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Vox Media Steps Up Its Ad Push With The Launch Of Vox Creative, CEO Jim Bankoff Says Company Will Be Profitable This Year

Facebook's Revenue Per User In North America Is Now 3-4X Europe and Nearly 6X Asia (But User Growth In Its Cash Cow Is Slowing Down)

techcrunch.com
Facebook’s user base is growing much faster outside of the U.S. than it is in its home market, but it has a little problem: those users are continuing to generate far less revenue than U.S. consumers do for the company. Facebook noted in its Q4 earnings today that average revneues...
Facebook's Revenue Per User In North America Is Now 3-4X Europe and Nearly 6X Asia (But User Growth In Its Cash Cow Is Slowing Down)

Google’s AdMob eliminates minimum bids and targeting fees in move toward AdWords-style auctions

www.insidemobileapps.com
In a very interesting development in the mobile advertising space, Google’s AdMob said today that it’s getting rid of minimum bids and targeting fees as it changes toward a more traditional auction-based model. That makes it the second big app marketing player in recent weeks to drastically cut or get rid...
Google’s AdMob eliminates minimum bids and targeting fees in move toward AdWords-style auctions

S-1 reveals Facebook actively increased ad prices in Q4 2011

www.insidefacebook.com
In its S-1 filing earlier today, Facebook revealed that it took steps to increase the reserve price in its advertising auction system, which increased the minimum bid for some advertisers. [...] in the fourth quarter of 2011, we increased the reserve price (i.e., the minimum price threshold) in our advertising...
S-1 reveals Facebook actively increased ad prices in Q4 2011

Tumblr's David Karp Apparently Doesn't Consider Profitability a Particularly Important Metric

betabeat.com
Man with the plan? (Photo: Twitter/SuccessMag) When you’re as stylish as Tumblr CEO David Karp, who needs to sweat the small stuff? Case in point: his company’s profitability. During an interview at a conference hosted by paidContent, he informed the audience that Tumblr isn’t making money—but it’s “not a metric that is...
Tumblr's David Karp Apparently Doesn't Consider Profitability a Particularly Important Metric

Today in Tech: Marissa Mayer unveils a new Yahoo.com

tech.fortune.cnn.com
Also: the iPhone 5 trumps Samsung's Galaxy S3; 4 features the PlayStation 4 must have.  Marissa Mayer puts her stamp on Yahoo.com [THE NEW YORK TIMES] Gone are the low-quality ads. She has added an infinite, Twitter-like news feed and a stream of content recommended by users' Facebook friends. Instead of trying to jam...
Today in Tech: Marissa Mayer unveils a new Yahoo.com

Facebook Rolling Out Offers As Payment For Credits

www.allfacebook.com
The next time you purchase something through Facebook, you may not have to pay for it with cash, instead opting to complete an offer as provided through two partners currently testing the service with Facebook. This is a big move for Facebook as offers have historically been one of the...
Facebook Rolling Out Offers As Payment For Credits

Has Digg Found the Winning Formula for Ads?

mashable.com
Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.This latest bit of information was shared in a blog post earlier today...
Has Digg Found the Winning Formula for Ads?
No more stupid scam ads: firm replaces junky banners with branded content

Thriving New York solves the cash question. Can others follow?

paidcontent.org
New York magazine has always puzzled me. In an era of death spirals for traditional city news magazines, it not only avoided financial ruin but become a top-shelf reporting powerhouse that sometimes rivals the New Yorker. What did it do to flourish while others teetered? This week, Advertising Age has...
Thriving New York solves the cash question. Can others follow?
Samsung's marketing team has killed it this year, even making NFC seem hip
Flurry's Personas platform uses analytics to target apps at consumers

Advisory News: MyLikes Announces Funding, Advisory Board

blog.louisgray.com
Today, MyLikes, formerly Likaholix, announced they have raised more than $600,000 in funding from former Googlers, and the addition of a few names to their advisory board, myself included. As you know, we've been watching Likaholix (and now MyLikes) since their launch in March of 2009, and outside of the...
Advisory News: MyLikes Announces Funding, Advisory Board
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