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Idealab Spin-off Perfect Market Raises $6 Million From Tribune Company, Others

techcrunch.com
Perfect Market, which markets solutions aimed to assist publishers in growing revenue from their online content, has secured $6 million in a Series C funding round led by Tribune Company. Just to be clear, that’s the media giant that owns newspapers such as the Los Angeles Times and the Chicago...
Idealab Spin-off Perfect Market Raises $6 Million From Tribune Company, Others

Exclusive: Coupons apps seeing CPMs in excess of $10 from Pontiflex's sign up ads

www.insidemobileapps.com
Mobile ad platform Pontiflex today announced that leading coupon apps on Google Play are seeing CPMs in excess of $10. Pontiflex allows mobile ad networks and developers to serve sign up ads to their customers. The sign up ads are for deals and newsletters from brands and other business. Advertisers...
Exclusive: Coupons apps seeing CPMs in excess of $10 from Pontiflex's sign up ads

Google updates AdMob with local payment support, improved ad filtering, more

9to5google.com
Google announced updates to its AdMob ad network, which it acquired in 2010, including improved app promotion, strong filters for ad relevance, local payments eliminating currency conversions, and more. Developers will see the changes roll out over the next few months according to Google. Check below for a full...
Google updates AdMob with local payment support, improved ad filtering, more

Twitter allows advertisers to target users directly in bid to increase profits

www.guardian.co.uk
Social media platform slashes the price of 'promoted tweets' and will sift through messages to discern users' specific interestsTwitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company has announced.The move will see Twitter, which carries 400m messages...
Twitter allows advertisers to target users directly in bid to increase profits
Demandbase now offers B2B ad-targeting based on the software companies use

Foursquare Keen To Sell Data For Targeted Ads On Other Platforms

thenextweb.com
Foursquare is building a new advertising product that will leverage users’ check-in data and sell it to other businesses to help create targeted ads on external platforms, according to a report by Ad Age. The article refers to “executives familiar with the situation,” but warns that the new platform is...
Foursquare Keen To Sell Data For Targeted Ads On Other Platforms
Drawbridge comes out of stealth with targeted mobile ads

Apple Users Claim WPP's Media Innovation Group Hacked Their Web Browsers (WPPGY)

www.businessinsider.com
The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads. The suit springs from the February revelation that Google and...
Apple Users Claim WPP's Media Innovation Group Hacked Their Web Browsers (WPPGY)
Facebook Is About To Launch A Huge Play In 'Big Data' Analytics (FB)

Amazon.com's latest push: Helping developers place mobile ads in Android apps

www.geekwire.com
Amazon.com is looking to make it easier for Android app developers to earn advertising dollars with the release today of the new Amazon Mobile Ads API. It should not come as a surprise. Amazon has been pushing heavily into online advertising in recent months, and with the new program the company...
Amazon.com's latest push: Helping developers place mobile ads in Android apps

On Facebook Dominance, The Closed Web, And AppleThe

www.webomatica.com
My personal stance on Facebook hasn’t changed much since last year when I nuked my account wrote about general feeling of distrust. Reasons: they’re building a largely closed, alternative version of the Internet, and second, have a tendency to shoot first and ask questions later, meaning they make moves that...
On Facebook Dominance, The Closed Web, And AppleThe
Facebook Finally Testing LiveJournal Feature Nobody Missed

SXSW: Is Browser Tracking and Data Harvesting Good or Bad?

www.pcworld.com
Web companies will use my personal data to target more relevant ads to me. That’s good, right?...
SXSW: Is Browser Tracking and Data Harvesting Good or Bad?

Fotopedia Launches Its Italy App And iPad-Only AdStories Ad Format

techcrunch.com
Fotopedia has two pieces of news today. The iOS-only travel magazine company is launching its newest app, this time with a focus on Italy, as well as a new ad format. The new AdStories advertising format, which will make its debut on the iPad and iPad mini across all of...
Fotopedia Launches Its Italy App And iPad-Only AdStories Ad Format

Sharethrough launches a new solution to make mobile ads look and feel more native

thenextweb.com
Sharethrough, the startup that prides itself on delivering “native” ads, has unveiled a new mobile platform that it says will have a tremendous impact on how companies can make money through mobile usage. Called Sharethrough Mobile, the service helps advertisers display their campaign in a style that looks and feels...
Sharethrough launches a new solution to make mobile ads look and feel more native

Facebook snags Microsoft's Atlas to boost ad sales fueled by personal data

news.cnet.com
The deal, rumored for the past few months, gives the social networking giant a tool to use the information gleaned from its users to serve up more relevant ads, while giving advertisers better data about the effectiveness of marketing campaigns. [Read more]...
Facebook snags Microsoft's Atlas to boost ad sales fueled by personal data

Facebook Now Helps Advertisers Target Soda-Drinkers, Car-Buyers

www.fastcompany.com
The social giant is partnering with companies that collect purchase data to help advertisers hyper-target their ads to specific audiences. Facebook has partnered with purchase-data providers Datalogix, Epsilon, Acxiom, and BlueKai to provide its advertisers with better custom data about specific demographics, such as "car buyers" or "soda drinkers."...
Facebook Now Helps Advertisers Target Soda-Drinkers, Car-Buyers

The Google AdSense Killer And 3 Other Ways Facebook Could Make A Lot More Money

techcrunch.com
Tiny sidebar and news feed ads aren’t going to cut it. If Facebook wants to live up to a $100 billion valuation it will need bold new revenue streams. An offsite ad network, big glossy news feed ads, or and payments for physical goods are a few ways it could...
The Google AdSense Killer And 3 Other Ways Facebook Could Make A Lot More Money

Facebook starts testing targeted ads in News Feed

www.pcworld.com
Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system. "Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook," the company said in...
Facebook starts testing targeted ads in News Feed
Dish Chairman Ergen Doesn't Want To Kill Ads, He Wants To Make Them Better

Facebook's Ad Product Director Tells Us Where He Thinks Mobile Is Headed (FB)

www.businessinsider.com
Gokul Rajaram is the director of product management for ads at Facebook. We asked him what he thinks is the single most important development worth watching in mobile marketing. His answer—which focused on "targeting" (the ability of an advertiser to reach you with an ad that most closely matches your...
Facebook's Ad Product Director Tells Us Where He Thinks Mobile Is Headed (FB)

Steve Jobs' Idea for Ad-Supported Operating Systems Was Nearly a Reality

www.macrumors.com
Back in late 2009, an Apple patent application surfaced showing that the company had explored ad-supported operating systems, with the user receiving free or discounted goods or services in exchange for viewing the advertisements. The patent application, which was filed in 2008 and shows ad integration in Mac OS X,...
Steve Jobs' Idea for Ad-Supported Operating Systems Was Nearly a Reality

LinkedIn’s Future Is Mobile: 22 Percent Of Visitors, May Test In-Stream Ads

techcrunch.com
During the conference call this afternoon for their first quarter earnings, LinkedIn executives boasted about the impressive mobile growth they’re seeing. In the last week of March, the company says mobile accounted for 22 percent of unique visitors, up 8 percent from the same period last year. And although he...
LinkedIn’s Future Is Mobile: 22 Percent Of Visitors, May Test In-Stream Ads

Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps

techcrunch.com
Facebook today begins testing its own mobile ad network where advertisers can pay to target ads for app stores or websites at you based on your Facebook data that appear while you’re on other apps and mobile sites. Facebook tells me that similar to its first off-site ad placements on...
Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps

Google says that harmful ads dropped by 50% in 2011, shares a video on ad safety

thenextweb.com
We’re a Googling nation and along with getting our wonderful search results, we’re shown a bunch of context-relevant ads. It’s how Google makes its money and it’s not going to change anytime soon. In a post entitled “Making our ads better for everyone“, Google discusses the process that advertisers must...
Google says that harmful ads dropped by 50% in 2011, shares a video on ad safety
Luminate gets $10M to add more than just a caption to photos

Yahoo Mail upgrade crashes, burns

www.geekwire.com
In other e-mail news today, Yahoo Mail launched an upgrade that would make it “faster and easier” to use. Instead, when Yahoo Mail users tried to log into their accounts, they got stuck in a vortex of a unresponsive terms and conditions page or a failed message. As TechCrunch reported,...
Yahoo Mail upgrade crashes, burns

Quick List Of Successes In Which Copyright Didn't Matter

www.techdirt.com
There's sort of an odd back and forth that happens at Techdirt, where we spend a great deal of time highlighting all the success stories of artists and creators that managed quite well without operating under the stringent guidelines of intellectual property laws. Glyn Moody recently covered one such story...
Quick List Of Successes In Which Copyright Didn't Matter

Here's Microsoft's Latest Attempt To Scare You Away From Gmail (MSFT)

www.businessinsider.com
Microsoft released a new video today in its "Scroogled" campaign against Google. This time, it's warning people that Google will snoop on your Valentine. The goal is, of course, to get people to leave Gmail for Microsoft's alternative freebie email service, Outlook.com. Google is just "a habit" that people can't...
Here's Microsoft's Latest Attempt To Scare You Away From Gmail (MSFT)
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads
× Just a test of the new info bar. What do you think?