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AT&T, Google Among The Biggest Online Advertisers — comScore

techcrunch.com
As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top 10 display advertisers in the United States (all of this data is US-only), as measured...
AT&T, Google Among The Biggest Online Advertisers — comScore

Russian Internet Market Booms As Access Spreads

techcrunch.com
How many Internet users are there in Russia? How big are the Russian Internet advertising and e-commerce markets? If you lie awake at night wondering, you’re not alone. Trying to get a handle on this market is not easy, such as are the language and cultural barriers. There’s a lot...
Russian Internet Market Booms As Access Spreads

Maybe Mark Zuckerberg Doesn't Like Money Enough To Run A $100 Billion Company

www.businessinsider.com
There is a nagging concern for potential Facebook shareholders: the guy running the company doesn't care that much about making money. Mark Zuckerberg has done an incredible job building Facebook into a product that 900 million people use every month and 500 million people use every day. Because of that...
Maybe Mark Zuckerberg Doesn't Like Money Enough To Run A $100 Billion Company

Blekko Testing Search Ads

searchengineland.com
MediaPost reports that Blekko, the slashtags search engine, has started testing monetization efforts through search ads. Currently, the ads are provided through ad fees from Google and Bing. Blekko has yet to build out their own ad network. Rich Skrenta, Blekko founder and CEO said,... Please visit Search Engine Land...
Blekko Testing Search Ads

Australian court finds Google guilty over “deceptive” search ads

thenextweb.com
Google has been found guilty of allowing advertisers to mislead users of its search engine in Australia, after the Federal Court upheld an appeal from the Australian Competition and Consumer Commission (ACCC), SBS reports. The ruling found that, in four cases, Google was ultimately responsible for misleading adverts that companies took out...
Australian court finds Google guilty over “deceptive” search ads

Facebook Could Actually Be A Direct Threat To Google's Core Business (GOOG)

www.businessinsider.com
We published a version of this note in March on Business Insider Intelligence, BI's internet industry research service. If you were a subscriber, you'd already know this! Click here to learn about BI Intelligence and sign up for a free trial → One of Facebook's innovative ad formats, Sponsored...
Facebook Could Actually Be A Direct Threat To Google's Core Business (GOOG)

BrightEdge: Here’s How To Make Paid And Organic Search Work Together

techcrunch.com
If your company shows up in both the organic and paid search results of a given search term, is that a good thing? Or a waste of money? That’s something that Google itself has been researching, and today, SEO service BrightEdge took a closer look at one advertiser’s approach for...
BrightEdge: Here’s How To Make Paid And Organic Search Work Together

Notes From Chad: Funding Etsy’s Future

www.etsy.com
Photo by maudvantoursI joined Etsy back in September 2008 because fundamentally I was inspired by the community of sellers and all they represented: art, beauty, collaboration, and the success of individual people around the world making and selling amazing things. At the time, Etsy had grown beyond all expectations and...
Notes From Chad: Funding Etsy’s Future

Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

techcrunch.com
While Google’s advertising cost per click fell 6% since Q4 2011, Facebook keeps commanding higher prices from advertisers with CPC up 23% in key markets during same period according to a study of the last full quarter before the social network is expected to go public. It seems the shift...
Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

Here's Facebook's Official Statement On The New 'Want' Button (FB)

www.businessinsider.com
Facebook declined to deny to Business Insider that it will roll out a new "Want" button to sit alongside its oft-used "Like" thumbs-up signifier. We noted last week that code for a "Want" button was released to the Facebook Javascript software development kit on Wednesday. A Want button would be...
Here's Facebook's Official Statement On The New 'Want' Button (FB)

Australian court holds Google responsible for misleading search ads

www.engadget.com
In a turnaround from a lower court ruling, three Australian Federal Court judges ruled yesterday that Google was responsible for its advertisers' content and that it breached the country's trade law by hosting misleading ads. The case centered on four ads in particular, in which the advertisers used the...
Australian court holds Google responsible for misleading search ads

6 Targeting Methods To Reach Your Business Audience Via LinkedIn

searchengineland.com
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads:... Please visit Search Engine...
6 Targeting Methods To Reach Your Business Audience Via LinkedIn

Google charged with 'deceptive' conduct in search ads

news.cnet.com
An Australian federal court today ruled that Google displayed misleading paid ads in its search results back in 2006 and 2007. [Read more]...
Google charged with 'deceptive' conduct in search ads

iPhone and iPad to account for 2% of Google’s 2012 revenue

tech.fortune.cnn.com
Despite looming map wars, iOS likely to remain Google’s top source of mobile search $ Google Maps on the iPhone FORTUNE — Apple (AAPL) may be trying to minimize Google’s (GOOG) presence on its mobile screens, but Piper Jaffray’s Gene Munster doesn’t expect the search giant to feel much pain....
iPhone and iPad to account for 2% of Google’s 2012 revenue

Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

allthingsd.com
There are a bunch of ways to explain away GM’s decision to stop spending ad dollars on Facebook. We’ll get to those. But there’s one thing that even the most ardent Facebook fan can’t argue with: Facebook advertising is very much a work in progress. Don’t take my word for...
Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

AdWords Comes To Mobile Apps Thanks To AdMob Integration

techcrunch.com
Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app publishers and Google. In a blog post announcing the integration (Google sent me an...
AdWords Comes To Mobile Apps Thanks To AdMob Integration

Google Research: Yes, You Still Need To Keep Buying Search Ads

searchengineland.com
Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this... Please visit Search Engine Land...
Google Research: Yes, You Still Need To Keep Buying Search Ads

Breadcrumb Trails Come To AdWords

searchengineland.com
Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops >... Please visit Search...
Breadcrumb Trails Come To AdWords

Google Semantic Search: Bad for SEO, Good for You

www.readwriteweb.com
The Wall Street Journal reported today on some changes coming to Google search, but the article seems a bit confused about what they are. The lead item is that "[o]ver the next few months," Google "will begin spitting out more than a list of blue Web links," providing direct answers...
Google Semantic Search: Bad for SEO, Good for You

On Thneeds and the “Death of Display”

battellemedia.com
It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are...
On Thneeds and the “Death of Display”

Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness

techcrunch.com
Every year online video ad startup BrightRoll does a survey of advertisers to see how they’re approaching online video and what their budget plans are for the coming 12 months. And every year, respondents tend to get a little more into the whole online video thing. This year, respondents continue...
Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness
David Karp: Tumblr’s Revenue Model Is All About Telling Stories

ividence raises $4 million for email ad exchange platform

thenextweb.com
Paris, France-based email advertising technology company ividence has secured $4 million in Series B financing in a round led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance. Founded in 2008, ividence operates what it calls a ‘stand-alone email ad exchange’ that basically...
ividence raises $4 million for email ad exchange platform

Google Testing “Trusted Stores” Badges On Search AdWords

searchengineland.com
Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer. A Google spokesperson, asked to comment on the test, sent a statement... Please visit Search Engine Land for the...
Google Testing “Trusted Stores” Badges On Search AdWords

When You Search On Your Phone, You Click On More Ads. On Purpose?

allthingsd.com
More phones and more tablets means more advertisers are spending more money on mobile search. Last fall Google said it was on pace to generate $2.5 billion from mobile ads, and search marketer Marin Software figures that by the end of this year, nearly 25 percent of Google’s U.S. search...
When You Search On Your Phone, You Click On More Ads. On Purpose?
Google Improves App Advertising With New Mobile App Extension

Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses

techcrunch.com
Research firm eMarketer has puts together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties and networks that it at some point acquired — YouTube, DoubleClick, and mobile (AdMob) — it’s set to...
Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses

Display Gets Its Own Interface, New Keyword Targeting In AdWords

searchengineland.com
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface. Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from... Please visit Search Engine...
Display Gets Its Own Interface, New Keyword Targeting In AdWords

This Is Why Google Is Absolutely Terrified Of Facebook

www.businessinsider.com
Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday, was almost as much as Facebook's revenue for all of 2011. But Facebook has something important that Google doesn't, and it scares Google's pants off: Facebook knows who you are, to an incredible level...
This Is Why Google Is Absolutely Terrified Of Facebook

Your data has a secret, but you — yes, you — can make it talk

gigaom.com
Who needs a Ph.D. in statistics when you have the cloud? Machine learning is high data science — a discipline focused on algorithms that automatically detect complex patterns hidden within datasets — and it’s fast becoming something that anyone leverages to sell more handbags, or solve a research problem, or build...
Your data has a secret, but you — yes, you — can make it talk
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