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For Online Video Ads, Bigger is Better (No, Really)

pandodaily.com
Most innovations in ad-tech involve complex layers of acronyms like CPE, CTR, DSP, SSP and RTB. They involve audiences and validation and white labels and proprietary solutions and actionable insights and impression tracking and third parties and first parties and data. Lots of data. It’s innovative stuff and the companies...
For Online Video Ads, Bigger is Better (No, Really)

Scholarly Kitchen Reposts Blog Post That Resulted In Legal Threat, But Removed Comment

www.techdirt.com
We recently wrote about how academic publisher, Edwin Mellen, was both suing an online critic as well as having its lawyers send highly questionable threat letters to blogs and commenters who were criticizing the company. As part of that, we were disappointed to see the website Scholarly Kitchen, a blog...
Scholarly Kitchen Reposts Blog Post That Resulted In Legal Threat, But Removed Comment

Why online advertising will get easier for publishers (and why it won't)

paidcontent.org
The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales...
Why online advertising will get easier for publishers (and why it won't)
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