purchase intent

purchase intent

Twitter to launch automated ad exchange to let brands retarget you via tweets

WOW: The iPad Is Destroying The Netbook Business

www.businessinsider.com
Philip Elmer-Dewitt picks up an amazing chart from Morgan Stanley analyst Katy Huberty.  The chart shows what has happened to netbook sales since the announcement and introduction of the iPad: Netbooks, you'll recall, were by far the fastest-growing segment of the PC market. Everyone was ga-ga about Netbooks.  Apple was...
WOW: The iPad Is Destroying The Netbook Business
These Heatmaps Show Consumers How Fixate On The iPad Mini More Than Other Tablets
The iPhone Advantage is Largest in Big Cities, According to Samsung Study
Vox Media CEO Jim Bankoff On How The Company Will Use Its Technology To Attract Brand Advertisers

YouTube testing Hulu-esque pre-roll ad chooser, letting you watch on long or several short ones

thenextweb.com
YouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability...
YouTube testing Hulu-esque pre-roll ad chooser, letting you watch on long or several short ones

Microsoft Will Try To Solve Social Media Hurdles For Advertisers

www.readwriteweb.com
Microsoft used Social Media Week to launch a new advertising platform aimed at incorporating user reviews and comments into social media sites. The company said People Powered Stories will be the first of several social advertising products Microsoft plans to launch in the coming months. The product's release comes at...
Microsoft Will Try To Solve Social Media Hurdles For Advertisers

Dibsie goes public with an adaptive shopping catalog that learns from your social network

venturebeat.com
We’ve been tracking the progress of Dibsie, an New York based e-commerce company that learns user’s tastes and displays items from their social network in the form of a dynamic shopping catalog. Today the site is coming out of beta and launching to the public. The team behind Dibsie — Garren...
Dibsie goes public with an adaptive shopping catalog that learns from your social network

One-Third of U.S. High School Students Now Own an iPhone

www.macrumors.com
Piper Jaffray analyst Gene Munster today issued a report on his firm's latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm's history. The results of the extensive survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, an all-time...
One-Third of U.S. High School Students Now Own an iPhone
AOL study finds that short-form video ads are more effective than you'd think
Samsung HDTVs most popular among consumers

Triggit Bet Its Retargeting Biz On Facebook's Ad Exchange Because It Performs 36% Better Than Google

techcrunch.com
“Do we want to bet the company on this?”, CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook’s ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data...
Triggit Bet Its Retargeting Biz On Facebook's Ad Exchange Because It Performs 36% Better Than Google

Twitter partners with Nielsen to push surveys as Promoted Tweets

thenextweb.com
Twitter is partnering with Nielsen to launch @TwitterSurveys, the company announced today on its Advertising blog. In practical terms, this new feature will push surveys as Promoted Tweets, which will appear within the user’s timeline on both mobile devices and desktop. While it remains to be seen what users will think of...
Twitter partners with Nielsen to push surveys as Promoted Tweets

Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus

techcrunch.com
CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket. CheckPoints takes a more product centric approach to its shopping app. When you walk into a store, the app will show you featured products that you can scan with the built-in barcode reader....
Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus

The Formula for Effective Facebook Ads [REPORT]

mashable.com
In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers.The study — after analyzing reach via impressions and effectiveness of impressions —...
The Formula for Effective Facebook Ads [REPORT]

Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

www.insidefacebook.com
This is a guest post by Zazzle Media Social and Data Insight Manager Ben Harper. Facebook’s announcement last week that Custom Audiences targeting was to be expanded to include categories based on real life purchase and preference data is the latest in a string of Facebook ad targeting developments that have put...
Guest Post: Facebook Is Now The Best Ad Targeting Platform Around

Why Do VCs Still Love Social Media?

www.fastcompany.com
Illustration by David Schwen Social network users aren't there to buy stuff. They're there to communicate with others. We use the phrase social media, but they're really communication services, not media properties. I remember meeting Foursquare founder Dennis Crowley four or five years ago and thinking, This guy is in...
Why Do VCs Still Love Social Media?

Content monetization startup Skimlinks raises funding to expand in Asia, starting with Japan

thenextweb.com
Digital content monetization company Skimlinks has raised an undisclosed amount of cash from Greycroft Partners and others as it prepares to expand geographically across Asia, the US and Europe. The money will also be used to further enhance its suite of affiliate marketing and other content monetization solutions. New York-based...
Content monetization startup Skimlinks raises funding to expand in Asia, starting with Japan

Twitter's Kevin Weil Says The Big Advantage Of The Company's New Keyword Targeting Is Timing

techcrunch.com
Earlier today, Twitter announced that it will allow advertisers to target their promoted content based on the keywords in tweet. I had a brief conversation with Senior Director of Revenue Products Kevin Weil, who laid out the Twitter’s perspective on the announcement’s significance. “People always say that you are what...
Twitter's Kevin Weil Says The Big Advantage Of The Company's New Keyword Targeting Is Timing
Twitter opens up native cross-platform Nielsen Brand Effect survey tool to all advertisers in US, UK and Japan

Facebook Exchange: what it is and who to work with to get started

www.insidefacebook.com
The Facebook Exchange allows approved third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies. When a user visits a site that has hired one of Facebook’s partner platforms (DSPs), a cookie will be placed on that user’s browser when the person reaches a...
Facebook Exchange: what it is and who to work with to get started

Ad partners see early promise as Facebook brings FBX retargeting system out of beta

www.insidefacebook.com
Facebook today announced that its Facebook Exchange platform is coming out of beta today with 15 partners authorized to buy ad inventory through real-time bidding. A number of beta partners are reporting lower costs per acquisition than on other exchanges and expressed continued interest in FBX, which allows third-party platforms...
Ad partners see early promise as Facebook brings FBX retargeting system out of beta

Sony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign

www.joystiq.com
Sony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign

Introducing Inside Social Commerce

www.insidemobileapps.com
Inside Network has a new blog in its lineup of industry-facing publications. We’re pleased to introduce Inside Social Commerce, our site tracking the convergence of social media and e-commerce. As our readers know, Inside Network — home of AppData, PageData and Inside Network Research — is dedicated to mapping the...
Introducing Inside Social Commerce

Facebook partnership with Datalogix helps measure offline impact of online ads

www.insidefacebook.com
Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns, the companies found that in 70 percent of cases, every $1 spent on Facebook led to an additional...
Facebook partnership with Datalogix helps measure offline impact of online ads

Introducing Inside Social Commerce

www.insidefacebook.com
Inside Network has a new blog in its lineup of industry-facing publications. We’re pleased to introduce Inside Social Commerce, our site tracking the convergence of social media and e-commerce. As our readers know, Inside Network — home of AppData, PageData and Inside Network Research — is dedicated to mapping the...
Introducing Inside Social Commerce

Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior

techcrunch.com
Facebook has an answer to those wondering how it will justify its IPO price and keep revenues growing as it saturates key markets: a new behavioral ad targeting system. Facebook has been quietly rolling out the beta of “Open Graph action spec targeting” which allows advertisers to target users by what they...
Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior

Poll The Twitterverse With Twitter's New Brand Survey Ads

marketingland.com
A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to help ad partners measure brand impact across twitter. The goal of the new units is to allow brands to gain better insights on purchase intent, overall awareness......
Poll The Twitterverse With Twitter's New Brand Survey Ads

Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting

techcrunch.com
Marketing startup TrueLens is announcing that it has raised a $1.2 million round of funding. The company is also unveiling its core customer intelligence product, which is calls Socialgraphics. Co-founder and CEO Roy Rodenstein admitted that social marketing and advertising is “a noisy space,” but he argued that TrueLens fits...
Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting

Ad Tech Company eXelate Raises $12M C Round Led By NewSpring Capital

techcrunch.com
Ad tech company eXelate, a provider of data and analytics so that advertisers can know more about who to target and how, has announced that its raised a $12 million C round, led by NewSpring Capital with participation from existing investors Carmel Ventures, Menlo Ventures and Trident Capital. The new...
Ad Tech Company eXelate Raises $12M C Round Led By NewSpring Capital
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