printed advertising

printed advertising

LocalResponse, Shoplocal target social shoppers with mobile circulars delivered at 'check-in'

gigaom.com
The aging store circular is getting a new lease on life. Over the past couple of years, retailers have increasingly experimented with new ways of digitizing printed advertising circulars and distributing them on mobile and social platforms. Now, through a partnership between LocalResponse and ShopLocal, shoppers could have digital circulars...
LocalResponse, Shoplocal target social shoppers with mobile circulars delivered at 'check-in'

Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%

techcrunch.com
When it comes to revenue generation, online advertising may still be one of the smaller of all ad mediums, but it remains the fastest-growing. , outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from...
Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%
Layar Wants To Turn Print Pages Into Augmented Reality Gateways

The hard truth: Newspaper monopolies are gone forever

gigaom.com
As newspaper companies like Advance Publications attempt to wean themselves away from a reliance on print — a transition that almost every mainstream publisher will likely have to emulate at some point — the full implications of this disruption are starting to become obvious. One is that a digital...
The hard truth: Newspaper monopolies are gone forever
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