retargeting

retargeting

Facebook's New Ad Plan Is the Web's Old Plan

allthingsd.com
A year ago, in the run-up to its IPO, Facebook told the ad world that it had a new plan: “Sponsored stories” — ads that looked like “real” content, that would show up on users’ screens based on the way they and they their friends behaved on Facebook. New new...
Facebook's New Ad Plan Is the Web's Old Plan

Facebook Exchange Will Be Big, But Not Big Enough To Stop Slowing Web Ads

allthingsd.com
Good news for Facebook and all the ad tech companies working on its Facebook Exchange program: It looks like Facebook’s new ad targeting plan really is going to be a big deal. The not-quite as good news, at least for the ad tech guys: It looks like the Exchange is...
Facebook Exchange Will Be Big, But Not Big Enough To Stop Slowing Web Ads

Study: What Actual Marketers Feel About Retargeting, FBX & More

searchengineland.com
I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the idea that their path to success is to spend more on site retargeting and keep finding ways to increase their audience pool or boost frequency...
Study: What Actual Marketers Feel About Retargeting, FBX & More
ReTargeter Aims To Make Display Ads Relevant Again (TCTV)

Facebook Tests Its First Graph Search Ads, But They Aren't Targeted To Your Queries

techcrunch.com
Investors hope Facebook will eventually sell lucrative demand-fulfillment search ads, but it’s starting conservatively. Today it begins a small test of its first ads on Graph Search, but they’re not targeted to your search queries. Instead, they use standard Facebook targeting and retargeting, look like its sidebar ads, appear at...
Facebook Tests Its First Graph Search Ads, But They Aren't Targeted To Your Queries

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's

adage.com
Facebook waited until after its public offering to go after the digital ad dollars tied up in display retargeting with last summer's launch of Facebook Exchange (FBX). Twitter, reportedly planning an IPO for early next year, looks to follow suit -- but perhaps in a different order.The micro-blogging platform is planning to erect...
Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's

FBX has lower CPCs and CPMs but web retargeting has other benefits, AdRoll finds

www.insidefacebook.com
Ads on the Facebook Exchange have lower costs per click and costs per impression, but web retargeting has lower costs per unique and better clickthrough rates, a recent AdRoll study has found. AdRoll also found that there was little overlap in audiences reached with FBX and web retargeting, indicating that...
FBX has lower CPCs and CPMs but web retargeting has other benefits, AdRoll finds

Wanelo 3.0 makes e-commerce less 'primitive' by organizing products around people

venturebeat.com
July 9-10, 2013 San Francisco, CA Early Bird Tickets on Sale For many of us, shopping is about desire and the quest for products to fall in love with. Wanelo released the third version of its mobile application today to make online shopping a pleasurable and personal experience “for...
Wanelo 3.0 makes e-commerce less 'primitive' by organizing products around people

Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

thenextweb.com
Website customization marketplace Tweaky has launched publicly and is making its service available for $39 per project. It feels that after spending time proving the model, building up marketing and establishing its price point, it’s ready to meet the world. In celebration of this occasion, the company is also announcing...
Tweaky takes its website-update marketplace out of beta with the addition of pre-packaged services

Ad tech startup Triggit raises $7.4M on heels of Facebook-powered growth

gigaom.com
It’s been a good few months for San Francisco-based ad tech startup Triggit. Since June, the company said, revenue has climbed 300 percent thanks largely to its participation in Facebook’s ad exchange. It’s also grown its team by 50 percent and opened three new sales offices in New York, Boston...
Ad tech startup Triggit raises $7.4M on heels of Facebook-powered growth

Why Search Marketers Are Losing Out With Search Retargeting

searchengineland.com
Search retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not visited your site before. Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, search... Please visit...
Why Search Marketers Are Losing Out With Search Retargeting

So, You Thought Site Retargeting Was Personalized?

marketingland.com
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more......
So, You Thought Site Retargeting Was Personalized?

Retargeting Is Just Phase One

battellemedia.com
The post Retargeting Is Just Phase One appeared first on John Battelle's Search Blog.Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between...
Retargeting Is Just Phase One

Why I Doubted Facebook Could Build A Billion Dollar Business, And What I Learned From Being Horribly Wrong

www.businessinsider.com
Facebook, early 2006Sometimes, you need to be horribly, embarrassingly wrong to remind yourself to keep an open mind. This is my story of my failure to understand Facebook’s potential. In 2006, I was working on a new ad network business that experimented a lot with targeting ads with social...
Why I Doubted Facebook Could Build A Billion Dollar Business, And What I Learned From Being Horribly Wrong

The Most Frequently Asked Questions In Search Retargeting

searchengineland.com
Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects want answers to. Two years ago, the market was fuelled by excitement and intrigue, ‘how does it work?’, ‘how much does it cost?’ and ‘how do we...
The Most Frequently Asked Questions In Search Retargeting

Here Are The Results Of My Test Campaign With Perfect Audience's Facebook Retargeting

techcrunch.com
When I wrote about the launch of Y Combinator-backed Perfect Audience earlier this month, co-founder and President Brad Flora suggested that I test out the service for myself, so I could see how easy it is to use Perfect Audience’s tools to run retargeting ads in Facebook. It was indeed...
Here Are The Results Of My Test Campaign With Perfect Audience's Facebook Retargeting

Facebook Is Making The Wrong Ads Easier To Buy (FB)

www.businessinsider.com
Facebook has been working on a big improvement to its display ads--those small "Marketplace" ads displayed on the righthand side of its desktop website. It's called Facebook Exchange (FBX), and some of its partners are now reporting they've seen improvements in clickthrough rates and cost per acquisition. That's great! But...
Facebook Is Making The Wrong Ads Easier To Buy (FB)

With new funding, AdRoll eyes Hollywood

gigaom.com
Chances are, you’ve had an experience like this: you check out a product on a retailer’s site and then an ad for it follows you around the Web for what feels like the next few months. But, with $15 million in new funding announced Wednesday, San Francisco-based Adroll wants to...
With new funding, AdRoll eyes Hollywood

How To Sell Search Retargeting To The CMO

searchengineland.com
Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters...
How To Sell Search Retargeting To The CMO

Reflections On Real-Time Bidding & Search Retargeting In 2012

searchengineland.com
Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting. According to a recent report by eMarketer, RTB display ad spend was estimated to grow 98% in 2012 from 2011 levels. My guess is that many in our industry (me included) feel that...
Reflections On Real-Time Bidding & Search Retargeting In 2012
MyThings picks up $15M to improve display ads (exclusive)
Advertisers Shouldn't Bet Too Heavily On Facebook's Ad Exchange

Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads

marketingland.com
It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of Facebook. How did Facebook know? Simple — “retargeting” through the recently launched Facebook Exchange (FBX). If you’re not familiar with FBX...
Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads

Why I doubted Facebook could build a billion dollar business, and what I learned from being horribly wrong

andrewchenblog.com
Facebook, early 2006 Sometimes, you need to be horribly, embarrassingly wrong to remind yourself to keep an open mind. This is my story of my complete failure to understand Facebook’s potential. In 2006, I was working on a new ad network business that experimented a lot with targeting ads...
Why I doubted Facebook could build a billion dollar business, and what I learned from being horribly wrong

Remember When Facebook Wanted Your Phone Number For 'Security'? It's Now Selling That Number To Advertisers (FB)

www.businessinsider.com
Since about September, Facebook has offered its advertisers a powerful new way to track its users as they surf the web: It's called "phone number retargeting." The move came after Facebook made a big effort to collect its users' mobile phone numbers to prevent security breaches. More recently, according to...
Remember When Facebook Wanted Your Phone Number For 'Security'? It's Now Selling That Number To Advertisers (FB)

What Exactly Is Meant by "Retargeting"?

searchengineland.com
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside......
What Exactly Is Meant by "Retargeting"?

How To Use Search Retargeting Data For Site Retargeting

searchengineland.com
Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site targeting, and this detail is often overlooked. Above all... Please...
How To Use Search Retargeting Data For Site Retargeting

Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

gigaom.com
Three months after Facebook revealed plans to bring real-time bidding to advertisers on its site, the Facebook Exchange is officially open for business. And, early reports from ad partners look positive. In a blog post today, the social network is set to announce that its new exchange – which allows advertisers...
Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

The Future of Retargeting, Remarketing and Remessaging

marketingland.com
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad...
The Future of Retargeting, Remarketing and Remessaging
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