search advertising

search advertising

Google antitrust probe in U.S. may be wrapping up

In Russia, Internet giant Yandex now matches the country's top TV channel in advertising revenues

thenextweb.com
Editor’s note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture activity. Illustrating the trend of moving online in the Russian advertising market, search engine giant Yandex saw its advertising revenues equal those of First Channel (“Pervyi Telekanal”), the country’s leading TV channel,...
In Russia, Internet giant Yandex now matches the country's top TV channel in advertising revenues

Microsoft cites progress on Yahoo search ads, says it's still committed to providing an alternative to Google

www.geekwire.com
Microsoft’s search advertising group says it’s starting to wring more revenue out of the Internet search ads that it’s serving as part of its partnership with Yahoo — despite recently needing to extend, for another year, its commitment to cover revenue shortfalls experienced by Yahoo under the arrangement. The news follows a...
Microsoft cites progress on Yahoo search ads, says it's still committed to providing an alternative to Google

FTC closes Google investigation, says search giant will change business practices

www.geekwire.com
The Federal Trade Commission has closed its antitrust investigation into Google, announcing what regulators describe as “landmark agreements” to change the search giant’s business practices in areas including patents and online advertising. The FTC says Google has agreed to “meet its prior commitments” to give its competitors fair, reasonable and...
FTC closes Google investigation, says search giant will change business practices

Google Research: Yes, You Still Need To Keep Buying Search Ads

searchengineland.com
Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this... Please visit Search Engine Land...
Google Research: Yes, You Still Need To Keep Buying Search Ads
Bill Gross' UberMedia launches UberAds, using social and location data to better target on mobile

Investigating Google Beyond Search - Smartphone Software

bits.blogs.nytimes.com
The antitrust investigation of Google extends beyond search and search advertising to related technologies and markets, where Google's behavior could affect the core search business. Smartphone software is a prime example....
Investigating Google Beyond Search - Smartphone Software

BII MOBILE INSIGHTS: More Ad Money Is Going Mobile

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Worldwide, More Money Goes Mobile (eMarketer)Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will moderate this year, double-digit increases...
BII MOBILE INSIGHTS: More Ad Money Is Going Mobile
How Much Money Apple Makes From Google For Every iOS Device It Sells (GOOG, AAPL)

What if Microsoft exited the search business?

parislemon.com
What if Microsoft exited the search business?: Probably safe to largely throw away most of this piece as it's by Scott Cleland, a known anti-Google lobbyist (often on behalf of Microsoft). But, there is at least one interesting thought: Only some professional investors are aware that Microsoft has cumulatively lost...
What if Microsoft exited the search business?
European Commissioner "almost 100% certain" to reject Google's antitrust proposals
Apple scoops up Amazon search executive William Stasior to beef up Siri

Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

searchengineland.com
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which... Please visit Search Engine Land for the full article....
Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

Apple hires Amazon's Stasior to head Siri department after co-founders Cheyer and Kittlaus leave

thenextweb.com
Apple has hired Amazon executive William Stasior to run its Siri department, reports Kara Swisher at All Things D. If true, this would mean that Apple was replacing two of the co-founders of Siri, who it had brought on when it acquired the assistant software. Stasior was working on A9,...
Apple hires Amazon's Stasior to head Siri department after co-founders Cheyer and Kittlaus leave

Yahoo's Next Strategy: There's Gold In That There E-Commerce

paidcontent.org
New Yahoo (NSDQ: YHOO) CEO Scott Thompson’s upcoming turnaround may centre on mining Yahoo’s green plains for different prospects, including more direct customer payments. “Yahoo has 700 million users each month,” Yahoo’s EMEA SVP and MD Rich Riley told the FT Digital Media Conference on Wednesday, when asked about...
Yahoo's Next Strategy: There's Gold In That There E-Commerce
Google Now Gets New Cards For Reminders, Music, Public Transit, TV, Books And Video Games

Will Facebook Be Tomorrow’s Google, and Google Tomorrow’s Microsoft?

techcrunch.com
Shared by louisgray Guest post by Bindu Reddy, CEO of MyLikes. Editor’s note: Can Facebook become the next Google? In this guest post an ex-Googler, Bindu Reddy, persuasively argues the case from the perspective of Facebook’s potential as an online advertising platform. Reddy is the CEO of MyLikes, a word-of-mouth...
Will Facebook Be Tomorrow’s Google, and Google Tomorrow’s Microsoft?

Baidu's Profit Surges

allthingsd.com
Baidu Inc. reported a 70 percent increase in second-quarter profit on surging revenue, though costs at the Chinese Internet-search giant continued to rise. The company, which generates almost all its revenue from search advertising, has enjoyed strong earnings growth in recent years. It solidified its lead in the Chinese search...
Baidu's Profit Surges
Google passes Microsoft in market valuation, sits far behind Apple as second-most valuable tech company

Yandex Q1 Earnings: Revenues Up 51% To $200.3M, Net Income Up 53% To $43M

techcrunch.com
Yandex, Russia’s biggest search company, has posted Q1 earnings, with revenues up 51% to $200.3 million, and net income up 53% to $43 million. The results easily beat analyst expectations: on average analysts expected revenues of $194.64 million, with earnings per share of $0.15 (low $0.13; high $0.16), but other...
Yandex Q1 Earnings: Revenues Up 51% To $200.3M, Net Income Up 53% To $43M

Facebook's Search Is Based On A 'Con' (FB)

www.businessinsider.com
Facebook unveiled a new search engine this week called Graph Search.  Some think it might help the company eventually steal search advertising dollars from Google. But in a damning blog post, entrepreneur and engineer Steve Cheney argues that Graph Search will be basically useless. He says it's as useful as...
Facebook's Search Is Based On A 'Con' (FB)
Yahoo to close Korean operations by end of 2012

Exclusive: Apple Nabs Amazon A9 Exec Stasior to Run Siri -- But Does Hire Signal a Bigger Move Into Search?

allthingsd.com
Apple has hired major Amazon exec and prominent search technologist William Stasior to run its Siri unit, according to sources. At the online retail giant, Stasior has been in charge of A9, Amazon’s search and search advertising unit. The former AltaVista exec co-founded the independent company and has run...
Exclusive: Apple Nabs Amazon A9 Exec Stasior to Run Siri -- But Does Hire Signal a Bigger Move Into Search?

Idealab brings search advertising to Twitter

latimesblogs.latimes.com
Idealab brings search advertising to Twitter
Google Improves App Advertising With New Mobile App Extension

Google keyword advertising is waste of money, says eBay report

www.guardian.co.uk
Study by auction website says billions spent by advertisers on keywords to maximise Google ranking has little effect on salesBusinesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed.The study by auction website eBay claimed that...
Google keyword advertising is waste of money, says eBay report

Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide

thenextweb.com
It’s gone relatively unnoticed, but Google earlier this week announced a fairly important update to its AdWords trademark policy. In a nutshell, Google has revised the policy to lift a restriction on using trademarks as keywords in AdWords campaigns in a range of countries, including China, Australia, Brazil and Hong...
Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide

U.S. and E.U. Approve Microsoft/Yahoo Search Deal: What it Means for Consumers and Developers

www.readwriteweb.com
The European Union and the U.S. Department of Justice just cleared the proposed search deal between Microsoft and Yahoo. Under the terms of this deal, Microsoft's Bing will soon replace Yahoo's own search engine on Yahoo's sites, while Microsoft will get an exclusive 10-year license to Yahoo's search technology. Yahoo...
U.S. and E.U. Approve Microsoft/Yahoo Search Deal: What it Means for Consumers and Developers

Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

techcrunch.com
Twitter is announcing a new way for businesses to target their Promoted Tweets and Promoted Accounts, according to a new blog post from Product Management Director Kevin Weil. By directing their messages at specific user interests, advertisers can now potentially reach a much broader audience. Actually, interest data already plays...
Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids
Google may be heavily subsidizing the Nexus 4 by more than $380
× Just a test of the new info bar. What do you think?