publicis groupe

publicis groupe

Upcoming tech and media events you should be attending [Discounts]

thenextweb.com
Okay – we’re ready to feed you our latest update on tech and media events that you should be attending this year. We also have some cool new announcements to make about the progress of TNW2012, but more on that later this week. In our most recent post we announced the...
Upcoming tech and media events you should be attending [Discounts]

Another ads indie snapped up: Publicis bids €416 million for LBi

paidcontent.org
Pretty soon, there may be few large digital marketing agencies left. Big-four ad agency Publicis Groupe is taking the next step in sector consolidation by offering to acquire the Amsterdam-based digital group LBi for a hefty €416 million ($542 million) (announcement). LBi is one of Europe’s largest remaining independent digital...
Another ads indie snapped up: Publicis bids €416 million for LBi

Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

techcrunch.com
MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding, which the company says will be used for hiring and international expansion, putting folks on the ground in Europe, Japan, Korea, and elsewhere in the Asia-Pacific region....
Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

Twitter Inks Second Big Agency Deal, A Data And Analytics Partnership With WPP

marketingland.com
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar and was led by WPP’s Data Alliance, a new... Please visit Marketing Land for the...
Twitter Inks Second Big Agency Deal, A Data And Analytics Partnership With WPP
Hulu kicks off upfront push for piece of $72B-plus TV ad market

WPP to offer Twitter data to clients

www.guardian.co.uk
World's largest advertising company to integrate data from tweets into its media and analytical toolsSir Martin Sorrell's WPP, the world's largest advertising company, has struck a global partnership with Twitter to exploit user data for its clients.WPP said that the strategic partnership will focus on data and analytics - what...
WPP to offer Twitter data to clients

Japanese ad giant Dentsu breaks with Publicis, sells back 18m shares for €644.4 million

thenextweb.com
As anticipated, Publicis Groupe has purchased back a block of its own shares, which were held by Japanese advertising mammoth Dentsu. Publicis is putting 644.4 million euros on the table, which comes down to 35.8 euros per share. The deal was financed with available cash, the communications juggernaut said. Of...
Japanese ad giant Dentsu breaks with Publicis, sells back 18m shares for €644.4 million

Facebook isn't the only blockbuster IPO on the block

tech.fortune.cnn.com
Yes, it's likely to be the biggest and brightest in recent memory. But here are three important technology firms planning large offerings in the near future as well. FORTUNE -- While everyone in Silicon Valley is talking about Facebook's imminent IPO, a handful of fast-growing yet far-less-sexy enterprise technology companies...
Facebook isn't the only blockbuster IPO on the block

Samsung Is Killing The iPhone 5 In Web Video Ads Right Now (AAPL)

www.businessinsider.com
Apple's launch of the new iPhone 5 has been a huge success ... for Samsung. Due to some clever media buying and good timing, Samsung appears to be diverting millions of viewers toward its videos for the Samsung Galaxy Note II and the Galaxy S III phones, while Apple's iPhone...
Samsung Is Killing The iPhone 5 In Web Video Ads Right Now (AAPL)

Social TV Analytics Startup Bluefin Labs Hires Former Razorfish Chief JP Maheu As Its New CEO

techcrunch.com
Over the past year and a half, social TV analytics company Bluefin Labs has gone from being a stealth startup to becoming an invaluable provider of research for TV networks, brands, and agencies who want to delve into the social conversations that are happening around TV shows. Now, as it...
Social TV Analytics Startup Bluefin Labs Hires Former Razorfish Chief JP Maheu As Its New CEO

How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG)

www.businessinsider.com
Most people have never heard of VivaKi and its online ad trading desk, AOD. But to insiders, the news (reported in AdExchanger) that it regards its historic dependence on Google as a thing of the past is an eye-opener. It suggests that Google is not the dominant force in online...
How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG)
Weather Channel poaches another top Vivaki executive

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

Yahoo's Levinsohn Strategy Gets Some Lionizing in Cannes by P&G

allthingsd.com
Even if the board of Yahoo is taking its sweet time in naming him as permanent CEO — and it is as is conducts what appears to be a serious search effort to find the unicorn leader it has never found yet — the media-focused strategy of its interim...
Yahoo's Levinsohn Strategy Gets Some Lionizing in Cannes by P&G

Sports app Squawka brings on ad agency BBH as shareholder

thenextweb.com
London-based Squawka, the maker of  sports companion apps, has secured a partnership with ad agency Bartle Bogle Hegarty in return for a share of the business. The deal will give Squawka access to BBH offices globally and Zag, the ventures division of BBH, will help the Squawka management team with...
Sports app Squawka brings on ad agency BBH as shareholder

After Faltering In Europe, Facebook Moves A Key Ad Exec To London (FB)

www.businessinsider.com
Carolyn Everson, Facebook's vp/global marketing solutions, will move from new York to London for six months to find a replacement for Joanna Shields, the former vice-president and managing director of Facebook EMEA. Shields took a job with the British government's project to create a Silicon Valley in the U.K. The...
After Faltering In Europe, Facebook Moves A Key Ad Exec To London (FB)

OP Ventures: A new European VC is born, with more than €300 million in its pockets

thenextweb.com
Telecom giant France Télécom-Orange (Orange) and advertising giant Publicis Groupe (Publicis) have teamed up with Iris Capital Management (Iris) to create OP Ventures (PDF), a new European venture capital firm that will run three separate funds to back digital companies in Europe and occasionally the rest of the world. Iris...
OP Ventures: A new European VC is born, with more than €300 million in its pockets

GM Opts Out of Q2 Upfront Buys

www.adweek.com
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second quarter upfront commitments. According to several sources, GM has pulled out of nearly 50 percent of its Q2 upfront buys in broadcast and cable, the maximum allowable under the terms of...
GM Opts Out of Q2 Upfront Buys

Razorfish: Recession Did Not Cause Shift From Branding Ad Spend In '09

paidcontent.org
When a recession hits, it’s expected that branded ad campaign spending drops in favor the clear ROI boost provided by direct response. Well, at least in the case of digital marketing agency Razorfish, that didn’t happen. According to the Publicis Groupe-owned shop’s 2010 Outlook report, 60 percent of Razorfish...
Razorfish: Recession Did Not Cause Shift From Branding Ad Spend In '09
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