social strategy

social strategy

COCA-COLA: Internal Numbers Show Big Online Buzz Just Doesn't Work

Google+ Shares Numbers: More Than 500M Upgraded, 235M Active Across Google, 135M In The Stream

techcrunch.com
Today, Google was extremely busy in launching Snapseed’s photo editor for Android, making it free for iOS, as well as showcasing its new Communities product for Google+. In addition, the company has made numbers on how the social project is doing for the first time since this year’s Google I/O...
Google+ Shares Numbers: More Than 500M Upgraded, 235M Active Across Google, 135M In The Stream

Is your social strategy ignoring 30% of your audience?

knowthenetwork.com
Is your social strategy ignoring 30% of your audience?

Oracle's Buy of Involver Makes for Three Social Companies in as Many Months

allthingsd.com
Oracle continued its acquisitions streak by announcing that it will buy the social software firm Involver. It’s a privately held firm that helps large companies develop smarter marketing strategies that take better advantage of social media. Involver is Oracle’s third acquisition on the social front in as many months. In...
Oracle's Buy of Involver Makes for Three Social Companies in as Many Months

Is Your Social Strategy Proactive or Reactive? http://j.mp/a7pVEx

www.convinceandconvert.com
Is Your Social Strategy Proactive or Reactive? http://j.mp/a7pVEx

Framework and Matrix: The Five Ways Companies Organize for Social Business

www.web-strategist.com
Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a...
Framework and Matrix: The Five Ways Companies Organize for Social Business

Why TIME LightBox set up a curated list of cool Kickstarter photo projects

thenextweb.com
TIME’s photo department now has its own curated Kickstarter page to showcase new photography projects, the magazine’s photo editors announced on Twitter. This new page is yet another online outlet for TIME’s photo team, which is already maintaining a blog, LightBox, as well as a Tumblr, the above mentioned Twitter account and...
Why TIME LightBox set up a curated list of cool Kickstarter photo projects

Hashtag could take flight and start appearing on Facebook, reports say

gigaom.com
Twitter’s now-iconic hashtag could be taking flight and it may start appearing on Facebook, the Wall Street Journal first reported Thursday afternoon. The move to start taking advantage of the hashtag, a symbol that users are starting to recognize across the web, could help Facebook build on the idea of organizing content...
Hashtag could take flight and start appearing on Facebook, reports say

Twitter Just Partnered With Google's Huge Russian Competitor (GOOG)

www.businessinsider.com
Twitter has partnered with Yandex, the Russian web search giant, to include tweets in Yandex's search results, reports TechCrunch. This could potentially be a new source of revenue for Twitter -- Yandex described it as a licensing arrangement and Microsoft paid Twitter $30 million for a similar deal. Yandex...
Twitter Just Partnered With Google's Huge Russian Competitor (GOOG)

Is Google+ Really That Controversial?

blogs.wsj.com
In the context of today's Web standards, Google's social strategy is not much different than the other strategems used by Facebook and Twitter....
Is Google+ Really That Controversial?

Google vs. Yahoo: Who Has the Right Social Strategy? - http://bit.ly/ahigAW

mashable.com
Google vs. Yahoo: Who Has the Right Social Strategy? - http://bit.ly/ahigAW

“Sharing” is a Key to Social Strategy

www.pr-squared.com
Last month, Altimeter Group’s Jeremiah Owyang and Charlene Li hosted a webinar on “Getting Your Company Ready for a Social Strategy.” It is a fantastic, high-level overview of the research and approaches that all companies should employ as they tiptoe into these waters. Before you dive in to the deck...
“Sharing” is a Key to Social Strategy

Baidu announces new version of maps that allows friends to chat and share their real-time location

thenextweb.com
Chinese search giant Baidu has announced a new version of its maps service today that will allow users to chat and share their real-time location. Version 5.1 of Baidu maps will be available from the beginning of June, a report by Tencent Tech says. With the location-sharing capability, users can invite...
Baidu announces new version of maps that allows friends to chat and share their real-time location

Social Data: Gigya Launches User Management Platform To Put Marketers In The Driver's Seat

techcrunch.com
Businesses understand the importance of implementing a social strategy in the Facebook Era — and not just because it’s cool, but because it can have a real effect on user engagement. Just ask Salesforce, which recently acquired Buddy Media for $643 million or Oracle, who followed suit by snatching up...
Social Data: Gigya Launches User Management Platform To Put Marketers In The Driver's Seat

SocialMash:> Enterprise Social Strategy Begins With Discovery http://ow.ly/170gex

socialmediatoday.com
SocialMash:> Enterprise Social Strategy Begins With Discovery http://ow.ly/170gex

In Larry Page’s “Update from the CEO” letter, Google+ gets top billing over Android

thenextweb.com
Hearing from the leadership at Google is nothing new, as the company posts a “Founders’ Letter” each year with its annual report. Today though, we only heard from one of Google’s leaders, its CEO Larry Page. Page has been the CEO of Google (for the second time) for just over...
In Larry Page’s “Update from the CEO” letter, Google+ gets top billing over Android

Google+ hits 250M total accounts, more than 150M monthly active users

venturebeat.com
Google announced some major milestones for its Google+ social network at the Google I/O developer conference today. Google+ now has more than 250 million total accounts, and more than 150 million monthly active users, Google’s Vic Gundotra announced at the event. More than 50 percent of Google+ users sign in...
Google+ hits 250M total accounts, more than 150M monthly active users
MavenSay Enjoying Sudden Popularity In Social Media-Hungry Indonesia

Ping Is Dead. Long Live Apple's New Social Strategy

www.readwriteweb.com
Ping, the pseudo-social network once proudly baked into iTunes, will be no more by the end of the month, Apple announced on Thursday. It's a smart (if overdue) move, but now the company needs to get more serious about integrating established social networks into its products.    Amid celebrated hardware launches,...
Ping Is Dead. Long Live Apple's New Social Strategy

What On Earth Is Google Doing With Orkut?

techcrunch.com
Just spotted in Orkut, Google’s also-ran social networking site: a new Google+ badge, one of the first integrations between the two services. Orkut members who also have a Google+ account are now being rewarded in the form of a badge reading “Google+ user,” which they can choose to make visible...
What On Earth Is Google Doing With Orkut?
Discover Walgreens Winning Social Strategy At Social Commerce Summit

America’s Next Top Model Boosts Its Social Strategy With User Voting And Video Comments

techcrunch.com
If you’re a fan of competitive reality shows like America’s Next Top Model, waiting for the next season can be a drag. But this off-season, while the show is recording, the producers have added a fan vote component that will allow viewers to weigh in on the photo shoots that...
America’s Next Top Model Boosts Its Social Strategy With User Voting And Video Comments

Ford’s Focus on Social Media: Scott Monty Interview

www.toprankblog.com
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the...
Ford’s Focus on Social Media: Scott Monty Interview

Google weaves Larry Page's social strategy into Maps, Search

www.computerworld.com
It became clear at Google I/O this week that Google is quietly but assuredly implementing CEO Larry Page's strategy to use Google+ to transform the entire Google experience....
Google weaves Larry Page's social strategy into Maps, Search
iOS 7 Rumor Watch: 'Black, White and Flat All Over'

Brazilian Court Orders Google Exec Jailed Over Insulting YouTube Vid

betabeat.com
Seriously not kidding. (Photo: flickr.com/maionese_paty Well, there’s at least one Google executive that might want to hop on the next plane out of Sao Paolo–and it’s not because someone’s cheesed off at Orkut’s seeming frumpy sister status within the company’s social strategy. Reuters reports that a regional Brazilian elections court wants...
Brazilian Court Orders Google Exec Jailed Over Insulting YouTube Vid

Yahoo! and Citizen Sports: Ready, Set, Score!

ycorpblog.com
In the past month, Yahoo! Sports has proven that it is the destination that sports fans turn to when news happens.  Not only did the site surpass all of its competitors to become the #1 online destination for the Winter Olympics, it also set a traffic record, generating more...
Yahoo! and Citizen Sports: Ready, Set, Score!

Why Walgreens Feels OK About Not Being Much Fun On Social Media

www.businessinsider.com
Walgreens isn't that fun on social media, and that's OK, head of digital marketing and emerging media Rich Lesperance said at Business Insider's Social Commerce Summit. "As we see mobile increasingly used in the stores you are questioning how much fun people want to be having while they're at the...
Why Walgreens Feels OK About Not Being Much Fun On Social Media

Top jobs of the week in digital media

paidcontent.org
While we recover from the five-day marathon that is SXSW Interactive (click here to catch up on our coverage of the conference), here are our picks for the week’s most interesting jobs in digital media: Viacom: Director, UI/UX, Music Products (New York) Warner Bros. Entertainment: Director, Marketing TCAT (Burbank, Calif.) The Washington...
Top jobs of the week in digital media

SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'

www.businessinsider.com
This article is sponsored by SAP. In the rapidly changing world of marketing, it's hard to keep up with the latest trends. What's more important to a brand: generating business or increasing awareness? How do you integrate social media? What about interactive ads? SAP's CMO Jonathan Becher recently took...
SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'
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