ssense

ssense

Canadian retailer SSENSE taps WireWAX to let fashionistas shop direct from a music video

thenextweb.com
We first covered UK-based startup wireWAX and the intelligent video movement back in September. To give you a quick recap, wireWAX is a Web-based, motion-tracking taggable video tool which allows video-creators to add clickable hotspots to their films. Having previously partnered with brands such as EMI, Tommy Hilfiger, Oki-Ni and...
Canadian retailer SSENSE taps WireWAX to let fashionistas shop direct from a music video

Madonna’s cone bra? Click to buy it.

tech.fortune.cnn.com
Fashion brands and publishers have been in the vanguard of blending content and commerce. Now, a Canadian e-tailer wants to make music videos shop-able. By Anthonia Akitunde, contributor FORTUNE — Couture has long had a starring role in music videos, from Madonna’s Jean Paul Gaultier-designed cone bra to Lady Gaga’s...
Madonna’s cone bra? Click to buy it.
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