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Much Like GOOG-411, Google's New Augmented Reality Game Ingress Is a Genius Ploy to Get You To Collect Data

betabeat.com
(Photo: Google Play store) When Google launched its new worldwide alternative reality game earlier this month, the web lit up with widespread questions. The game, called Ingress, allows users to move through the physical world with their Android devices, collecting pockets of energy in various locations that they can then...
Much Like GOOG-411, Google's New Augmented Reality Game Ingress Is a Genius Ploy to Get You To Collect Data

HTC's Wild Marketing Ploy: If You Buy an HTC One this Weekend, They'll Pay You Big Bucks for your iPhone 5 or S4

www.patentlyapple.com
Attention to all U.S. iPhone owners: HTC wants your business. If you switch and buy their new HTC One smartphone by Sunday May fifth, HTC will reimburse you ......
HTC's Wild Marketing Ploy: If You Buy an HTC One this Weekend, They'll Pay You Big Bucks for your iPhone 5 or S4
After Microsoft Denied It Hires People To Vote On Reddit, Reddit Removed A Controversial Post (MSFT)

Oh Snap: Kodak Says Apple Is Just Playing Spoiler With Patent Claim

allthingsd.com
Hostilities are escalating in Kodak’s patent spat with Apple. Earlier this week the photography pioneer accused Apple of attempting to undermine the sale of its patent portfolio in a bid to avoid paying the more than $1 billion in patent-infringement damages and royalties Kodak claims it is owed. At issue...
Oh Snap: Kodak Says Apple Is Just Playing Spoiler With Patent Claim

Twitter Adds DMARC Email Authentication To Curb Login-Jacking Attempts Via Impostor Messages

techcrunch.com
Twitter announced via its blog today that it has begun using DMARC, a security protocol designed to cut down the number of fake emails that users receive from companies pretending to be Twitter itself. The move should help cut down on phishing scams, where third parties try to get users...
Twitter Adds DMARC Email Authentication To Curb Login-Jacking Attempts Via Impostor Messages
Naming Nemo: how The Weather Channel took storm names away from the government
Xero: A billion-dollar software company that had five years in stealth at the bottom of the planet
Twitter supports 'Small Business Saturday' with free ads

Journalists can't help but chase sensational stories. Media manipulator Ryan Holiday explains why

thenextweb.com
Ryan Holiday is a media manipulator. As the Director of Marketing at American Apparel, he knows he can guarantee press coverage by issuing press releases or marketing materials that are controversial, unprecedented or just out of the ordinary. The demands of online journalism, where page views reign supreme and the...
Journalists can't help but chase sensational stories. Media manipulator Ryan Holiday explains why

Pharma Companies Try 'DRM' For Drugs As A Ploy To Stymie Generics

www.techdirt.com
One of the striking features of the drug world is how pharma companies become noticeably more inventive immediately before their patents are due to run out and their drugs are about to enter the public domain. That's because they need to find a way to differentiate themselves from the generic...
Pharma Companies Try 'DRM' For Drugs As A Ploy To Stymie Generics

Samsung countdown teases next Galaxy phone with anagram

www.engadget.com
Sammy's latest marketing ploy kicked off with a string of nonsense that could just as easily have come from the Sunday morning jumble: "Destination: tgeltaayehxnx," declared the Samsung Mobile Twitter account. Anagram wizards will read that as, "the next Galaxy," and wouldn't you know it, it's also the URL...
Samsung countdown teases next Galaxy phone with anagram

John McAfee's Latest, Greatest Disguise Involves Tampons Up His Nose

betabeat.com
This guy, but with shoe polish on his face. (Photo: Long Island Press) Just when you thought the story of antivirus king John McAfee–who’s wanted for questioning by Belizean police for the murder of his neighbor Gregory Faull–couldn’t get any stranger, dude goes and starts a blog about how he’s managed...
John McAfee's Latest, Greatest Disguise Involves Tampons Up His Nose

While on the decline, scam calls via Skype remain real issue

thenextweb.com
According to a report in PC World, Microsoft’s Skype division has made progress on lowering the number of scam calls made through its communications service, but the issue remains open as a security problem for certain affected users. The heart of the issue is a combination of robo-calls, and a specific feature...
While on the decline, scam calls via Skype remain real issue

Showtime's YouTube Gambit

www.readwriteweb.com
The entire season 7 premiere of Dexter is on YouTube - and no, it's not a pirated copy. Showtime posted the entire episode, as well as the season 2 premiere of Homeland. A capitulation to pirates? No, an effort to entice viewers to pay for premium television service. Bundled...
Showtime's YouTube Gambit

Can Özmen: The Key To Gmail: Sh*t Umbrellas

techcrunch.com
Can Özmen The Key To Gmail: Sh*t Umbrellas - http://techcrunch.com/2010... 47 minutes ago from Google Reader - Comment - Like [[ This is a content summary only. Visit MyWebsite.com for full links, other content, and more! ]]...
Can Özmen: The Key To Gmail: Sh*t Umbrellas
Tumblr's Teenaged, Double-Edged Sword

Is Samsung Stringing Microsoft Along on Windows Phone 8?

allthingsd.com
Is Samsung’s interest in Microsoft’s Windows Phone 8 on the level, or is it a ploy intended to slow the platform’s market penetration? Boutique research house Detwiler Fenton believes it may be the latter, a concerted effort by Samsung to hamstring Windows Phone 8 as it ramps up development of...
Is Samsung Stringing Microsoft Along on Windows Phone 8?

What a pig, a goat and an eagle can tell us about the decline of traditional media

paidcontent.org
If the rise of social media — and specifically the explosion of “viral” content on networks like Facebook and Twitter — has done nothing else, it has certainly given mainstream media plenty of “user-generated content” to add to their dwindling repertoire of journalism. Almost every newscast seems to include a...
What a pig, a goat and an eagle can tell us about the decline of traditional media

Samsung 'stringing' Microsoft along to hurt Windows Phone? Politely, no

thenextweb.com
We’re off to the analyst cavern again friends, this time with Detwiler Fenton sending tracts of the media into a discussion concerning Samsung’s place in the Windows Phone market, and how its active participation is in fact harming Microsoft’s mobile efforts. AllThingsD’s John Paczkowski has the best summary of the idea, which...
Samsung 'stringing' Microsoft along to hurt Windows Phone? Politely, no

REVEALED: Spammer Earns Thousands Per Day On Pinterest

www.businessinsider.com
An anonymous 24-year-old spammer is making thousands of dollars per day posting on Pinterest. As reported by The Daily Dot, the spammer -- who identifies himself only as Steve -- has been using a combination of spambots and Amazon affiliate accounts to make as much as $1,900 a day....
REVEALED: Spammer Earns Thousands Per Day On Pinterest

Olympic Tape Delays Roil Fans, But For NBC It’s Good For Business

www.wired.com
NBC won’t be winning any medals for its coverage of the Winter Olympics in Vancouver this year, although its strategy of withholding online coverage to encourage people to watch on television during primetime appears to be working — at least, it’s working when the Americans win lots of medals. The...
Olympic Tape Delays Roil Fans, But For NBC It’s Good For Business

Why is China's state-run media targeting Apple? Five theories

tech.fortune.cnn.com
Consumer protection? Negative marketing? Negotiating ploy? Payback? Squeeze? FORTUNE -- The drumbeat hasn't stopped. Not only has China's Central TV been running regular follow ups to its March 15 expose on Apple's (AAPL) iPhone repair policies, but on Thursday People's Daily -- the Communist Party's official propaganda organ -- attacked the company for...
Why is China's state-run media targeting Apple? Five theories

Whoops: Google Docs breaks in Safari on the iPhone

www.geekwire.com
Google has updated its Drive app for iOS, finally allowing users to edit documents in the app on their iDevice. In itself, this is a great improvement for iOS users, who previously could only view text documents in the app. Currently, editing is limited to word processing documents. Spreadsheets and...
Whoops: Google Docs breaks in Safari on the iPhone

Uber's Brilliant Marketing Stunt: Hail Ice Cream Truck From Your Phone

www.businessinsider.com
On Friday, on-demand car service startup Uber ran an elaborate marketing promotion. For one day in eight cities, you could hail a nearby ice cream truck to your location. An Uber-rented truck would roll up and hand you a cold treat before heading to the next caller's destination. It cost...
Uber's Brilliant Marketing Stunt: Hail Ice Cream Truck From Your Phone

How Yahoo Boosted Its Search Market Share With Pictures

techcrunch.com
At Yahoo, a picture is worth a thousand searches. After a year of steadily losing market share, Yahoo showed nearly a one-point jump in U.S. search market share, according to comScore’s April search numbers. Yahoo went from 16.9 percent share in March to 17.7 percent in April. How did...
How Yahoo Boosted Its Search Market Share With Pictures

Sweet: If you work for Evernote you get your house cleaned twice a month and unlimited vacations(!!!)

thenextweb.com
We’ve previously looked at what it’s like to work at Facebook, whilst the benefits of being a Google employee are well understood. But what about Evernote? You may never have stopped to consider what life at a note-taking app startup is like, but Evernote CEO Phil Libin let the cat...
Sweet: If you work for Evernote you get your house cleaned twice a month and unlimited vacations(!!!)

Wonderbook: Book of spells - review

www.guardian.co.uk
Wonderbook: Book of spells is the latest must-have Harry Potter release, an interactive textbook for all wannabe-wizards and, in the words of JK Rowling, 'the closest a Muggle can come to a real spellbook'. Sound intriguing? We sent site member TheBookThief along to take a look!Have you read Wonderbook? Email...
Wonderbook: Book of spells - review

House Majority Leader Misses Mark With Facebook Initiative

www.readwriteweb.com
House Majority Leader Eric Cantor, R-Va., launched the Citizen Cosponsor Project Tuesday, a Facebook-based platform he says will allow citizens to keep track of legislation currently before Congress. Log onto the site, review legislation and, if you support it, you can click "co-sponsor" and get updates on the status of...
House Majority Leader Misses Mark With Facebook Initiative

Will Facebook Offers Address Investor Revenue Concerns?

www.readwriteweb.com
Facebook's stated mission is to make the world "more open and connected," which leaves some people wondering how the recently launched Facebook Offers fits into that strategy. Short answer? It doesn't. The service is squarely targeted at pleasing Wall Street investors ahead of next month's initial public offering of...
Will Facebook Offers Address Investor Revenue Concerns?

North Face Wants Court To Spank Butt Face

www.techdirt.com
Remember South Butt? They're the relatively small and vulgarly-named clothing manufacturer North Face took to court over trademark infringement. Soon after, South Butt decided to use the lawsuit as a marketing ploy and then responded in court with a hysterical legal filing. We said at the time that moving forward...
North Face Wants Court To Spank Butt Face
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