search program

search program

Preparing Your Search Program For Mobile In 2012

searchengineland.com
Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority of 18... Please...
Preparing Your Search Program For Mobile In 2012

American Photographic Artists Join The Lawsuit Against Google Books

www.techdirt.com
For all the talk of how the MPAA and RIAA are extreme copyright maximalists, in my experience the one group of copyright maximalists who are the most extreme and unreasonable (and, often, uninformed) are photographers. This, of course, does not apply across the board. There are many, many photographers who...
American Photographic Artists Join The Lawsuit Against Google Books

Microsoft's Search Head: Google 'Realized We Were Ahead And They Overextended' With Social Search (MSFT, GOOG)

www.businessinsider.com
Microsoft thinks it's done a pretty good job with social search so far, according to Bing Search director Stefan Weitz — so much so that it prompted Google to start its own social search program called Search Plus Your World. But there's been a little bit of controversy surrounding Search...
Microsoft's Search Head: Google 'Realized We Were Ahead And They Overextended' With Social Search (MSFT, GOOG)

7 Optimization Strategies For A Limited Daily Search Budget

searchengineland.com
No matter what level your paid search program is operating at, whether small business or enterprise, inevitably some campaigns will outgrow the daily budgets that were set to sustain them. Aggressive keyword expansion or increasing CPCs due to competition could be two contributing factors. Until... Please visit Search Engine Land for the...
7 Optimization Strategies For A Limited Daily Search Budget

5 Steps For A Flawless Paid Search Launch

searchengineland.com
Why does it seem like a paid search launch has as many moving parts as launching a space shuttle? To make sure that everything gets taken care of, I adhere to a five step launch process when building a new paid search program. This process makes it easier to divide...
5 Steps For A Flawless Paid Search Launch

Getting Organized: Paid Search, User Intent & The Search Funnel

searchengineland.com
There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional) Yet, I have not found any literature addressing how... Please visit Search Engine...
Getting Organized: Paid Search, User Intent & The Search Funnel

Test Then Invest: Putting Innovation Into Your B2B Search Program

searchengineland.com
As we move toward the halfway point of 2012, now is a great time to ask ‘how successfully has my B2B search campaign performed?’  We still have the second half of the year to realize our goals, and for those who are on track, it is highly likely that your...
Test Then Invest: Putting Innovation Into Your B2B Search Program
VoiceBunny Launches A Search Engine For Voice Talent, Records The Best Voiceover Ever

Search giant Yandex reports $200m in revenues for Q4 2011, up 56%

thenextweb.com
NASDAQ-listed Russian search juggernaut Yandex this morning published its quarterly earnings and financial results for the full year 2011, its third in a string of announcements this week after touting its new social search program and a search partnership with Twitter. Compared to the fourth quarter of 2010, Yandex’ revenues...
Search giant Yandex reports $200m in revenues for Q4 2011, up 56%

DRM-free physical media: dead in the water or the answer to art’s prayers?

arstechnica.com
Since the video format wars of the mid 2000's, Blu-ray has reigned supreme for high-definition video. The problem with the high-density, high-definition optical disk format is that it's also proprietary. Several layers of access-control are built onto those disks, making them (relatively) expensive to produce, but also much harder...
DRM-free physical media: dead in the water or the answer to art’s prayers?

Confirmed: Bing 411 Closing June 1st

searchengineland.com
Microsoft is closing down their toll-free voice search program named Bing 411. I have confirmed the Bing 411 service is closing by calling the service and hearing immediately the message: Bing 411: On June 1st, we are discontinuing the Bing 411 service. There were reports of this via LiveSide where......
Confirmed: Bing 411 Closing June 1st

7 Steps To Achieving Nirvana By Using A Media Plan

searchengineland.com
Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to dig...
7 Steps To Achieving Nirvana By Using A Media Plan

3 Step Model For Developing Insights Through Keyword Trends

searchengineland.com
Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to...
3 Step Model For Developing Insights Through Keyword Trends

How To Prep Your B2B Search Program For Google Enhanced Campaigns

searchengineland.com
According to the great Greek philosopher Heraclitus, change is the only constant. As you have most likely heard by now, Google is making major adjustments to its AdWords platform that will have sweeping changes to the ways and means of how you execute your search campaigns. For B2B search, this...
How To Prep Your B2B Search Program For Google Enhanced Campaigns

Live Blog & Stream Of Bing’s Search Summit

marketingland.com
Bing’s Search Summit is today at 10am PDT / 1pm EDT and we will be live blogging the details from the event here. Qi Lu (President, Online Services Division), Derrick Connell (Corporate Vice President, Search Program Management), Harry Shum (Corporate Vice President, Core Search Development), and... Please visit Marketing Land...
Live Blog & Stream Of Bing’s Search Summit

6 Requirements For A Sound Paid Search Bidding Strategy

searchengineland.com
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of... Please visit Search Engine Land for the full article....
6 Requirements For A Sound Paid Search Bidding Strategy

4 Reasons Your Boss Might Hate Your SEM Campaign

searchengineland.com
An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization. It is not at all uncommon for senior management to become unhappy with a terrific and... Please visit Search Engine Land for...
4 Reasons Your Boss Might Hate Your SEM Campaign

Yandex processes 2 million+ people searches daily, debuts ‘social search program’

thenextweb.com
Yandex, Russia’s biggest Internet search and related services company, this morning announced the launch of a ‘social search program’ (note: links to page in Russian), aiming to inject content and account information from a wide variety of local and international social networks into its search results over time. Of course,...
Yandex processes 2 million+ people searches daily, debuts ‘social search program’
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