Here is what you can do with a good video projector. The collective Klip, transformed the Art Deco facade of the Edison Hotel in Miami Beach for the Super Bowl. Hired by Anomaly in New York, Klip to shot a lot of work sponsored by Motorola and the NFL. The video in www.zeutch.com

Super Bowl saw the launch of an ad from E-Trade that features three babies, two girls and a boy, involved in what could be described as a romantic triangle. Lindsay Lohan believes one of the girls, the “milkaholic Lindsay,” is actually a reference to her and is suing the company for no less than $100 million, the New York Post ... (read more)
It is really hard to get a grip on what is going on with the Baltimore Ravens. On paper they look far better than they really are, with a 9-7 record in the regular season, they seem to have under achieve somewhat. However they did make it to the second round of the payoffs, and they play in a crazy tough division. It seems that the Ravens are a piece or two away from being just as good as, or better than the team that won the Super Bowl.
In 2009 the Ravens offense scored 391 points or 24.4 points per game. That was good enough for the 9th best 2009 NFL offense. Joe Flacco led his team through is sophomore campaign throwing for 3,613 yards, completing 63.1% of his passes, and throwing 21 touch downs and 12 interceptions. On the ground this team gained 2,200 yards led by Ray Rice and his 1,339 yards.
The defense gave up 261 points or 16.3 per game, and they were the third best 2009 NFL defense. Given how well, they paled it seems inconceivable that they had just a 9-7 record. Their take away differential was +10 also the third best in the league, and all the numbers suggest that the Ravens dominated teams in 2009, but their record shows something else.
Since they gave up 3,506 passing yards and 17 passing TD’s, it seems a little upgrade to the defensive secondary is in order. They also seem to have a need for a few offensive playmakers and so far in 2010 they have added Donte Stallworth and Anquan Boldin to their receiving corps. Things look pretty god for the Ravens, and if they add some corners and some pass rushers in the 2010 NFL draft they may just dominate the league the way their numbers suggest they are capable of.
Related Links:
•Baltimore Ravens news and notes
•2010 NFL Draft news, notes, and rumors
•2010 NFL Free Agents
•2010 NFL Mock Drafts
•NFL Complete.com
Lindsay Lohan sues E-Trade over Super Bowl spot. http://r2.ly/z9hg
[Direct Link]Originally posted at Technically Incorrect
One of the most interesting commercials aired during the Super Bowl game last held in early February, it was a network of fashion Dokrs. Advertisement offered viewers to enter the lottery, which will be distributed for free thousands of pairs of khaki pants. The response was in accordance with: the millions of surfers sat at the computer, went to Google and searched “Free Dockers Pants”. Only one thing they did not find – the site that will allow them to enter the lottery.
Read the original article (in Hebrew)
Read the article with Google Translate


Are these adorable babies trash talking Lindsay Lohan? This E-Trade commercial shows a boyfriend baby and girlfriend baby video chatting, as babies in relationships do, when the girl baby asks if that "milkaholic Lindsay" was over his house the night before when he failed to call (men!). Then baby Lindsay pops up on screen, clearly lac-toxicated, and says, "Milkawhaaa?!" See for yourself:
According to the Post Lohan is now suing the financial company for $100 million claiming that baby Lindsay was modeled after her. She says it has caused her pain and suffering since first airing during the Super Bowl, and her lawyer argues that the actress "has the same single-name recognition as Oprah or Madonna." While the company that produced the spot says they just chose a popular baby name, Lohan's lawyer insists, "They're using her name as a parody of her life. This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan." Well, there is sort of a resemblance.
We told you Hulu was going to beef up its football content thanks to a new NFL network partnership. Now all that new content is online!
Hulu added more than 400 hours worth of NFL content to its site this week,and plans to add 600 more hours of football-related clips before the NFL season kicks off, Fierce Online Video reports.
Check out episodes of Game of the Week, Greatest Games, Hardknocks, Live Wire, Season in Review, Super Bowl Highlights, and Sounds of the Game on the NFL Hulu page.
See Also:
Lindsay Lohan demands online trading platform E-Trade give her $100 million in damages after claiming the Milkaholic Super Bowl ad was modeled on her. Oh Lindsay, just roll with it! It's been ages since you've been associated with anything this cute.
The Best Links:
This is awesome. The New York Post reports that Lindsay Lohan is suing E*Trade for $100 million, claiming that the boyfriend-stealing "milkaholic" named Lindsay in the company's Super Bowl commercial above from Grey Advertising was clearly modeled after her. "Many celebrities are known by one name only, and E*Trade is using that knowledge to profit," Lohan's lawyer says. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan." It's anyone's guess why Lohan would claim that a two-bit skank was clearly inspired by her. Still, if she has stepped down to milkaholism from all that booze and blow, she might actually live to see 25.
—Posted by Tim Nudd
Lindsay Lohan is seeking $100 million in damages from E-Trade for a Super Bowl commercial featuring a “milkaholic” baby with promiscuous, boyfriend-stealing tendencies.
The baby in the ad, named “Lindsay,” who at one point stumbles into the frame and says “milk-a-what?” is a clear parody of Lohan, Lohan seems to believe. Lohan’s claims that the baby resembles her seem to be slightly… overstated. Her lawyer says:
Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.
“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.
They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Ovidia believes her client is entitled to $50 million in exemplary damages, plus another $50 million in compensatory damages. Lohan seeks an injunction barring airplay and her team would like “every last copy of the commercial” provided to them. E-Trade has not commented on the lawsuit.
Lindsay Lohan has gone off the deep end of paranoid narcissism. A Super Bowl ad featuring talking babies that refers to a "milkaholic" named "Lindsay" is about her, she says, and she's suing for $100M.
Lindsay filed suit yesterday, the New York Post reports. Her lawyer explains, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
"Subliminal message"? Is that a joke? Though it is my job to read and spread gossip, this is the first I've heard about the above party baby secretly representing the girl ocasionally known as Blowhan.
Then again, last time I thought Lindsay was punking the press, it turned out she really was starting a leggings brand inspired by Marilyn Monroe that sometimes featues built-in kneepads. Fame does terrible things to young minds. [NYPost]
Teefury’s t-shirt of the day is a great LOST parody created by Spanish artist Naolito titled “Desmond’s Replacement”. Anyone who watches the television series Lost will understand the reference. And what is a Lost reference without a Polar Bear?
The good news is that the tee is available for only $9 plus shipping. The bad news is that the tee will only be available today (March 9th 2010). At midnight eastern time, it will disappear forever. So get it while you still can.
Cool Stuff is a daily feature of slashfilm.com. Know of any geekarific creations or cool products which should be featured on Cool Stuff? E-Mail us at orfilms@gmail.com.
If you're into great movies then this might be the week you've been waiting for as there are two that were nominated for best picture as well as other Academy Awards. But if Up In the Air and Precious aren't up your alley, then maybe Planet 51 and The Boondock Saints II is. There are also a number of titles out this week that deserve a look and we'd bet there is something for everyone. Blu-ray releases for March 9th 2010 originally appeared on Engadget HD on Mon, 08 Mar 2010 20:43:00 EST. Please see our terms for use of feeds.
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College Humor is out with a video that gives new meaning to that super annoying superlative: Snacky. In a truly inspired mashup, CH equates the iPad with Doritos, creating a commercial parody for something called Spice 2.0.
Although the parodies have yet to start pumping out in the wake of last night’s iPad commercial premiere, would-be jokesters might as well defer to this little soon-to-be viral gem.
We’re not sure what the impetus was to merge Apple products and snack food (Perhaps it was the success of the Doritos Super Bowl spot?), but there are some truly hilarious moments in this parody, which captures the tone of the average tech commercial expertly. My personal fave is Evan, the Doritos Genius.
Oddly enough, this isn’t the first time the iPad has been compared to a chip. Remember this video? [Warning: This song will be stuck in your cranium all day.]
Tags: apple, college humor, doritos, humor, ipad, MARKETING, pop culture, viral video
Remember when CBS ran two Super Bowl commercials in a row that featured guys running around in their underwear? I mentioned it in my picks for the worst Super Bowl ads, and now CBS is actually apologizing for it (and that's not all).
Filed under: Commercials, Reality-Free
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Monday's Signal round up is light. The news was a bit boring over the weekend, and I'm OK with that. We all watched the Oscars and enjoyed the suspense of disbelief. I tweeted that it feels like, as a culture, we're closing in on One Big Mass Media Event each month. Oscars, Super Bowl, New Year's Eve....What's the next one?
Meanwhile, I am doing a lot of writing/producing right now. The theme for Web 2 this year is really, really interesting (it centers on points of control and strategy across the Internet), and we're also a few days away from unveiling the new CM Summit site (the theme this year is "Marketing in Real Time" - and the speakers are extraordinary). Not to mention some deep stuff I'm working on for FM and the future of its business (off to NYC this week for more on that). Oh, and yeah, I want to update that Database of Intentions post I did last Friday. Lots of great input from all of you - in comments, Facebook, Twitter - and I've decided that for sure, we need to add a Signal for Commerce. Health, Music, others - I am not sure about yet. More on that soon.
Meanwhile, the links I did find worth digging into over the weekend:
Why Ad Blocking is devastating to the sites you love (Ars Technica) Finally, a publisher (one who was with FM until our pals at Conde Nast purchased them) sounds off about ad blocking. Ken, the founder, created a program that blocks content from folks who block ads. He didn't run it for long, but read the piece. He learned a lot, and engaged with his audience as a *publisher*. Well done. I love that Ken did this, and can't wait to read all 1400 comments. Money quote: "Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us."
Drafting a New Blueprint for the Client-Agency Relationship (Jones&Bonevac) This topic ain't going away, it seems, in fact, it's coming to a head.
Clorox App Gives Consumers Content They Want (eMarketer) All marketers are publishers. Who said that?
Monopolies, Retransmission Fees, and Screwing Customers (AVC) Fred puts one more story into the ongoing narrative of traditional media coming to terms with the Internet.
18 Use Cases That Show Business How to Finally Put Customers First (MarketingProfs) Always a sucker for case studies....
If @johnbattelle says so ;) Block Those Ads! http://bit.ly/9wQjxV
- Tac AndersonIn an event almost as momentous as Stephen Colbert pulling one out of his pants at the Grammies, Apple ran the first iPad TV commercial during the 82nd Annual Academy Awards. Watch it here.
One can only theorized the House of Jobs opted for a media mega-event closer to the iPad's April sales debut -- instead of the traditionally advert-intensive Super Bowl -- so as not to have to compete for viewer eyeballs with Megan Fox in a bubble bath or the Old Spice stud on a horse.
[Via Gawker]
Clearly, we have an obesity problem in America and many other countries across our planet. Yet, I propose that we do not have a weight loss problem today. In case you're confused at this apparent contradiction, consider these statistics:
According to a study from Oxford University published in the International Journal of Obesity, within 3 to 5 years, about 80 percent of all 'weight losers' have regained the lost weight, and often gained back a little extra.
According to research by the National Weight Control Registry, that relapse rate may be as high as 95 percent.
For comparison, relapse rates for drug, alcohol and tobacco dependency have been reported in the range of 50-90%.
This means that lots and lots of people have lost weight, but not many have kept it off. Therefore, we don't have a weight loss problem, we have a weight-relapse problem; we have a "not sticking with it" problem, wouldn't you agree?
In fact, the fall and subsequent weight-regain usually doesn't take years. Many people have abandoned their New Year's resolutions within weeks. By the time the Super Bowl party rolls around, the diet is ancient history!
If this is true, then shouldn't we put more of our attention on figuring out why you haven't been sticking with your program, and what you should do about it? That's why I put together this list of the 8 biggest mistakes that put the pounds back on.
This isn't your typical weight loss mistakes list, replete with diet food faux pas.
Rather than worrying about the minutiae of your diet plan, like whether you should be on low carb or high carb, Mediterranean or Okinawan, vegetarian or meat eater, I propose that if you simply focus on these 8 issues, you'll start getting more lasting results.
How? By being able to stick with whichever plan you decided was best for you! After all, even if you have the best nutrition program in the world -- on paper -- it doesn't do you much good if you can't stick with it!
1. No focus: you didn't set goals, you didn't put your goals in writing, and you didn't keep your goals in mind daily (by reading them, affirming them, looking at a vision board, etc.).
2. No priorities: you may have set a goal, but you didn't put it at the top of your priorities list. For example, your goal was six pack abs, but drinking beer and eating fast food on the weekend was higher on your priorities list than having a flat stomach.
3. No support system: you tried to go at it alone; no buddy system, training partners, family, spouse, friends, mentors or coaches to turn to for information and emotional support when the going got tough.
4. No Accountability: you didn't keep score for your own accountability - with a progress chart, weight record, measurements, food journal, training journal, and you didn't set up external accountability (report to someone else or show your results to someone else).
5. No patience: you were only thinking short term and had unrealistic expectations. You expected 10 pounds a week or 5 pounds a week or 3 pounds a week, so the first week you lost "only" 1 or 2 pounds or hit a plateau, you gave up.
6. No planning: you winged it. You walked into the gym without having a workout in hand, on paper, you didn't plan your workouts into your weekly schedule; you didn't have a menu on paper; you didn't make time (so instead you made excuses, like "I'm too busy").
7. No balance: your diet or training program was too extreme. You went the all or nothing, "I want it now" route instead of the moderate, slow-and-steady wins the race route.
8. No personalization: your nutrition or training program was the wrong one for you. It might have worked for someone else, but it didn't suit your schedule, personality, lifestyle, disposition or body type.
Are you guilty of any of these transgressions? If so, the solutions are clear and simple: focus, prioritize, get support, be accountable, be patient, plan, balance and personalize.
Tom Venuto is a fat loss expert, all-natural (steroid-free) bodybuilder and author of The Body Fat Solution (hardcover, Avery/Penguin) and Burn the Fat, Feed the Muscle (e-book).
Yes, this is a Hyundai Equus luxury sedan with manufacturer plates and a wing ripped straight off a B16 Civic. It's not a joke. Hyundai'll do anything for performance cred.
This photo was sent into AutoBlog and they've made a joke about Rhys Millen replacing his Pikes Peak-racing Genesis coupe with this luxobarge. Probably not, but there's more here than ugly aftermarket aesthetics.
In addition to buying a million Super Bowl ads and a billion Oscar commercials the company has long sought out tuners for their vehicles including numerous SEMA, Genesis show cars.
In fact, back in 2007 Hyundai execs apparently approached RENNtech's Hartmut Feyhl with an eye towards establishing an AMG-like relationship with the tuner (Feyhl was former AMG Tech Director). So even if this particular car+spoiler photo is a joke there's nothing funny about the way Hyundai wants to buy its way into the forefront of everything. And yes, that includes performance cars.
Filed under: Etc., Government/Legal, Marketing/Advertising, Videos, Hyundai
There probably isn't a day that goes by when an automaker isn't being sued for something. Some suits are extremely serious, while others peg the needle on the frivolity scale. And while Hyundai is flying high on the sales charts right now, the Korean automaker apparently isn't immune to a trip or two the local trademark infringement court.Continue reading Report: Hyundai sued by Louis Vuitton over high-end basketball [w/video]
Report: Hyundai sued by Louis Vuitton over high-end basketball [w/video] originally appeared on Autoblog on Fri, 05 Mar 2010 11:29:00 EST. Please see our terms for use of feeds.
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