preferred marketing

preferred marketing

Facebook round-up: carrier billing, Offerpop, Ustream, voter registration

www.insidefacebook.com
Facebook mobile carrier billing live in select countries – Facebook began accepting mobile payments for its mobile web service via carrier billing in the U.S., UK and Germany this week, according to an announcement from Bango, which is powering the service. Users can buy game credits and virtual goods through their mobile...
Facebook round-up: carrier billing, Offerpop, Ustream, voter registration

Zillow renews deal with Century 21

www.geekwire.com
Shares of Zillow have been gaining steam in recent days, once again topping $30 per share and giving the Seattle online real estate company a market value of more than $1 billion. And now here’s another shot of good news for Zillow, which is announcing today that it has renewed a...
Zillow renews deal with Century 21

Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

www.insidefacebook.com
Facebook has posted more than a dozen new positions to its careers page this week, including a number of manager positions related to the company’s monetization efforts and partner programs. There are three positions related to the Preferred Marketer Developer program, including one focused on Facebook Exchange, also known as...
Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

LinkedIn takes Facebook approach and opens ad platform to developers

www.insidefacebook.com
LinkedIn is creating an advertising platform that developers can build upon using an API similar to what Facebook has done to scale its business, according to Adweek. Similar to Facebook’s Ads API, the LinkedIn Ads API allows developers to create ways for advertisers to start and optimize campaigns more efficiently,...
LinkedIn takes Facebook approach and opens ad platform to developers
Why Yahoo Might Pay $1 Billion For Tumblr Even Though It Only Has $13 Million In Revenue (YHOO)

Spredfast raises $18M, Sprinklr secures $15M for social marketing software

www.insidefacebook.com
Two social marketing platform companies announced new funding today. Spredfast has raised $18 million in a venture capital round led by OpenView Venture Partners, and Sprinklr has raised $15 million in series B funding from Intel Capital and Battery Ventures. Spredfast offers social media management software for the enterprise, including tools for publishing, monitoring, engagement...
Spredfast raises $18M, Sprinklr secures $15M for social marketing software

Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

techcrunch.com
Today Facebook awarded the 12 best social marketing tool and service providers with a new “Strategic Preferred Marketing Developer” distinction. The exclusive sPMD list will help brands sort through the 300 B2Bs in Facebook’s PMD directory, and find trusted Facebook Page and Ads optimization providers. Each member gets a seat on...
Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

Extole raises $7.6M for social advocacy platform

www.insidefacebook.com
Facebook Preferred Marketing Developer Extole today announced that it has raised an additional $7.6 million in funding. Extole, which bills itself as a “social advocacy platform,” helps brands and agencies promote engagement across the web, email and social networks like Facebook through apps meant to drive word of mouth. Last year...
Extole raises $7.6M for social advocacy platform

Facebook announces winners of PMD Innovation Competition; Ampush leads

www.insidefacebook.com
Facebook today announced the winners of its Preferred Marketing Developer Innovation Competition, which included Ampush taking the grand jury prize and six other companies being recognized for their projects. The competition was themed “The Era of News Feed,” and PMDs were tasked with creating a marketing product that effectively leverages...
Facebook announces winners of PMD Innovation Competition; Ampush leads

Facebook reopens its Preferred Marketing Developer program with a referral-based system and new requirements

thenextweb.com
Facebook on Monday announced it is reopening applications to its Preferred Marketing Developer (PMD) program. There are two new twists though: the company is moving to a referral-based system, and PMD badges now have new requirements. For those wondering, the PMD program is Facebook’s attempt to build a community of...
Facebook reopens its Preferred Marketing Developer program with a referral-based system and new requirements
Facebook now reports average News Feed position for Sponsored Stories

Sports New Media Secures IMG Investment Based On Its Syocial Platform

techcrunch.com
Sports New Media (SNM) is something of a curiosity. Combining both media management and a technology platform, it works with athletes, sports agents, sporting associations and sport governing bodies to manage their social media activity, especially on Facebook. SNM has become the only Facebook Preferred Marketing Developer in the world,...
Sports New Media Secures IMG Investment Based On Its Syocial Platform

Facebook hires: partner engineers, content strategist, PMD communications manager, UX researcher, measurement leads, more

www.insidefacebook.com
Facebook removed two dozen job listings from its careers page this week, likely after making hires in the areas of engineering, recruiting, communications, measurement and others. Prior listings removed from Facebook’s careers page: Partner Engineer, Mobile Games (Menlo Park) Partner Engineer, Payments – Games (Menlo Park) Global Fixed Assets Manager...
Facebook hires: partner engineers, content strategist, PMD communications manager, UX researcher, measurement leads, more

Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says

www.insidefacebook.com
Trends in Facebook clickthrough rates, costs per click and costs per impression indicate a “win-win-win” situation for Facebook, advertisers and users, Facebook ad company Spruce Media says. One of Facebook’s Strategic Preferred Marketing Developers, Spruce released a report this week detailing CTR, CPC and CPM benchmarks and trends over the past...
Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says

Facebook careers: FBX, financial planning, internal communications, engineering, more

www.insidefacebook.com
Facebook added 11 new positions to its careers page this week, including a second opening focused on the Facebook Exchange program (FBX). The company is also looking for more vertical-specific account managers, software and hardware engineers, as well as a financial planning and analysis manager focused on the Facebook...
Facebook careers: FBX, financial planning, internal communications, engineering, more
Pagelever Releases Minilytics, A Free Tool That Shows Fans Reached On Facebook Page Posts

Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool

www.insidefacebook.com
Facebook ads provider SocialWire today announced that it has been accepted into the Preferred Marketing Developer program and awarded the Apps badge. SocialWire provides a platform for advertisers to run self-serve or managed campaigns. It also offers an SDK to help companies integrate with Facebook Open Graph so that their...
Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool

Guest Post: Is Facebook More Innovative Than Google With Online Advertising?

www.insidefacebook.com
This is a guest post by Ampush co-founder and CMO Chris Amos. Ampush is a Facebook Preferred Marketing Developer qualified in ads. The recent expansion of Facebook’s Custom Audiences, a targeting mechanism that enables marketers to reach their offline audiences on Facebook, now includes options for businesses to use third-party customer behavior data...
Guest Post: Is Facebook More Innovative Than Google With Online Advertising?

Facebook Is About To Go To War Against Google (FB, GOOG)

www.businessinsider.com
Spruce Media, one of Facebook's biggest ad-buying clients, predicts that Facebook will go "head-to-head" against Google for advertising on the wider web, a move which should "turn the existing display ad world on its head," the company says. The prediction comes in Spruce's Q4 report, "The State of Facebook Advertising,"...
Facebook Is About To Go To War Against Google (FB, GOOG)

Facebook platform industry news: Adobe, Wildfire

www.insidefacebook.com
Adobe Adobe, a Facebook Strategic Preferred Marketing Developer, revealed Facebook Exchange results from its cross-channel ad platform, the Adobe Media Optimizer. It shared that its average CPC is up to 40 percent below the average of all real-time bidded ad supply sources supported by Adobe. One customer reported 50 percent...
Facebook platform industry news: Adobe, Wildfire

Facebook's John Yi on the state of the Preferred Marketing Developer program

www.insidefacebook.com
It’s been just over six months since Facebook created the Preferred Marketing Developer program, which certifies developers with badges in up to four areas: ads, apps, pages and insights. In that time, Facebook has introduced a host of new ad types and page products — mobile app install ads, custom...
Facebook's John Yi on the state of the Preferred Marketing Developer program

Facebook to sell premium ad placement through Ads API, Power Editor

www.insidefacebook.com
Advertisers will be able to buy premium ad inventory — on the home page and within News Feed — through the Ads API and Power Editor tool rather than working directly with a Facebook ad representative, the social network tells us. Although the functionality is not yet live, this will...
Facebook to sell premium ad placement through Ads API, Power Editor

Facebook platform industry hires: Hearsay picks up industry vets; Offerpop grows; Spruce cuts account managers, designers

www.insidefacebook.com
Social sales and marketing platform company Hearsay Social today announced two high-profile hires: former Google executive Michael Lock as COO and Microsoft veteran Mark Gilbert as VP of Product. Lock spent eight years at Google building the company’s enterprise business. Before then, he worked for IBM and Oracle. Gilbert led various...
Facebook platform industry hires: Hearsay picks up industry vets; Offerpop grows; Spruce cuts account managers, designers

Facebook hires: engineers, ad sales, client partners, data center technician, more

www.insidefacebook.com
Facebook hired several advertising-focused employees, including client partners, account specialists and a media solutions manager engineers this week according to the company’s LinkedIn feed and its Careers page. As usual, Facebook also hired a number of engineers, analysts and other technical positions. New hires per LinkedIn: Josh Frankel, Systems Engineer – former Senior Architect...
Facebook hires: engineers, ad sales, client partners, data center technician, more

Facebook hires Apple UI design manager, among two dozen other positions this week

www.insidefacebook.com
Facebook hired former Apple UI design manager Chris Weeldreyer to be product design manager, according to LinkedIn and Weeldryer’s Facebook Timeline. Weeldreyer had worked for Apple for eight years. He appears to have been recruited by Facebook since we have no record of the company ever having an public job...
Facebook hires Apple UI design manager, among two dozen other positions this week

Guest Post: Get Ahead of Competitors and Implement Strategies for Graph Search

www.insidefacebook.com
This is a guest post by Sarah Reilly, VP of Sales at Blueye, a Facebook Preferred Marketing Developer. Facebook recently held a hyped-up press event announcing their new product: Graph Search. In pure Facebook fashion, they made an emotionally charged video on how this product will revolutionize the way users...
Guest Post: Get Ahead of Competitors and Implement Strategies for Graph Search

Facebook careers: Parse, consumer communications, finance manager and more.

www.insidefacebook.com
Facebook has added 49 positions to its careers page including a number of positions on Parse, which it acquired late last April. Parse is a cloud-based platform providing tools for app developers. When Facebook purchased it, the social network bought the company outright, meaning that it would continue operating its service....
Facebook careers: Parse, consumer communications, finance manager and more.

Facebook platform industry news: AdRoll, iNvolved Media, Moontoast and SHIFT

www.insidefacebook.com
Retargeting platform AdRoll announced today that it has added the option for advertisers to run self-serve Facebook Exchange retargeting ads in the News Feed. Facebook made this inventory available to Qualified DSPs, including AdRoll, earlier this month. Previously, AdRoll and other companies could only run FBX ads in the...
Facebook platform industry news: AdRoll, iNvolved Media, Moontoast and SHIFT

Facebook careers: Indonesia growth manager, Open Graph partner engineer, media solutions, PMD managers, more

www.insidefacebook.com
Facebook has added 14 new positions to its careers page this week, including a number of international-focused media solutions and Preferred Marketing Developer partner manager positions. The company is also looking for a partner engineer to work with gaming companies to integrate Open Graph. A few developers, including Zynga, have...
Facebook careers: Indonesia growth manager, Open Graph partner engineer, media solutions, PMD managers, more

Platform industry hires: Ampush, Nanigans, Nimble and Syncapse

www.insidefacebook.com
Facebook Preferred Marketing Developers Ampush and Syncapse recently added chief revenue officers to their executive teams. Ampush also hired a CTO, while Nanigans picked up an SVP focused on mobile. A complete list of recent hires by Ampush, Nanigans, Nimble and Syncapse is below. Note that due to recent changes...
Platform industry hires: Ampush, Nanigans, Nimble and Syncapse
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