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Why Do VCs Still Love Social Media?

www.fastcompany.com
Illustration by David Schwen Social network users aren't there to buy stuff. They're there to communicate with others. We use the phrase social media, but they're really communication services, not media properties. I remember meeting Foursquare founder Dennis Crowley four or five years ago and thinking, This guy is in...
Why Do VCs Still Love Social Media?

Former Foursquare Exec Tristan Walker Shares His Secrets On How Brands And Social Can Coexist

www.fastcompany.com
Illustration by David Schwen I was the first business guy at Foursquare, the social check-in service. Almost every major brand wanted to work with us. A bunch of brand folks would ask me something like, "Hey, let's create a mayonnaise badge on Foursquare. We're doing this campaign for sustainable farming,...
Former Foursquare Exec Tristan Walker Shares His Secrets On How Brands And Social Can Coexist
Instagram artist pairs your favorite foods in charming new photo series
× Just a test of the new info bar. What do you think?