product marketing

product marketing

NVIDIA GeForce GTX 680 video leaks, talks GPU boosting

www.electronista.com
NVIDIA's GeForce GTX 680 was spoiled in large fashion after a promo video was leaked (below) online. Product Marketing VP Ujesh Desai claims both that the GTX 680 is the fastest graphics card in the world along with introducing multiple new features. One, GPU Boost, would allow for dynamic overclocking:...
NVIDIA GeForce GTX 680 video leaks, talks GPU boosting
Microsoft to Merge Lync, Skype Teams - But Not Products

Microsoft Exec Says Google Doesn't Understand Enterprise Web Apps (GOOG, MSFT)

www.businessinsider.com
Google's annual I/O developer conference is next week, and it usually includes a few sessions on how enterprises are ditching Microsoft Office in favor of Google Apps For Business, its suite of subscription-based Web productivity apps.   So Microsoft is once again boasting about how it knows enterprise customers much...
Microsoft Exec Says Google Doesn't Understand Enterprise Web Apps (GOOG, MSFT)

10gen introduces a backup option for MongoDB

gigaom.com
There’s no question that MongoDB is popular among developers. 10gen, the company behind the NoSQL database, has been building out its executive team. Now 10gen is adding a support mechanism that could give users some assurance that they won’t lose their data in the event of a disaster. The MongoDB...
10gen introduces a backup option for MongoDB

HTC's Q1 profit sinks to a record low

www.pcworld.com
Taiwanese smartphone maker HTC reported a major decline in its first quarter profit, after the company was forced to push back the launch of its newest flagship phone to April. HTC on Monday said its net profit for the quarter reached NT$85 million (US$2.84 million), its lowest for the...
HTC's Q1 profit sinks to a record low

Audience.io launches to help startups close the gap between New York and London

thenextweb.com
Launching with the vision of creating “a richer and more connected ecosystem between New York and London,” Audience.io is treading unknown waters in the global tech scene: it’s an audience development studio that helps tech startups grow internationally. With partners like Fueled and Makeshift, the company operates somewhere in-between an international network of startups and a traditional...
Audience.io launches to help startups close the gap between New York and London

Dolby Digital Plus for Tablets tries to compensate for weak speakers

arstechnica.com
Dolby Digital Plus for Tablets is a reasonably successful software fix for a pervasive hardware problem—namely, the low-rent speakers in most tablets. Dolby On most smartphones and tablets, speakers are an afterthought at best. While processor speed and core counts, graphical capability, amount of RAM, and even pixel density...
Dolby Digital Plus for Tablets tries to compensate for weak speakers

Collegefeed Launches With Service To Connect Students And Employers, Offers What They Can't Get At LinkedIn

techcrunch.com
Collegefeed launched today, offering a social platform for students to connect with each other and employers long before the career fairs and short interviews begin. The service is designed for college kids who do not have the experience yet to have any meaningful use of LinkedIn and need to connect...
Collegefeed Launches With Service To Connect Students And Employers, Offers What They Can't Get At LinkedIn
CollegeFeed wants to give students training wheels for the job hunt

Flickr back in the picture with 1TB of storage and revamped Android app

www.guardian.co.uk
Yahoo hopes its rebooted photography service is 'not only beautiful, but bigger and better than anything else'Having made headlines with its $1.1bn acquisition of Tumblr, Yahoo has also revamped its Flickr photo-sharing service, boosting its free storage to 1TB for every user and revamping its website and Android app."We hope...
Flickr back in the picture with 1TB of storage and revamped Android app

Google's Office Has A Half Pipe! (GOOG)

www.businessinsider.com
In a thread on Quora about some of the things a Google employees should do before they leave, we found a great suggestion by Googler Aaron Boodman: If you can skateboard or rollerblade, don't forget to ride the half pipe. There's a photo of that same half pipe on Brett Crosby, Google's...
Google's Office Has A Half Pipe! (GOOG)
Jive adds virtual 'rooms' to get workers using email less, integrates with Box

Facebook Finally Acquired Microsoft Atlas To Take On Google

www.businessinsider.com
After a period of speculation, Facebook finally proved that the rumors were true and announced its acquisition of Microsoft's Atlas ad server on its blog today. While we don't know the exact price point, Ad Age speculated that it would cost between $30 and $50 million. Note that Microsoft got...
Facebook Finally Acquired Microsoft Atlas To Take On Google

Cloud Communications And The Future of Marketing In The Post-PC World

techcrunch.com
Editor’s note: Dan Kaplan does Product Marketing for Twilio, which is hosting a conference on cloud communications in October. Follow him on Twitter @dankaplan. If you are a marketer who has spent the last 10 years mastering the art of capturing and converting customers on the desktop web, the rapid rise...
Cloud Communications And The Future of Marketing In The Post-PC World

Skifta's new iOS app brings DLNA and AirPlay together

gigaom.com
Qualcomm Atheros just released an iOS version of its home media shifting app Skifta, making it possible to stream media from an iOS device to any DLNA receiver. Skifta was previously only available on Android, and the new release combines the app’s DLNA chops with Apple’s AirPlay protocol. The new...
Skifta's new iOS app brings DLNA and AirPlay together
Hot Startup Pure Storage Just Became The CIA's First Flash Storage Investment

An AOLer Just Called Us To Say People Are Being Let Go Right Now (AOL)

www.businessinsider.com
We just got off the phone with an AOLer who says people are being fired in marketing, and product marketing at the New York office. Employees are getting "random" messages they need to meet with their managers. In these meetings they are being told, "You're position is being eliminated...
An AOLer Just Called Us To Say People Are Being Let Go Right Now (AOL)

iPad Becomes Advertisers' Best Friend

techcrunch.com
Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub’s Q4 2013...
iPad Becomes Advertisers' Best Friend

Google+ Looks Poised to Roll out Social Ads

www.pcworld.com
Google may soon bring business-to-business "social ads" to its Google+ social networking platform, according to a recent job listing for a product marketing......
Google+ Looks Poised to Roll out Social Ads
Adobe is killing Creative Suite; here's why

Google Is Draining Marketing Talent From New York, Complains Ex-Googler (GOOG)

www.businessinsider.com
  Google deserves lots of credit for infusing New York with money and tech talent. But lately, Google has partly reversed course and begun draining the area of some product marketing talent, a former Google executive now at an area startup tells us. Google declined to comment on a story...
Google Is Draining Marketing Talent From New York, Complains Ex-Googler (GOOG)

Apple's Michael Tchao clarifies iPad battery charging issue

www.electronista.com
Apple's VP for iPad product marketing, Michael Tchao, has responded to recent controversy surrounding the way the third-gen device handles charging. The executive tells AllThingsD that an iPad does indeed report 100 percent charge before it's actually finished, but that overcharging is not an issue. Once an iPad genuinely hits...
Apple's Michael Tchao clarifies iPad battery charging issue

Apple's 2012 in Review: Archetypes, executive shuffles, patents and still no televisions

thenextweb.com
Apple had a packed 2012. With a refresh of almost its entire lineup, an executive reshuffle that changed the face of the company and an enormous patent victory over Samsung, it was one for the books. Apple and Education Apple kicked off 2012 with an event in New York city...
Apple's 2012 in Review: Archetypes, executive shuffles, patents and still no televisions
Badgeville Brings Gamification to Drupal Communities
Qualcomm’s plan to win the battle for the digital home

Fan-to-brand-ambassador company Needle installs ex-Amazon Webstore chief as President and COO

thenextweb.com
Needle, the chat startup for business that connects fans with brand ambassadors, has hired Amazon’s former general manager Scott Pulsipher as its new President and Chief Operating Officer. In this capacity, he will help evolve the company and help lead it to realize its big vision — being able to...
Fan-to-brand-ambassador company Needle installs ex-Amazon Webstore chief as President and COO

Salesforce rolls out new mobile features for its Chatter social network

gigaom.com
Software-as-a-Service (SaaS) giant Salesforce.com is announcing new features for its Chatter social network’s Android and iOS native apps, as part of a larger effort to enhance its mobile offerings. Inside the Chatter app for smartphones and tablets, users will be able to view and edit the status of deals in...
Salesforce rolls out new mobile features for its Chatter social network

Wall Street gains an edge by trading over microwaves

gigaom.com
McKay Brothers, a firm that sells high capacity links to trading firms, is connecting the financial districts of New York City and Chicago with a new network that aims to execute the fastest trades in the country. This new network, however, won’t be built on private fiber lines. Instead, McKay...
Wall Street gains an edge by trading over microwaves

Nest makes its smart thermostat, er, smarter

gigaom.com
Smart thermostat maker Nest announced on Thursday that it’s done one of its biggest upgrades in terms of both software and hardware since it launched its thermostat five months ago. The move shows both how Nest is still a startup, and has been reiterating its design in a field that...
Nest makes its smart thermostat, er, smarter

Your Average Facebook Post Only Reaches 16% Of Your Friends

techcrunch.com
You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 16% of their friends. Your actively shared links, photos, and status updates probably reach much higher than 16%...
Your Average Facebook Post Only Reaches 16% Of Your Friends
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