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After Vitrue, Oracle acquires social media monitoring firm Collective Intellect

thenextweb.com
The social media CRM and marketing space is certainly heating up. First, Oracle acquires Vitrue for $300 million, and then Salesforce.com buys Buddy Media for nearly $700 million. That means it’s Oracle’s turn again – they’ve just announced the acquisition of real-time social media monitoring platform company Collective Intellect. Financial...
After Vitrue, Oracle acquires social media monitoring firm Collective Intellect

Twitter's Big Pitch to Big Brands: You Want Space? We Got Space.

allthingsd.com
Twitter’s basic ad unit is a Tweet, which is why the company says it is having early success with mobile ads. But advertisers want more than just 140 characters, and Twitter is happy to help them out there, too. That’s the point of the TV ads Twitter bought yesterday —...
Twitter's Big Pitch to Big Brands: You Want Space? We Got Space.

Ashton Kutcher Believes Steve Jobs Role Meant for Him

www.macrumors.com
The Daily spoke with Five Star Institute's Mark Hulme who is producing the upcoming Steve Jobs film that is starring Ashton Kutcher. Hulme reports that Kutcher is "pouring himself" into the role and "believes the role was meant for him".“He is already meeting with folks that knew Steve Jobs. He’s...
Ashton Kutcher Believes Steve Jobs Role Meant for Him

SocialFlow Increases Social Media Clicks By Up To 60% - At A Cost

www.readwriteweb.com
SocialFlow, a service currently being used by the Economist, the New York Public Library, Pepsi and Human Rights Watch to manage social media campaigns, exited its beta and became publicly available Tuesday. In the beta stage, SocialFlow increased clicks per tweet between 40% and 60%, on average. But the service...
SocialFlow Increases Social Media Clicks By Up To 60% - At A Cost
How Enemies Power Innovation

Hootsuite Adds Industrial Strength Social Media for Corporate Teams

allthingsd.com
Time was that when companies first got serious about managing their brands on social media — Twitter, Facebook and the like — the social media “department” was one person. Now that big companies have figured out that there are big opportunities to drive incremental sales, put out customer relations fires...
Hootsuite Adds Industrial Strength Social Media for Corporate Teams

Twitter Trends: Now Showing In Bing Results?

searchengineland.com
Bing has been very upfront about the fact that people and social stats can power search results.  A new implementation of social data was spotted in the wild by techie-buzz.com who found Twitter trends making their way into the search results pages.  The query in question was for a hot topic...
Twitter Trends: Now Showing In Bing Results?
Pepsi Puts A Pop Culture “Cheat Sheet” At The Heart Of Its New Campaign

A new way to experience profiles: with or without replies

blog.twitter.com
When you visit a Twitter user’s profile, you may want to see his or her original Tweets rather than their conversations. Then again, you may enjoy seeing the back-and-forth exchanges they have with other Twitter users. Now you can have it both ways. When you visit the profiles of verified...
A new way to experience profiles: with or without replies

BuzzFeed Adds A Little Nostalgia To Your Facebook Timeline

techcrunch.com
Facebook’s Timeline is a cool idea, but as a representation of my life, it doesn’t have much to say about my experiences before 2004. Now, in its own small way, viral content site BuzzFeed is trying to change that. Specifically, it’s adding buttons in a few posts to take advantage...
BuzzFeed Adds A Little Nostalgia To Your Facebook Timeline

Why Twitter May Have the Edge in Online Ads

www.readwriteweb.com
For all their popularity, social networks have turned out to be barren soil for advertisers. Facebook famously has 901 million users, but it only saw $4.12 in revenue from each of them last year. Twitter has taken even longer to implement a business plan for monetizing its 140 million...
Why Twitter May Have the Edge in Online Ads
Gigya, the startup that adds social to brand name apps, gets $15.3M
Social Syndication Startup Mass Relevance Raises $3.3M

Pepsi and Twitter partner to stream live video of concerts to followers

thenextweb.com
Pepsi is ramping up the cola-wars on social media with a move to stream live video from concerts to its followers on Twitter. The deal with Twitter is a part of it’s global advertising campaign and will also feature a television ad with singer Nicki Minaj. Pepsi needs to refresh...
Pepsi and Twitter partner to stream live video of concerts to followers

Welcome to Wall Street: The Instagram Buy Is All About Facebook's Investors

www.readwriteweb.com
When Pepsi realized it had converted as many Coca-Cola drinkers as it was going to, it started acquiring fast food chains, including Pizza Hut, Taco Bell and Kentucky Fried Chicken (which were later spun off as Yum! Brands). It made sense, on the surface: each chain's outlets were a...
Welcome to Wall Street: The Instagram Buy Is All About Facebook's Investors

If Pinterest is the social network for women, Google+ is the social network for men

thenextweb.com
With all of the talk about how Pinterest usage is skewed towards women, Google+ is apparently dominated by men as more than two-thirds of its 90M members are guys. This is good news for brands who are trying to reach a male-centric audience. According to report by NetworkWorld citing research...
If Pinterest is the social network for women, Google+ is the social network for men

Kiip Goes Beyond Games, Lets Any App Reward You With Real-Life Prizes

techcrunch.com
What if you won prizes for getting Likes on Instagram, listening to songs on Pandora, or making Highlight connections around town? Today Kiip expands its real-world rewards platform to allow giveaways in any type of app, not just games. Since Kiip-client brands pay developers to promote through them, today’s launch gives...
Kiip Goes Beyond Games, Lets Any App Reward You With Real-Life Prizes

Trend-Based Ad Targeter Taykey Goes Cross-Platform, Adds Kevin Rose As Adviser

techcrunch.com
Sequoia-backed social ad startup Taykey is ready to look beyond Facebook. Taykey says it looks at 40,000 data sources and automatically generates campaign keywords to help advertisers to reach the audience they’re looking and respond in real-time to online trends. For example, if Paul Abdul does something newsworthy, then advertisers...
Trend-Based Ad Targeter Taykey Goes Cross-Platform, Adds Kevin Rose As Adviser

Twitter Signs Up Pepsi For Big Music Promotion

allthingsd.com
Here’s another big brand signing up for Twitter’s ambitious media plan: Pepsi will work with the service for a series of promotions which will involve free music downloads, live streaming concerts and music listings “curated” by the service’s users....
Twitter Signs Up Pepsi For Big Music Promotion

‘Klout for brands’ Unmetric now lets you keep an eye on the competition

thenextweb.com
Today Unmetric, the social media benchmarking company tailored for Fortune 500 companies, is launching ‘Unmetric Score’, for measuring the online brand performance of competitors. Like Klout for brands, Unmetric Score uses a recipe of qualitative and quantative metrics to keep an eye on the competition in all sorts of business sectors. To...
‘Klout for brands’ Unmetric now lets you keep an eye on the competition
Omers Ventures leads new $20M round in social media management startup Hootsuite

17 Extravagant Ways Big Brands Promoted Themselves At SXSW

www.businessinsider.com
South by Southwest isn't only a great platform for startups. Brands that want to interact with tech influencers made themselves present in big ways around Austin. From pop-up skate parks to hosting a live Jay-Z concert, here's how brands went big at SXSW.Nike pushed NikeFuel and set up a...
17 Extravagant Ways Big Brands Promoted Themselves At SXSW

Media Decoder Blog: Pepsi and Twitter Announce Partnership on Ad Campaign

mediadecoder.blogs.nytimes.com
The initiative is part of Pepsi's attempt to refresh its brand and take advantage of the involvement of young people on social media platforms....
Media Decoder Blog: Pepsi and Twitter Announce Partnership on Ad Campaign

Pepsi heads to Twitter for music initiative

news.cnet.com
The second-largest soda company kicked off a year-long, Twitter-based music marketing campaign today to improve its relationship with younger consumers. [Read more]...
Pepsi heads to Twitter for music initiative

TNW’s Daily Dose – 24 hours of tech news in 5 minutes [Audio]

thenextweb.com
Microsoft and Barnes & Noble partner to take on Amazon and Apple in the e-book wars, Angry Birds Space hits 50m downloads in 35 days, and Pepsi partners with Twitter as part of its new social media campaign. It’s all in today’s Daily Dose You can catch The Daily Dose...
TNW’s Daily Dose – 24 hours of tech news in 5 minutes [Audio]

Twitter now lets you read Tweets of verified accounts without seeing replies

thenextweb.com
In what is an awesome tweak for verified accounts, Twitter now lets you choose to see only the Tweets put out by that user, rather than all mixed in with replies to the account. This lets you get a clean stream of just tweets made ‘out to the public’ from...
Twitter now lets you read Tweets of verified accounts without seeing replies

Pepsi: Brewing up viral magic

tech.fortune.cnn.com
Pepsi’s Uncle Drew character is jumping from a hit series on YouTube to primetime television. Here’s how the company pulled it off. [cnnmoney-byline src="By Alex Konrad, reporter"] FORTUNE — Pepsi Max might not be the only brand that debuted a television spot during last night’s Game 1 of the NBA...
Pepsi: Brewing up viral magic

Your Company Might Think It Can Control Your Facebook Account Soon

www.businessinsider.com
This Series On The Future Of The Workplace Is Brought To You By Cognizant. Should an employer have some kind of claim on your online activities? The workplace of the future will likely say yes. Your employer won't be able to log in to your Facebook or Twitter account,...
Your Company Might Think It Can Control Your Facebook Account Soon

Twitter Employees Basically Spend All Day Making Fun Of Each Other On Twitter

www.businessinsider.com
"Some of the best Twitter accounts are the parody accounts," Twitter CEO Dick Costolo tweeted last August. "Seek them out." Or just create them! When it comes to this mandate, Twitter employees are nothing if not obedient. (While we can't vouch for the provenance of every single one of these...
Twitter Employees Basically Spend All Day Making Fun Of Each Other On Twitter

Steve Jobs' Lesson for Larry Page and Mark Zuckerberg

allthingsd.com
Tech moguls like Larry Page, Sergey Brin and Mark Zuckerberg run public companies that are essentially private fiefdoms — they’ve structured their corporate control so that there’s no way that investors or board members can unseat them. Thank Steve Jobs for that, says Larry Ellison. The Oracle CEO, speaking at...
Steve Jobs' Lesson for Larry Page and Mark Zuckerberg
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