search engine optimization

search engine optimization

As It Nears 50K Apps, How the Android Market Can Take a Bite Out of Apple’s App Store

gigaom.com
Google’s Android Market is on pace to cross the 50,000 application titles threshold this week, based on data from AndroLib, up from 20,000 just four months ago. But the Android Market needs a vast overhaul if it’s ever going to catch up to — much less surpass — Apple’s App...
As It Nears 50K Apps, How the Android Market Can Take a Bite Out of Apple’s App Store

App Center Optimization: The Next Big Market For Charlatans, Hucksters, And Snake-Oil Salesmen (FB)

www.businessinsider.com
Get ready for the next awful three-letter acronym to memorize: ACO. That's App Center optimization—the dark arts of wangling your way into Facebook's highly exclusive App Center. To get into Facebook's new directory of top mobile and desktop apps, developers have to go through a rigorous screening process. Their apps...
App Center Optimization: The Next Big Market For Charlatans, Hucksters, And Snake-Oil Salesmen (FB)

Four ways to compete against Google in the wake of the FTC ruling

www.pcworld.com
The FTC (Federal Trade Commission) has spent the past year investigating allegations that Google abused its power as the dominant search engine to block smaller rivals and promote its own sites and services. On Friday, the FTC announced that it would not pursue the action any further, nor will...
Four ways to compete against Google in the wake of the FTC ruling

The three hottest hires in Silicon Valley

venturebeat.com
This guest post is by Jim Yu, the founder and chief executive of BrightEdge. Every Silicon Valley company knows how difficult it is to hire top talent right now. But there are three roles that are especially hard to fill: SEO Director, Growth Product Manager, and UI Designer. Who...
The three hottest hires in Silicon Valley

Newsmakers 2012: Rand Fishkin points the way at SEOmoz

www.geekwire.com
SEOmoz CEO Rand Fishkin, pictured at the tip of Northern Ireland, pointing at Scotland. Rand Fishkin has put SEOmoz on a possible path to become one of the Seattle region’s next public companies. Succeed or fail, his other contribution to the community will be his brutal transparency as he shares...
Newsmakers 2012: Rand Fishkin points the way at SEOmoz

How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

www.techdirt.com
We've seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed...
How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

Programming Data Collection for SEO Research

searchengineland.com
Last month I showed you three tricks I use when gathering data on websites. I used these techniques to download web pages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to... Please...
Programming Data Collection for SEO Research

SEWatch:> SEO Mythbusters: 3 Rotten Ideas - Three outdated search engine optimization tactics you should avoid at a... http://ow.ly/16RC8M

searchenginewatch.com
SEWatch:> SEO Mythbusters: 3 Rotten Ideas - Three outdated search engine optimization tactics you should avoid at a... http://ow.ly/16RC8M

Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It

marketingland.com
It’s one of the most important rules of search engine optimization. Don’t depend solely on SEO. Especially don’t depend solely on Google, the largest of the SEO sources. I’m always surprised when people fail to learn this lesson. Those hit hard by last week’s Penguin... Please visit Marketing Land for the...
Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It

The New SEO = Social Engagement Optimization

marketingland.com
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen... Please...
The New SEO = Social Engagement Optimization
Data: How Your Favorite Tech Companies Make Money

30 Valuable Lessons Learned Using Social Media for Small Business

www.problogger.net
In this post Mark Hayward shares some great tips on social media for small business. Image by jn is not here Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months...
30 Valuable Lessons Learned Using Social Media for Small Business

Google adds search traffic alerts to its SEO service

www.computerworld.com
Google has added a feature to its Webmaster Tools search engine optimization (SEO) service that will alert publishers about sudden changes in their site's Google results and click-throughs....
Google adds search traffic alerts to its SEO service

Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil)

www.techipedia.com
I met her during my freshman year of college, though she was two years my senior. We’d exchange greetings when we passed in the dormitory hallways. Nine years later, we met again when we were assigned to the same tables at a local luncheon. She told me she worked in...
Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil)

Google ad clicks outnumber 'normal' search results by 2:1 for commercial keywords: study

thenextweb.com
If you use Google to search the Web, you too may have noticed that sponsored results have been taking over more and more of the search engine results page. Don’t go looking too far if you want a reason for that: still, approximately 97% of Google’s revenues come from its...
Google ad clicks outnumber 'normal' search results by 2:1 for commercial keywords: study

Startup Lessons Learned: Marketing on a Shoestring Budget

thenextweb.com
Editors Note: This is another guest post from Danny Wong, co-founder and Marketing Manager of Blank Label, a custom dress shirts startup that has built a lot of traffic through Search Engine Optimization and Media Relations. We’re delighted to have him share his thoughts and experience on marketing startups here....
Startup Lessons Learned: Marketing on a Shoestring Budget

Conductor Is Still Making Money From SEO — Almost $10M, In Fact

techcrunch.com
Seth Besmertnik, co-founder and CEO of startup Conductor, admits that Web search isn’t that “sexy” anymore — hell, by slapping a +1 button on everything, Google itself seems more excited about social than search. But Besmertnik says he’s still building a big business focused on search engine optimization (SEO). Specifically,...
Conductor Is Still Making Money From SEO — Almost $10M, In Fact

Four Search Engines Marketers Should Know About

www.socialmediaexplorer.com
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there. Here...
Four Search Engines Marketers Should Know About

Apple Does Not Want You To Visit Appstore.com (AAPL)

www.businessinsider.com
A lot of people noticed during the Super Bowl when an ad for the new Star Trek movie, "Into Darkness," featured an unusual Web address: appstore.com/startrekapp. That address redirects visitors directly to Apple's App Store page for the official Star Trek app. But curiously, if you go directly to www.appstore.com,...
Apple Does Not Want You To Visit Appstore.com (AAPL)

Relax, Tweeple, Social Media Now AP-Sanctioned

www.readwriteweb.com
Despite the fact that social media is hardly still the exclusive purview of the early adopter, it still surprises, grates or inspires laughter sometime to see it crop up outside its native ecosystem. So, when Associated Press, the official arbiter of terminology, text and typography turned to Twitter, it gave...
Relax, Tweeple, Social Media Now AP-Sanctioned

Google begins penalizing search 'over-optimization'

www.computerworld.com
Google is making a change to its search algorithm to penalize what the company's head of Web spam called "over-optimization" and instead favor websites with high-quality content and less refined search-engine optimization....
Google begins penalizing search 'over-optimization'

Infographics: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

searchengineland.com
With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Golilocks SEO,” which SEO Book introduced... Please visit Search Engine Land for...
Infographics: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

BlueGlass Interactive Acquires Digital Agency Voltier Digital

techcrunch.com
Internet marketing agency BlueGlass Interactive has just acquired Voltier Digital, a digital agency specializing in content marketing, infographic creation and data visualization. Voltier, whose clients include eBay, CEO.com, Fanhattan, WellHome, COLOURlovers.com, Greatist, and others, will be relocating its entire six person team to BlueGlass’s Tampa offices immediately. In addition, Voltier’s three founders,...
BlueGlass Interactive Acquires Digital Agency Voltier Digital

The SEO Guide To Getting Started With Google Webmaster Tools

searchengineland.com
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you...
The SEO Guide To Getting Started With Google Webmaster Tools

BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

www.businessinsider.com
Mobile Insights is a new daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. National Brands Find Local Affiliates Lacking In Mobile Marketing (eMarketer)National brands' investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo's...
BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

New York Times sells About.com to IAC for $300M

venturebeat.com
While we previously heard that Answers.com was a likely buyer for About.com, today the New York Times announced that it has sold the site to Barry Diller’s IAC conglomerate. Release below, refresh for updates. NEW YORK–(BUSINESS WIRE)–Aug. 26, 2012– The New York Times Company (NYSE: NYT) has entered into an...
New York Times sells About.com to IAC for $300M
Google+ catching Facebook in brand pages but not fans ... and why that's OK with companies

Are You A Strategic SEO Thinker?

searchengineland.com
Today, I want you to think about how a set of search engine optimization recommendations may be perfect for one website while lacking or wrong for another. I want you to think about strategic decision making. We know there is more to Internet marketing than search engine optimization and... Please...
Are You A Strategic SEO Thinker?

SEO Smackdown Round 2: Old Vs. New Search Engine Optimization

searchengineland.com
Has SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation. Please visit Search Engine Land for the full article....
SEO Smackdown Round 2: Old Vs. New Search Engine Optimization

SEOmoz changes name to Moz, unveils new analytics software

www.geekwire.com
The Moz mascot Roger. For nearly a decade, Rand Fishkin’s Seattle startup has been directly associated with search engine optimization, so much so that SEO was embedded right in the company’s name: SEOmoz. But things are evolving and changing in the SEO business, and at SEOmoz. Today, the company is...
SEOmoz changes name to Moz, unveils new analytics software
× Just a test of the new info bar. What do you think?