response rates

response rates

Bump's photo-sharing Flock app now supports 15 languages

www.engadget.com
Flock, Bump Technologies' photo-sharing app, has just added localization for 15 different languages, gaining it potential international appeal. Founded by CEO David Lieb, Flock is essentially a photo-sharing app that collects photos taken within a certain location and remembers who you were with thanks to that aforementioned geo-tracking data....
Bump's photo-sharing Flock app now supports 15 languages

Brightkite: 2 Million Users And A Lot Of Local Promo Interest

techcrunch.com
Yesterday, I wrote that location was going to be this year’s Twitter at SXSW. Today, my inbox exploded. It seems that just about every company, advertiser, and even plenty of users associated with the location space emailed me with pitches, ideas, thoughts, etc. To say that space is red-hot right...
Brightkite: 2 Million Users And A Lot Of Local Promo Interest

nFluence Media gets an extra $1.6m from existing investors for its 'opt-in interest graph' tech

thenextweb.com
nFluence Media, a startup that offers technology allowing users to create a graph of their interests in 30 seconds, so that content can be recommended to them, has raised an additional $1.6 million from the same investors it received $3 million from one year ago. nFluence’s method, supposedly more effective...
nFluence Media gets an extra $1.6m from existing investors for its 'opt-in interest graph' tech

Consumer Gift Network FreeMonee Raises $34 Million Series B

techcrunch.com
FreeMonee announced a $34 million Series B round today, led by Charles Ryan, Chairman of UFG Asset Management, and returning investors Opus Capital Ventures, Redpoint Ventures, Sutter Hill Ventures and Pinnacle Ventures. While FreeMonee would not disclose terms of the funding, Chief Marketing Officer Jim Taschetta tells me the company...
Consumer Gift Network FreeMonee Raises $34 Million Series B

100% Click Through Rate

www.feld.com
I was thinking about how to drive CTR’s up via different mechanisms this morning when this email arrived in my inbox. I remembered talking about high CTR email response rates with Dave McClure and Shervin Pishevar when we were in DC on our Startup Visa trip at the beginning of...
100% Click Through Rate

Facebook continues to test ways to increase event RSVPs

www.insidefacebook.com
Facebook continues to implement tests that seek to make its events product more useful for event organizers and increase attendance. The latest test involves changing the RSVP option “maybe” to “interested.” There are also larger “join” buttons on some mobile stories about events. Users in the test group can indicate...
Facebook continues to test ways to increase event RSVPs

Android Dominates Moolah Media’s Mobile Ads

techcrunch.com
It looks like publishers and advertisers are warming to mobile ad startup Moolah Media. The company says that in 2011, it generated 7 million leads for its advertisers — and 1.9 million of those leads (27 percent of the year’s total) came in December. Also in December, Moolah says its...
Android Dominates Moolah Media’s Mobile Ads

YuMe Adds A QuickStart Edition To Its ACE For Publishers Video Ad Optimization Platform

techcrunch.com
Video ad startup YuMe is working to make it easier for pretty much anyone to monetize their video content, without needing to know a whole hell of a lot about ad rates, inventory, clicks, impressions, and the like. That’s because the latest update to its ACE for Publishers (AFP) platform...
YuMe Adds A QuickStart Edition To Its ACE For Publishers Video Ad Optimization Platform

Never mind the analysis - abuse and vitriol are trending on Twitter

www.guardian.co.uk
Newsrooms with one or both eyes on digital trends are going to produce what provokes an online reaction. But where does that leave detail and complexity?Listen to the editor of the Daily Telegraph talking about his job and a day stuffed full of "data-influenced decisions". Here's a news story, breaking...
Never mind the analysis - abuse and vitriol are trending on Twitter

Ad giant WPP invests in online auto survey company Enprecis

www.geekwire.com
Enprecis has been around for about six years, quietly growing its business for collecting consumer information related to automobiles. But the Seattle company, which employs about 30 people, is expanding its profile these days with a $2.9 million round of financing led by advertising giant WPP. Enprecis CEO Richard Counihan...
Ad giant WPP invests in online auto survey company Enprecis

Why A/B testing is essential to your startup's campaigns

thenextweb.com
If you’ve read any of my previous marketing focused articles, you might notice a common, underlying theme: If you’re not measuring, you’re not marketing. In my professional life, this is a credo I live by. Companies live and die by how agile they are and how they’re meeting the demands...
Why A/B testing is essential to your startup's campaigns

TNW Pick of the Day: Indecisive? Ovoto lets you create impromptu ‘yes or no’ polls around photos

thenextweb.com
If you ever have problems making decisions on what shoes to buy, which gig to go to or where to book your next holiday, this app will likely be right up your street. Ovoto is the product of Ireland-based social search startup HeyStaks, and it’s available to download for free...
TNW Pick of the Day: Indecisive? Ovoto lets you create impromptu ‘yes or no’ polls around photos

Swrve Launches Targeted In-App Messaging To Get Games Players Reaching For Their Wallets

techcrunch.com
Dublin and San Francisco-based Swrve, which offers an in-app direct marketing platform aimed at mobile games developers or anybody making or responsible for marketing an app, has launched SwrveTalk to enable in-app marketing messages to be sent to users on a targeted and measurable basis. It can be employed to...
Swrve Launches Targeted In-App Messaging To Get Games Players Reaching For Their Wallets
Online advertising: Brave new world or more of the same?
Facebook's ad tune-up: data will lead to dollars (if users stick around)

What's next for mobile display ads?

www.guardian.co.uk
Google, MediaCom, LBi and YuMe ponder the future for brands on mobile devices.The panel comprised Stefan Bardega, head of mobile innovation, MediaCom; Ian Carrington, mobile and social Google advertising sales director, NACE, Google; Ilicco Elia, head of mobile, LBi; and Owen Hanks, general manager - mobile, Europe, YuMe. The moderator...
What's next for mobile display ads?

Guest Post: 5 tips from SessionM on how developers can turn average users into power users

www.insidemobileapps.com
Editor’s note: SessionM has a term for users who are constantly using their mobile device. The rewards-based ad network calls them power users, which are defined as users who generate the most in-app activity — including interacting with mobile content, social activities and in-app ads — across all app categories....
Guest Post: 5 tips from SessionM on how developers can turn average users into power users
Saygent uses mobile to help retailers get instant customer feedback

First Look: Survey Warns Of Consumers Turning Off From Digital Ads

techcrunch.com
With all the developments we’ve seen in online advertising over the years, you’d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads. A new report from YouGov,...
First Look: Survey Warns Of Consumers Turning Off From Digital Ads
× Just a test of the new info bar. What do you think?