return on investment

return on investment

CEO Scott Thompson To Cut 50 Properties: “Yahoo Has Been Doing Way Too Much”

techcrunch.com
CEO Scott Thompson outlined a vision today of how Yahoo can start growing as a company again. His big theme: Focus, focus, focus. “Yahoo has been doing way too much for too long and was only doing a few things really well,” Thompson said. He was speaking on the conference...
CEO Scott Thompson To Cut 50 Properties: “Yahoo Has Been Doing Way Too Much”

Here Are The Five Startups In i/o Ventures’ Latest Class

techcrunch.com
i/o Ventures, the incubator and co-working space located in San Francisco’s Mission District, just held the demo day for its latest batch of startups. All of them have been working out of the i/o offices for the past three months, and have also received a $25,000 investment. It’s pretty hard...
Here Are The Five Startups In i/o Ventures’ Latest Class
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)

Guess What? Google Fears The Next ‘Google’

www.wired.com
There are millions of entrepreneurs who want to come up with the next Google. Maybe you are one of them. You almost certainly know one. Guess what? Google is afraid of you — haunted that the same disruptive forces which transformed the company from a garage project by two...
Guess What? Google Fears The Next ‘Google’
Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 For Predictive Modeling R&D

The downside of Upstart: mentors come at a price

gigaom.com
Upstart offers a way for smart college grads who want to start their own companies to get funding — typically up to $50,000 — along with an experienced mentor who supplies that funding. That can be enough cash to buy computers (or rent Amazon EC2 time), pay off some school debt, or...
The downside of Upstart: mentors come at a price

Lock-in, migration costs can blunt cloud projects

www.computerworld.com
Cloud services promise low cost-of-entry and rapid return on investment, but those advantages make it easy to overlook associated investments....
Lock-in, migration costs can blunt cloud projects
Hearsay Social Offers Fresh Content For Brands In New Content Exchange

Apple App Store Has Twice as Many Apps as Facebook [STATS]

mashable.com
A study by mobile application analytics company Flurry reveals that Apple’s App Store now has more than twice the number of applications as the Facebook Platform, despite Facebook’s much larger market of users.Flurry estimates that as of its eighteenth month this January, the App Store for iPhone, iPod touch...
Apple App Store Has Twice as Many Apps as Facebook [STATS]

Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)

www.businessinsider.com
On Jan. 30, I wrote an item describing how Procter & Gamble CEO Bob McDonald was going to "moderate" — i.e. reduce — his $10 billion global ad budget because his brands can get "free" impressions on Facebook and Google. The article enraged some ad execs, who were livid at...
Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are 'Free' (PG)

Court rules Google will get Motorola's $12.5B price back from Microsoft if it waits almost 7,000 years

www.fosspatents.com
In the previous post I published and reported on Judge Robart's historic FRAND rate-setting decision in the Microsoft v. Motorola FRAND rate-setting case in the Western District of Washington. After I did this post (I started at 4 AM my time) I went back to sleep again, but then I came...
Court rules Google will get Motorola's $12.5B price back from Microsoft if it waits almost 7,000 years

FACEBOOK'S WORST NIGHTMARE: After GM, Here's How The Other Dominoes Could Fall

www.businessinsider.com
General Motors' decision to cancel the entirety of its $10 million Facebook ad budget is, arguably, the second major shoe to drop on the social network's ad budget. Back in January, Procter & Gamble CEO Bob McDonald told Wall Street he was scaling back his company's $10 billion annual ad...
FACEBOOK'S WORST NIGHTMARE: After GM, Here's How The Other Dominoes Could Fall

SocialMash:> ROI: How to Measure Return on Investment in Social Media http://ow.ly/16DIAC

socialmediatoday.com
SocialMash:> ROI: How to Measure Return on Investment in Social Media http://ow.ly/16DIAC

Dell buys network security company SonicWALL, adds nearly 1,000 employees

thenextweb.com
Dell this morning announced that it intends to acquire SonicWALL, a provider of network security and data protection solutions. Financial terms of the acquisition were not disclosed, but Dell is welcoming approximately 950 employees to the company as a result of the deal. SonicWALL, headquartered in California but serving customers...
Dell buys network security company SonicWALL, adds nearly 1,000 employees

Enterprise social network Yammer announces dashboard analytics for employees

thenextweb.com
Yammer, a company that has Twitter-like properties to assist companies to create better communication throughout its ranks, has launched a new dashboard analytics tool which gives employees a deeper look into what’s happening in their network. The tool is supposed to help employers understand who is using the tool and...
Enterprise social network Yammer announces dashboard analytics for employees

Facebook Advertising Report Tells Us What We Knew Without Telling Us What We Want to Know

www.readwriteweb.com
The ComScore report released Tuesday that propped up Facebook as a worthwhile avenue for advertisers to consider underscores what most social media observers have known for quite some time: Not all customers - and not all fans - of a company or brand are created equal. The biggest problem is that traditional...
Facebook Advertising Report Tells Us What We Knew Without Telling Us What We Want to Know

MBA Mondays: One More Thing On Sustainability Before We Move On

www.avc.com
I'd like to tie together two posts and make a final point on Sustainability. In my first post for the Sustainability class, I wrote: Clay Christensen talks about this kind of thing all the time. Big company executives are asked to calculate an return on investment (ROI) on the investments they...
MBA Mondays: One More Thing On Sustainability Before We Move On

Ask A VC: Kleiner Perkins' Ted Schlein On How The VC Industry Has Changed; What's Next For The Enterprise And More

techcrunch.com
I was fortunate to have Kleiner Perkins’ investment partner Ted Schlein join me on Ask A VC this week. Schlein, who joined Kleiner in 1996 and has nearly two decades of experience in the VC world, discussed what’s changed in the VC industry as well as what the expectation...
Ask A VC: Kleiner Perkins' Ted Schlein On How The VC Industry Has Changed; What's Next For The Enterprise And More
Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him

Google Muscles Into Paid Discovery Of Apps With New Click-To-Download Mobile Ads

techcrunch.com
The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching...
Google Muscles Into Paid Discovery Of Apps With New Click-To-Download Mobile Ads

Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

techcrunch.com
Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them “sweetspot” of ad frequency, it announced today at New York’s Advertising Week. Privacy fears flared...
Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

Score one for Negroponte: Ethiopian kids figure out OLPCs with no instruction and hack Android

pandodaily.com
For something trying to make the world a better place, there’s been a big debate and a lot of hate around the One Laptop Per Child initiative. Some of it ties into different spats the Valley elites have had with the devices, but a lot of it goes back to...
Score one for Negroponte: Ethiopian kids figure out OLPCs with no instruction and hack Android
Online ads equal offline sales, says shopper analytics firm RapidBlue

ROI: How to Measure Return on Investment in Social Media

www.briansolis.com
What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered...
ROI: How to Measure Return on Investment in Social Media

One year with solar energy at home: Mostly sunny!

gigaom.com
Just over a year ago, we took the plunge at my house and covered the back roof with solar panels: 41 of them, to be exact. After 12 months, we’ve created 13.8 megawatt hours of electricity while using only 7.59 megawatt hours. The energy surplus becomes a credit on our...
One year with solar energy at home: Mostly sunny!

Facebook Exec Says New Product Will 'Unlock Significant Spending Around The Globe' (FB)

www.businessinsider.com
During a session with reporters at Advertising Week in New York yesterday, Facebook ad sales boss Carolyn Everson said she expects the Facebook Ad Exchange, called FBX, will "unlock a significant amount of spending around the globe." It was an unusually bold prediction. Facebook would love to show investors that it...
Facebook Exec Says New Product Will 'Unlock Significant Spending Around The Globe' (FB)

Ben Horowitz on why Andreessen Horowitz backed Picplz and still stands to make $78M from Instagram

thenextweb.com
The New York Times caused controversy this weekend after it published a story claiming that top VC firm Andreessen Horowitz “fumbled” its investment in Instagram, losing million of dollars by backing photo-sharing rival Picplz over the company that Facebook will acquire for $1 billion. As we already pointed out, the NYT...
Ben Horowitz on why Andreessen Horowitz backed Picplz and still stands to make $78M from Instagram

Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

www.insidefacebook.com
Analytics and Open Graph were big topics of discussion during the “Social Game Marketing and Performance Advertising on Facebook” panel at the Inside Social Apps Conference in San Francisco on Thursday. Ifeelgoods Co-founder and VP of Business Development Suchit Dash, AdParlor CEO and Co-founder Hussein Fazal, Kontagent CEO and Co-Founder...
Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

Google Spends a Bundle on Ads — But Why?

gigaom.com
Three years ago, a survey found Google to be the world’s best-known brand, topping Microsoft, GE and others. It was an impressive achievement not just because Google wasn’t even a decade old but because it did so little advertising. So why has Google been spending nearly $2 billion over the...
Google Spends a Bundle on Ads — But Why?
LocBox pulls in $5.1M to put the nail in the daily deals coffin
× Just a test of the new info bar. What do you think?