purchase decisions

purchase decisions

Incubator Science cracks the Pinterest code with new analytics tool
Online marketing megalith Constant Contact acquires startup SinglePlatform
Google Says Gamers Are Searching For Their Favorite Titles More, And Earlier, Than Ever

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS] - http://bit.ly/d7aCqr

mashable.com
Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS] - http://bit.ly/d7aCqr
BII REPORT: How Price-Sensitive Global Consumers Will Shape The Next Smartphone Growth Wave
How to get more positive reviews for your businesses (the honest way)

Brand advocates are the strongest salesforce you'll never have to hire

thenextweb.com
The idea of getting people to tell their friends about your products is about as old as business itself. I remember in the city square in Elsinore where the farmers came in to sell their crops and the crowd was divided in two groups. Team X and team Y. My...
Brand advocates are the strongest salesforce you'll never have to hire

Hang on, maybe Facebook did drive Black Friday sales after all

gigaom.com
They say Facebook has an ad problem because, unlike Google, the social network is like a party — and no one wants to leave a party to go shopping. This theory got a boost this week when an IBM study of Black Friday suggested that social media’s effect on cyber-shopping was...
Hang on, maybe Facebook did drive Black Friday sales after all
Kinetix Academy taps power of Kinect to help kids with autism

New Wi-Fi standard means better vehicle support, improved cell handoff

gigaom.com
The ubiquitous Wi-Fi standard officially improved on Monday, with the IEEE publishing its fourth revision to 802.11. The updates include faster throughput, improved cellular hand-offs, and better communication between vehicles in addition to other improvements. Once considered a secondary connection compared to wired Ethernet, Wi-Fi is becoming a dominant wireless protocol...
New Wi-Fi standard means better vehicle support, improved cell handoff
The Rise And Rise Of Influence

We've entered the age of emotional, design-centric, e-commerce

gigaom.com
When I opened up my first package from online women’s clothing startup Everlane, an immediate smile spread across my face. The company had wrapped the cashmere sweater I bought in a soft, silky Everlane-branded cream-colored bag. It was a very basic choice — not something meant to blow your mind...
We've entered the age of emotional, design-centric, e-commerce

Report: 17% of HBO users considering switch to Netflix

paidcontent.org
About 17 percent of those who subscribe to premium cable networks like HBO and Showtime would consider using Netflix instead. So said a report released Tuesday by Dallas-based research firm Parks Associates. Certainly, it’s a potentially consequential data point if premium cable channels that are experiencing stagnent subscriber growth suddenly...
Report: 17% of HBO users considering switch to Netflix
Google reportedly set to blow open the tablet market later this year with $99 Nexus tablet

FACEBOOK'S WORST NIGHTMARE: After GM, Here's How The Other Dominoes Could Fall

www.businessinsider.com
General Motors' decision to cancel the entirety of its $10 million Facebook ad budget is, arguably, the second major shoe to drop on the social network's ad budget. Back in January, Procter & Gamble CEO Bob McDonald told Wall Street he was scaling back his company's $10 billion annual ad...
FACEBOOK'S WORST NIGHTMARE: After GM, Here's How The Other Dominoes Could Fall
Geek of the Week: Maria Zhang's big-data startup shows you what's 'Alike'

Pursway helps companies find the influencers who drive sales

gigaom.com
Companies are getting more tools to find their influencers, those standouts whose voice carries the most weight. But while services like Klout and Kred are identifying people with a strong social presence, the challenge for many companies is to highlight the individuals who actually drive sales and make an impact...
Pursway helps companies find the influencers who drive sales

The Upgradable Car: Ford Sends Software Updates to 300,000 Drivers

siliconfilter.com
Late last year, when Ford announced the second version of its MyFord Touch interface, the company also announced that it would allow all current owners of cars with this system to update to the new version. In the world of auto tech, where development cycles can often last years and...
The Upgradable Car: Ford Sends Software Updates to 300,000 Drivers

Oprah sends Tweet about love of Microsoft Surface (from her iPad)

www.geekwire.com
Oh, the irony. Oprah gushed about her love of Microsoft’s new tablet computer, the Surface, with the following Tweet yesterday. Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings — Oprah Winfrey (@Oprah) November 19, 2012 A great ringing endorsement by a woman who can actually...
Oprah sends Tweet about love of Microsoft Surface (from her iPad)

Mapping influencers to software purchase decisions on Enterprise 2.0 http://ow.ly/1p6mR #e20

www.barbarafrench.net
Mapping influencers to software purchase decisions on Enterprise 2.0 http://ow.ly/1p6mR #e20

What Apple's 5-Million-iPhone Weekend Really Means

www.readwriteweb.com
Apple sold 5 million iPhone 5s in its first weekend - a company record. But some people expected more, and now have to explain why Apple didn't top their predictions. In reality, this isn't that big a deal. The rest of the year matters a lot more. Compared to last...
What Apple's 5-Million-iPhone Weekend Really Means

CNET Targets gadget buyers offline

gigaom.com
This holiday season, Target will include gadget reviews from tech site CNET alongside 28 products in its 1,781 U.S. stores and 300 products on its website. The goal is help shoppers make gift decisions — but it might also help to prevent “showrooming,” where people check out a product in...
CNET Targets gadget buyers offline

Business Audience Marketing Company Bizo Raises $10M

techcrunch.com
Bizo, a company offering technology to help advertisers reach a business audience, has raised $10 million in a Series B round of funding. The company has now raised a total of $20 million. Crosslink Capital led the round, and the firm’s newest partner David Silberman is joining Bizo’s board of...
Business Audience Marketing Company Bizo Raises $10M

VC: There Are Three $50 Billion Companies That Should Buy Foursquare Right Now

www.businessinsider.com
Foursquare, the New York-based startup with a mobile app that's lets you "check-in" from your location, just raised a bunch of debt in order to survive. Foursquare's problem is that "checking-in" seems to be something that tens of millions of people on the planet want to do, not hundreds of...
VC: There Are Three $50 Billion Companies That Should Buy Foursquare Right Now

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

mashable.com
A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers...
Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

With 700m global users, social ad platform RadiumOne integrates with Facebook Exchange, eyeing IPO

thenextweb.com
Advertisers have often wanted a comprehensive solution that allows them to have their ads be effective while also reach as many people as possible. With the introduction of Facebook, there has been this sense of discombobulation of needing to have multiple efforts in order to get a business presence on...
With 700m global users, social ad platform RadiumOne integrates with Facebook Exchange, eyeing IPO
Social: Meet the Man Engineering Facebook's Revenues

3 key findings influence how Facebook approaches advertising

www.insidefacebook.com
As Facebook looks to prove its value to advertisers, it has focused on conducting research that demonstrates whether online advertising impacts offline sales and that uses large data sets to gain insight into how to make campaigns more effective. Facebook’s Head of Measurement Research Development and Partnerships Sean Bruich today...
3 key findings influence how Facebook approaches advertising

British under-35s are more influenced by brands than friends on social networks, says study

thenextweb.com
Brand messages on social media have more influence on young consumers than online friends’ recommendations, a new study shows. Carried out among 1,100 British social media users aged 15-34 for the UK consultancy firm Decode, the study shows that among those who have made a purchase based on social media,...
British under-35s are more influenced by brands than friends on social networks, says study

SkinnyScoop Bets That There's an Oprah in Everyone

allthingsd.com
A new social Web site, called SkinnyScoop and built around lists of recommendations, has two X chromosomes in mind. Aimed at women, it encourages them to create custom lists on a range of topics, from the best local eats to stylish maternity clothes, and then compare those lists with...
SkinnyScoop Bets That There's an Oprah in Everyone
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