social engagement

social engagement

Get Satisfaction brings more satisfaction to Facebook Fan Pages

digital.venturebeat.com
Startup Get Satisfaction made a name for itself by moving customer service away from company websites onto pages that are created by customers. Now the San Francisco company is expanding its approach beyond the Get Satisfaction website, to Facebook. Many companies already have Facebook Fan Pages where they can...
Get Satisfaction brings more satisfaction to Facebook Fan Pages

Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

techcrunch.com
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on...
Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

Zynga brings multiplayer slot machines to Facebook with "Zynga Elite Games", launching this week

thenextweb.com
Zynga is scheduled to release its fifth casino game on Facebook later this week called “Zynga Elite Slots”, which is what the company calls its “first synchronous, multiplayer slots game.” Players can enjoy casino slots while also being entertained through storybook animation where you advance through several “themes’ and level...
Zynga brings multiplayer slot machines to Facebook with "Zynga Elite Games", launching this week

BlackBerry Messenger Voice: It's About Time

allthingsd.com
With roughly 60 million of Research In Motion’s 80 million subscribers using it, BlackBerry Messenger (BBM) is among the company’s more important assets. And as RIM gears up for the launch of BlackBerry 10, it is doing all that it can to ensure that BBM remains a key selling point...
BlackBerry Messenger Voice: It's About Time

Catching up on my social engagement analytics with Postrank. I love their service - http://bit.ly/2CDe9g

shegeeks.net
Catching up on my social engagement analytics with Postrank. I love their service - http://bit.ly/2CDe9g
Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday

PricerGrabber, ShoeDazzle, Legalzoom & Shopzilla Founders Back Online Social Platform For Retailers, Social Annex

techcrunch.com
Social Annex, a retail-focused social platform that’s been in stealth mode for the past two years, is today announcing having gained the attention (and the investment) of some big backers of e-commerce, just in time for its public debut. In addition to Kamran Pourzanjani, the former CEO and founder of PriceGrabber,...
PricerGrabber, ShoeDazzle, Legalzoom & Shopzilla Founders Back Online Social Platform For Retailers, Social Annex

Want To Know What's Up At CES But Aren't Going?

readwrite.com
So, you're borderline-unhealthy obsessed with CES, you want to know what everyone is posting, uploading and tweeting...but you can't make the pricey Vegas show. What to do, what to do...? You could either wile away in woe, set up multiple Google alerts to troll the Web for every article on...
Want To Know What's Up At CES But Aren't Going?

Get Satisfaction Turns Facebook Fan Pages into Customer Support Hubs

www.readwriteweb.com
Get Satisfaction, the popular online customer service company, just announced that it is bringing its service to Facebook fan pages. This new service, the Facebook Social Engagement Hub, will allow companies that have a presence on Facebook to easily answer questions from their customers on Facebook. The Social Engagement Hub...
Get Satisfaction Turns Facebook Fan Pages into Customer Support Hubs
ForkFly partners with The Seattle Times, flips daily deals model on its head

Why the "Want" Button Doesn't Work for Social Commerce

allthingsd.com
When you’re in the market for a new camera, or a backpack for your 2nd grader, chances are you’ll search Google or Amazon for the product you want, and then scan for the cheapest deal or the best-reviewed product. You might also go directly to a favorite retailer’s website and...
Why the "Want" Button Doesn't Work for Social Commerce

#TheRules of Social Media: Don't Make People Do X, Y, Then Z. Stick With X

www.fastcompany.com
"The most successful social media companies are the simplest ones you can think of," says Alex Iskold, CEO of the entertainment social network GetGlue. "Complexity doesn't really work in social media. People are trying to create this social engagement and turn it into this multi-tiered, multilevel challenge to get people...
#TheRules of Social Media: Don't Make People Do X, Y, Then Z. Stick With X

Freshly funded Datasift partners with Bitly to combine Web metrics with social data

thenextweb.com
Social media intelligence is about to get a whole lot more actionable after Datasift, fresh from raising $15 million in funding this week, joined forces with click-measurement specialist Bitly to show users exactly how much traffic tweets, Facebook Likes and other social engagement generates. The union, which is effective immediately, brings the best...
Freshly funded Datasift partners with Bitly to combine Web metrics with social data

Google Acquires Social Ad Manager Wildfire

www.fastcompany.com
News updates all day from Fast Company.Companies may now manage their advertising campaigns on Facebook, Pinterest, and Twitter using a service owned by Google.The search giant announced it had agreed to acquire social media marketing startup Wildfire in a blog post on Tuesday. Details of the acquisition weren't disclosed, though...
Google Acquires Social Ad Manager Wildfire

The New SEO = Social Engagement Optimization

marketingland.com
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen... Please...
The New SEO = Social Engagement Optimization

Hey @You! We are Talking About @You Over Here!

blog.louisgray.com
Over the last few years, I have enjoyed watching new sites spring up built around conversations and social engagement. These new social networks, be they about friends (Facebook), business colleagues (LinkedIn or Brazen Careerist), shared interests (MyLikes), shared items (Google Buzz and FriendFeed) or even shared purchases (Blippy), are primarily...
Hey @You! We are Talking About @You Over Here!

Wildfire is Joining Google!

blog.wildfireapp.com
Four years ago, we set out on a journey to make social media marketing easier and more effective. We thought our idea had potential, but little did we know what an incredible ride it would be. Not only have we helped to define and build an entirely new industry, but...
Wildfire is Joining Google!
Pinterest to launch new feature that lets you search within your own pins
Exclusive: Buffer partners with "#1 Twitter client" TweetCaster to make you more popular

Dispersion and Entropy In Social Media

www.avc.com
On Monday, I trained it up to New Haven to meet a Yale professor named Dina Mayzlin and talk to her class. I thoroughly enjoyed talking to Dina's class as it allowed me to work on some new material in a comfortable setting. But the talk Dina and I had...
Dispersion and Entropy In Social Media
Is this the end of marketing’s nirvana, and the beginning of a Washington nightmare?
The Whole World May Be Listening But That’s No Longer Enough
Zynga unveils Konami and others as third-party game developers

Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

www.livingstonbuzz.com
By Priya Ramesh I make it a point to emphasize to my clients at CRT-tanaka that social media is NOT for all and it’s not a mere check mark on the marketing plan.  There needs to be some strategic thinking behind engaging on social networks with a clearly thought out...
Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

Food Network Gets Powerful Social Engagement With a Simple Technique

www.readwriteweb.com
A single, painless tactic gave Food Network its biggest social-engagement kick ever and landed it on Twitter's list of trending topics - twice. This little procedure is so simple that it’s a wonder more television shows aren’t using it. First for the finale of the most recent episode of "The...
Food Network Gets Powerful Social Engagement With a Simple Technique

I’ve seen the future of social influence measurement, and it isn’t Klout

thenextweb.com
(Editor’s note: this is a guest post penned by Jan Rezab, co-founder and CEO of Socialbakers, a company focused on social media marketing and measurement. It’s based on his personal experiences, so your opinion may differ.) The Klout score as a fun metric to express your social engagement – why...
I’ve seen the future of social influence measurement, and it isn’t Klout

Talent Crowdsourcing Startup Talenthouse Raises $4.1 Million From Director Brett Ratner, Eric Schmidt’s Innovation Endeavors and Others

techcrunch.com
Talenthouse, the talent crowdsourcing startup that aims to connect well-known artists with talented (but not so well known) collaborators, announced a new round of funding today. The company raised $4.2 million from a series of high-profile investors, including director and film producer Brett Ratner, Jean Piggozzi, Estée Lauder chairman William...
Talent Crowdsourcing Startup Talenthouse Raises $4.1 Million From Director Brett Ratner, Eric Schmidt’s Innovation Endeavors and Others
Instagram Inches Closer To Having a Web App

Top 5 Ways to Make Your Site More Fun

mashable.com
Gabe Zichermann is the author of the books “Game-Based Marketing” (Wiley, now available) and “Funware in Action” (Manning, Q3/2010). He is also the CEO of professional mobile social networking startup beamME and frequently muses about games and the world at http://funwareblog.com.Just like sex, fun sells. The early proof of...
Top 5 Ways to Make Your Site More Fun

10 More Content Ideas To Improve Organic Visibility

searchengineland.com
In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. 1.... Please visit Search...
10 More Content Ideas To Improve Organic Visibility
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