social marketing

social marketing

Spredfast raises $18M, Sprinklr secures $15M for social marketing software

www.insidefacebook.com
Two social marketing platform companies announced new funding today. Spredfast has raised $18 million in a venture capital round led by OpenView Venture Partners, and Sprinklr has raised $15 million in series B funding from Intel Capital and Battery Ventures. Spredfast offers social media management software for the enterprise, including tools for publishing, monitoring, engagement...
Spredfast raises $18M, Sprinklr secures $15M for social marketing software

What's A Like Worth? Let's Do Some Math...

www.fastcompany.com
Marketing software firm HubSpot has tried some amusing math to work out how much a "like" is worth for social marketing purposes. Facebook "likes," Twitter re-tweets and @mentions, Reddit upvotes, Ycombinator news "ups," Diggs... these are the magical social media goodies that anyone engaged in social media promotional campaigns...
What's A Like Worth? Let's Do Some Math...
Retail: Walmart Wants Facebook Sales for Christmas

Social Media Updates for 2010-03-14

chris.pirillo.com
Social Media Updates for 2010-03-14 is a post from Chris PirilloAll this energy at #SXSW makes me wonder why the Pacific Northwest doesn't have something truly similar? #Icons for the multi-touch world: http://gesturecons.com/ [via @amalucky] #"Oh good, the Dallas Cowboy Cheerleaders are here. Because lord knows how much geeks love football." [@violetblue #sxsw] #Hanging with...
Social Media Updates for 2010-03-14

Salesforce.com Laying Off Radian6 Employees As Buddy Media Shows $20 Million Net Loss

techcrunch.com
Two of Salesforce.com’s most high profile “social media” acquisitions are showing signs of trouble. At Radian6, Salesforce.com is reported to be laying off “less than 100 people.” And at Buddy Media, the company amended its 8-K, which shows $20 million in net losses for the first six months of the year....
Salesforce.com Laying Off Radian6 Employees As Buddy Media Shows $20 Million Net Loss

Quicktake Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

www.web-strategist.com
The Altimeter group was pre-briefed by COO Dick Costolo of Twitter direct last week about this upcoming launch, we’ve had some time to think over what it means to the industry as well as to brand marketers. Summary: Twitter has launched promoted tweets Brands can now advertise promoted tweets on...
Quicktake Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

Altimeter Report: Social Marketing Analytics (With Web Analytics Demystified)

www.altimetergroup.com
Altimeter Report: Social Marketing Analytics (With Web Analytics Demystified)

RT @rhopper: Intro to Social Marketing Hub Webinar for @awarenessinc customers 3/18, 2:30 eastern. Register here: http://bit.ly/9vYwiF

https:
RT @rhopper: Intro to Social Marketing Hub Webinar for @awarenessinc customers 3/18, 2:30 eastern. Register here: http://bit.ly/9vYwiF
Taking a Cue from Social, Jivox and Music Interactive Partner to Bring Music Downloads to Online Ads

The Social Marketing Shakeup Continues: Syncapse Buys Clickable

allthingsd.com
Have you bought or sold a company that helps companies market themselves on Facebook? Join the club — a consolidation wave has hit the industry in the last few months. Here’s the newest example: Syncapse, a 5-year-old company that helps companies manage their presence on Facebook, has acquired Clickable, a 6-year-old...
The Social Marketing Shakeup Continues: Syncapse Buys Clickable

Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

techcrunch.com
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing...
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing
Twitter-based Olympic cheer meter reveals who's winning ... on the sofas of the world

Wildfire Is Huge: First Stats In Years Reveal 300 Employees, 13,000 Customers

techcrunch.com
Through the hard-fought battle to represent the world’s top brands, social marketing platform Wildfire has stayed quiet. But today, it revealed to TechCrunch that it has 13,000 paying customers, more than any company in the space, and has grown from 7 to 300 employees since the start of 2010, making it...
Wildfire Is Huge: First Stats In Years Reveal 300 Employees, 13,000 Customers
Shoutlet brings Facebook ad creation to marketing platform, partners with Kenshoo

Social gifting startup Treater launches mobile apps to let you treat friends to coffee, beer and more

thenextweb.com
It was just last month that we reported Treater had secured $2.5 million in seed funding, as it rolled its ‘instant’ social and mobile gifting service out into public beta. And today, the Washington, DC-based company is announcing another ‘treat’ for fans…native mobile apps. Just to recap, Treater enables users...
Social gifting startup Treater launches mobile apps to let you treat friends to coffee, beer and more

Social marketplace Copious courts men, adds art categories

gigaom.com
Copious, a social marketplace based out of San Francisco, is making a play for men. Starting Tuesday, the startup is announcing that in addition to its current categories of women’s fashion and accessories, it will also offer men’s clothing and art. Launched last summer, Copious is an eBay-like marketplace of...
Social marketplace Copious courts men, adds art categories
Which cities have the highest salaries for social media jobs? (infographic)

It's Official: Two Of Mark Zuckerberg's Relatives Now Really Do Work At Google (GOOG, FB)

www.businessinsider.com
Google has completed the acquisition of Wildfire Interactive, a social-marketing startup, that it announced in July, a Google spokesperson told Business Insider. That means that Facebook CEO Mark Zuckerberg has two close relatives working at his company's archrival--younger sister Arielle and brother-in-law Harry Schmidt. Arielle, who was on vacation at...
It's Official: Two Of Mark Zuckerberg's Relatives Now Really Do Work At Google (GOOG, FB)

Salesforce.com confirms it has completed the acquisition of Buddy Media

thenextweb.com
Salesforce.com has confirmed that it has completed the acquisition of Buddy Media more than two months after the enterprise software giant first confirmed that the deal to buy the social media-focused site had been reached. No price is given in the announcement, which was made early but only added to...
Salesforce.com confirms it has completed the acquisition of Buddy Media

Facebook management applications Shoutlet, Vitrue release updates

www.insidefacebook.com
As more brands turn to third-party social media management tools, companies like Shoutlet and Vitrue continue to add new features and integrate more services into their applications. Both companies released significant product updates in the past week making them worth another look for marketers who might be interested in tools...
Facebook management applications Shoutlet, Vitrue release updates

Votigo moves beyond promotions to provide conversation management and other social marketing software

www.insidefacebook.com
Social marketing and promotions software company Votigo recently expanded its platform to provide a full cross-network publisher, conversation manager and analytics tools. Votigo co-founder and CEO Mike La Rotonda tells us it has long been part of the company’s vision to offer these additional services, but it had been previously...
Votigo moves beyond promotions to provide conversation management and other social marketing software

Moviepilot Seals $7M Series B Funding Led By DFJ Esprit

techcrunch.com
It’s easy to miss the launch of the latest movies. You get a week of marketing and by the time you’ve figured out if you want to see it or not, it’s moved off the theatre and you’re waiting for the DVD release. Most movie marketing dollars are spent in...
Moviepilot Seals $7M Series B Funding Led By DFJ Esprit

How to Turn Your Twitter Profile Page into an SEO Masterpiece

www.twitip.com
If you have spent any time around social marketing you probably know that SEO and social media go hand and hand. (Well you have at least heard about it, right?) So, how do you turn your Twitter account into a search-able masterpiece? Why is this important? Ladies and gentlemen, hold...
How to Turn Your Twitter Profile Page into an SEO Masterpiece
Percolate is Solving the One Problem its Social SaaS Competitors Won't Touch
Facebook ads can generate increased sales, comScore says

Blogger Commerce Network OpenSky Fetches $6 Million Series B

techcrunch.com
With a recent public launch under its belt, OpenSky is adding $6 million in new capital. Existing investors Highland Capital and Canaan Partners invested in the series B financing. A year ago, the company raised $5 million. OpenSky is a social marketing/e-commerce startup which connects manufacturers and distributors directly...
Blogger Commerce Network OpenSky Fetches $6 Million Series B

Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

www.computerworld.com
Salesforce.com is acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, the companies announced Monday. The transaction is expected to close in Salesforce.com's third fiscal quarter, which ends Oct. 31....
Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

What To Expect From Facebook's Q4 Earnings Report

readwrite.com
Analysts, investors and naysayers alike are waiting with bated breath today in anticipation of Facebook's fourth quarter earnings report. The company is expected to report $1.53 billion in revenue from the final quarter in 2012, up from $1.26 billion in the third quarter. After hitting record lows around $17 per...
What To Expect From Facebook's Q4 Earnings Report

Victoria Ransom's wild ride

tech.fortune.cnn.com
From adventure travel to social marketing, the CEO of Google's latest big-ticket acquisition has a knack for having the right idea at the right time. By Helen Coster, contributor On a summer morning earlier this year, Victoria Ransom and Alain Chuard pulled their Honda Civic into Google's Mountain View headquarters....
Victoria Ransom's wild ride
Dylan's Desk: The tech industry is losing touch with the reality of working life
× Just a test of the new info bar. What do you think?