product placement

product placement

How Skyfall delivered a great movie by dialing down the gadget product placement

bgr.com
The latest James Bond movie Skyfall finally arrived in U.S. theaters on Friday. Daniel Craig reprises his role as 007 for his third straight Bond movie and unlike in previous movies, he trades in the high-tech gadgetry for rawer mano y mano fights and action sequences filled with explosions that...
How Skyfall delivered a great movie by dialing down the gadget product placement
Zeebox Preps For The US Launch Of Its Social TV App, With A Little Help From Comcast

Pinterest has closed $200 million in fresh capital at a $2.5 billion valuation

thenextweb.com
According to Kara Swisher at All Things D, Pinterest has closed a $200 million funding round at an astonishing $2.5 billion dollar valuation. In short, Pinterest sold 8% of itself for several hundred million. Valiant Capital Partners lead the round, which was particiapted in by its previous investors, including FirstMark and...
Pinterest has closed $200 million in fresh capital at a $2.5 billion valuation
Even Inside Microsoft, Users Rarely "Bing It"
Social gaming pioneer Blake Commagere's MediaSpike pushes product placement as a moneymaker for social games
Is Anyone Buying The Avengers' Box Set thinking They're Actuallying Buying A Rimowa's Topas Case?

The problem with canned TV news

tech.fortune.cnn.com
Local TV-news stations across the country seem to think their viewers are having trouble with overwhelming tides of email. FORTUNE — It should come as no surprise that local TV news stations use a lot of canned material from syndicators. TImes are tough, and budgets thin. But a video montage...
The problem with canned TV news

Wait a minute, are sock puppets really that bad?

paidcontent.org
The outing of best-selling authors Stephen Leather and RJ Ellory for their use of sock puppets to boost their own reviews on Amazon has generated a storm of controversy, personal apologies — and even organized protests from writers who hate the idea that somebody would unfairly boost their own rankings....
Wait a minute, are sock puppets really that bad?

TomTom Rider motorcycle GPS gets refresh, for those born to be guided

www.engadget.com
It seems a safe bet that any contemporary Easy Rider reboot would be vastly different from its predecessor. For one thing, there's the whole GPS thing to contend with -- and surely there'd be a little friendly product placement in the form of the TomTom Rider (New Orleans isn't...
TomTom Rider motorcycle GPS gets refresh, for those born to be guided
Sega's next Yakuza to feature playable 'Taiko Drum Master'
'Silicon Valley' reality show on track for winter debut

Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple

www.macrumors.com
Brazilian electronics maker IGB Electronica SA, which owns the trademark to 'IPHONE' in Brazil, has said it is willing to discuss selling the trademark to Apple following the launch of a line of Android phones bearing the 'IPHONE' mark in that country. Bloomberg reports: The owner of the iPhone trademark...
Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple
The Only Logical Thing To Do With These Lenovo IdeaPad Ads Is Start A Caption Contest

The Return Of Myspace: Company Pres Roger Mincheff Aims To Make History All Over Again

www.readwriteweb.com
Myspace is dead: Long live Myspace. The late social network known for garish user-generated designs back in a bid to become what its leaders say it should have been from the beginning: a home for artist discovery and development. The new round of backers and executives want Myspace to retake its place among...
The Return Of Myspace: Company Pres Roger Mincheff Aims To Make History All Over Again

Evasi0n Jailbreak Installed on 1.7 Million Devices Since Monday Release

www.macrumors.com
In a discussion with Forbes, Cydia appstore administrator Jay Freeman revealed that the evasi0n jailbreak had been installed 800,000 times within six hours of its Monday release. By Tuesday, Cydia had been installed 1.7 million times, and according to a chart tweeted by Freeman, Cydia was receiving 14,000 hits per...
Evasi0n Jailbreak Installed on 1.7 Million Devices Since Monday Release
Acer's S7 commercial features a lot of Megan Fox, little of Acer's Windows 8 ultrabook

Hidden Buttons in iOS 6.1 Lend Weight to Apple Radio Service Rumors

www.macrumors.com
9to5Mac reports finding files for radio buttons in the iPad Music app in iOS 6.1 that could lend weight to last year's rumors that Apple plans to launch a Pandora-style service, providing streaming access to music which could then be purchased if desired. The files, first found by iAust1n, include...
Hidden Buttons in iOS 6.1 Lend Weight to Apple Radio Service Rumors

Advertising: the trust factor

www.guardian.co.uk
For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peersThe digital advertising equation is outlined in the Nielsen graph below. The Global Trust in Advertising survey released in April (summary on Nielsen site and PDF here) underlines one key finding: for...
Advertising: the trust factor

Product Placement: The TV Ads Consumers Can't Skip Or Hop

marketingland.com
In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help them skip. Product placement. Let’s revisit this type of... Please visit Marketing Land for...
Product Placement: The TV Ads Consumers Can't Skip Or Hop

Apple's Phil Schiller: Each new model of iPhone sells as many units as all previous models combined

thenextweb.com
The second full day of the Apple v. Samsung trial is going on today, and there are lots of interesting tidbits coming out of the testimony of Apple SVP of Worldwide Product Marketing Phil Schiller. One section of the testimony, as recorded by Bryan Bishop of The Verge, was extremely...
Apple's Phil Schiller: Each new model of iPhone sells as many units as all previous models combined
'Modern Family' has a surprise guest: Nvidia's Shield gaming handheld

Let the virtual TV product placement begin

paidcontent.org
Channel 4 is set to kickstart a new era in UK TV product placement and a new virtual advertising technology next Tuesday, when it superimposes digital branding in to a gameshow centrepiece. It is tapping MirriAd‘s technology to overlay a PG Tips tea logo on the mug used by thirsty...
Let the virtual TV product placement begin
Four simple strategies for monetizing your video content
Satirical 'Startup' Vooza Gets Serious About What It's Really Up To -- A New Kind Of Web Advertising
Nielsen: dramas most popular primetime TV, but reality shows win on product placement

Here's Poland Spring's Official Facebook Response To Marco Rubio's Awkward Water Guzzling

www.businessinsider.com
Poland Spring got the biggest surprise product placement the water company could hope for when Sen. Marco Rubio awkwardly guzzled a mini bottle when he was in the middle of responding to the State of the Union. Awkward Rubio drink vine.co/v/bvEnPmub7Lr -- Jon Passantino (@passantino) February 13, 2013 "Watergate" immediately...
Here's Poland Spring's Official Facebook Response To Marco Rubio's Awkward Water Guzzling
MediaSpike expands effort to place product ads inside social and mobile games

Apple's Public Relations Department Opening Up Under Tim Cook

www.macrumors.com
For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company...
Apple's Public Relations Department Opening Up Under Tim Cook

Sim City Gets Paid Advertisements Because If There's One Thing That Game Needs...

techcrunch.com
Sim City, EA’s beleaguered sim game that, for a time, was probably the most cursed title in the blogosphere, now allows players to place Nissan-branded® solar® recharging® stations® in their cities®. The cha®ging stations add a boost of happiness® to surrounding homes and businesses. You can add it here. (All...
Sim City Gets Paid Advertisements Because If There's One Thing That Game Needs...

Lady Gaga and Beyonce’s “Telephone” Gets Indie Pop Cover [VIDEO]

mashable.com
Lady Gaga and Beyonce’s “Telephone” video went ultra viral after it premiered on Vevo last week, and now a new cover of the jam has blown up (albeit on a smaller scale): Enter “Telephone” (the super twee, adorable version), by Pomplamoose. You might remember Pomplamoose (a.k.a. musicians Jack Conte...
Lady Gaga and Beyonce’s “Telephone” Gets Indie Pop Cover [VIDEO]
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