produce, jeans and furniture, but I prefer the immediacy and convenience of shopping via the Internet. But there's a problem: The Web isn't anything like a store.  Online, we're expected to...
New Life For Mail-Order Brands: Google Expands Its Digital Catalogs
IKEA adding augmented reality tools to paper catalog
× Just a test of the new info bar. What do you think?